Core Viewpoint - The article highlights the rapid industrial transformation and economic development in Changsha, driven by major companies from South China, referred to as the "Five Tigers," which include BYD, Gree, Huawei, and others, establishing a strong presence in the region [1][2]. Group 1: Industrial Development - BYD established its first electric vehicle base in Changsha in 2009, evolving from a barren land to a collaborative industrial hub within 16 years [1]. - Gree's investment in Ningxiang has exceeded 10 billion yuan, creating a diverse industrial cluster covering seven major projects, showcasing a leap from single-category production to a full industrial chain [1]. - The "Five Tigers" have collectively contributed to Changsha's growth in strategic emerging industries such as new energy vehicles, electronic information, and intelligent equipment [4]. Group 2: Business Environment - Changsha's appeal to major corporations is attributed to its continuously optimized business environment, which has been recognized as superior to that of Shenzhen [1]. - The city has been awarded the title of "International Benchmark City for Business Environment Construction," reflecting its commitment to improving the business climate [1]. Group 3: Political Ecology - A healthy political ecology is essential for a favorable business environment, characterized by orderly power operations and harmonious government-business relations [3]. - Changsha has implemented reforms to enhance administrative efficiency, with processes like "one map" approvals and "one-stop" services becoming standard [3]. Group 4: Industrial Ecosystem - A robust industrial ecosystem is crucial for attracting production factors, with the "Five Tigers" fostering a collaborative environment through shared technology and supply chain integration [4]. - The city is focused on enhancing its industrial chain and promoting investment to create a more attractive environment for businesses [4]. Group 5: Innovation Ecosystem - Innovation is identified as a key driver of development, supported by a strong innovation ecosystem that reduces risks and costs associated with new ventures [5][6]. - Changsha aims to integrate talent, innovation, and industry to foster a collaborative environment for various stakeholders, including enterprises and educational institutions [6]. Group 6: Open Ecosystem - An internationalized business environment is being developed in Changsha, emphasizing alignment with global standards and enhancing the city's openness [7]. - The city plans to improve its international trade capabilities and attract foreign investment through efficient governance and a transparent legal framework [7].

中资品牌面临质价比突围与本土化挑战 目前，在东盟三国中呈现日资品牌、中资品牌和美资品牌三足鼎立态势。其中，大金在三国市场均展现 出强大的渠道管理能力，通过"价格管控+项目保护+客户分层"三大策略构建竞争壁垒。技术层面，大 金以VRF多联机为核心竞争力，通过本地化适配（如高温环境改造）和专利标准主导，维持产品溢价。 三菱重工则聚焦高端细分市场，在泰国和印尼的医院、政府项目中通过"参数锁标"（如定制风管长度） 排除竞品，工程直营占比60%，技术团队占员工总数85%，强化专业场景解决方案能力。 □ 本报记者 王 洋 记者注意到，上述东盟三国商用空调市场呈现出"市场处于快速成长期""轻商占比超过50%""零售和制 造业领域增速更快"和"渠道为王"四大特征。即，与家用空调规模相比，商用空调市场中位数为70%， 远超中国市场，显示出巨大的增长潜力；轻型商用空调在市场中占比超过50%，中资品牌的性价比优势 将得到释放，有望在这一细分市场中获得更多份额；零售行业和制造业的增速更快，为中资品牌带来了 更多的增长空间，特别是在这些行业的定制化需求方面；日资品牌在渠道建设方面占据先机，中资品牌 亟待深入开发，通过加强渠道建设和市场 ...