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马年文创订单火爆促企业“马不停蹄”生产 年货市场热气腾腾有年味
Yang Shi Wang· 2026-01-28 10:01
马年临近毛绒玩具马成新宠 央视网消息:马年新春将至,马年元素的各种文创产品备受消费者青睐。陕西安康的一家社区工厂,最近正马不停蹄地赶制各种毛绒玩具马,那里都有 哪些特别的马年元素的毛绒玩具? 记者来到陕西安康市紫阳县蒿坪镇的一家社区工厂,这家工厂的手工车间正在生产的毛绒玩具马。据了解,这一桌红色的毛绒马玩具是一家企业的定制 款,名叫"马上成功。这边的这个马要小一些,也是红色的,看着很可爱。 负责人告诉记者,这个小一点的叫"飞马"是给欧洲客户生产的。这个马叫"五花马",名字来自李白的诗句"五花马,千金裘"。而且这个颜色还有一点像 陕西的泥塑马的色彩,很活泼可爱。 "昭陵六骏"文创出圈 毛绒玩具包含文化表达 除了这些之外,还要给大家特别介绍的就是六匹马挂件,很小,很可爱。大家猜一猜,这六匹马有什么来头吗?其实,这个六匹马挂件的原型就是"昭 陵六骏"的六匹马,当年唐太宗李世民为了纪念曾伴随他征战的六匹马,派人将它们雕刻上石,陈列于昭陵。 这家社区工厂的负责人表示,目前昭陵六骏的毛绒玩具销售最好的,26日晚的一次网上直播中就卖出了1万多件。他们从去年12月推出以来,到目前的 订单量已突破6万件,而且已经全部销售完,目 ...
成都世运会颁奖物资如何让世界看见“中国美”?
Zhong Guo Xin Wen Wang· 2025-07-08 09:17
Group 1 - The Chengdu World Games, scheduled from August 7 to August 17, 2025, will be the first time mainland China hosts the World Games, following the Chengdu Universiade, marking another international multi-sport event in western China [1][3] - The award materials for the Chengdu World Games prominently feature Chinese cultural elements, aiming to showcase "Chinese beauty" to the world [1][3] Group 2 - The award souvenirs include the "Shu Treasure" and "Jin Zai" dolls, inspired by Sichuan opera's face-changing art, designed to express blessings for athletes [3][5] - The award tray features a fan-shaped design with reliefs of the Sun God Bird and blooming hibiscus, symbolizing the ancient Shu civilization and Chengdu's floral heritage [5][6] - The award podium is designed based on the geometric shapes of the World Games logo, incorporating modular design principles rooted in traditional Chinese mortise and tenon craftsmanship [6][9] - The medal packaging box is handcrafted using traditional bamboo weaving techniques, reflecting Chengdu's rich cultural heritage [9]