大吉巷城市更新项目

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从瓦当到霓虹:北京南中轴上一场文化与商业的碰撞
21世纪经济报道· 2025-06-28 04:15
Core Viewpoint - The article discusses the successful urban renewal project of Dajixiang, which integrates cultural heritage with modern commercial elements, creating a vibrant space that attracts significant foot traffic and enhances community engagement [1][21]. Summary by Sections Urban Renewal and Cultural Integration - Dajixiang is located in the core area of Xuannan culture, close to historical sites and has undergone a nine-year transformation led by China Overseas Land & Investment [1][4]. - The project combines cultural preservation with commercial development, attracting over 200 million visitors since its opening [1][21]. Historical Significance - Xuannan area has a rich history dating back over 3,000 years, evolving into a cultural hub for scholars and officials during the Qing Dynasty [3][4]. - The preservation of historical buildings, such as the Kang Youwei Former Residence, is a key focus of the project, ensuring that the cultural essence is maintained [4][5]. Architectural and Design Approach - The renovation follows a principle of "repairing the old as the old," utilizing historical photographs and expert guidance to restore buildings accurately [4][5]. - The design incorporates modern elements while respecting traditional aesthetics, creating a unique architectural landscape that blends old and new [10][11]. Commercial Strategy - Dajixiang features over 150 brands, with more than 50% being flagship or customized stores, enhancing its appeal and foot traffic [18][19]. - The project aims to create a vibrant commercial atmosphere by integrating cultural elements into the shopping experience, thus attracting diverse customer demographics [6][21]. Community Engagement and Open Space - The design emphasizes open spaces, with approximately 70% of the area accessible to the public, promoting community interaction and leisure activities [13][15]. - The project serves as a model for urban renewal, demonstrating how to balance historical preservation with modern commercial needs [22]. Economic Impact - The opening day saw an impressive footfall of 200,000 visitors, indicating strong market interest and potential for ongoing commercial success [21]. - The project is expected to stimulate local economic activity by providing new shopping and dining options for residents and tourists alike [18][20].