Group 1 - The upcoming Year of the Horse has led to a surge in demand for horse-themed cultural products, particularly plush toys, which are becoming popular among consumers [1][3] - A community factory in Ziyang, Shaanxi, is producing various plush horse toys, including custom designs like "马上成功" and "飞马," catering to both domestic and European markets [3][5] - The "昭陵六骏" series of plush toys, inspired by historical figures, has gained significant popularity, with over 10,000 units sold during a recent online live stream [7][9] Group 2 - The plush toy industry is undergoing changes, with a trend towards smaller toys and a focus on cultural elements, moving from primarily OEM production to more original designs [9] - The integration of AI technology in plush toys is emerging, allowing for interactive features, enhancing consumer engagement [9] - The community factory network in Ankang consists of over 800 factories, collectively producing more than 800,000 plush toys, with a significant portion featuring Year of the Horse elements [9]