Summary of the Conference Call for AUX Electric Company Overview - **Company**: AUX Electric - **Industry**: Home Appliances, specifically Air Conditioning Key Points and Arguments Sales and Growth Projections - AUX Electric expects a **three-digit growth** in exports by 2026, with domestic sales growth slightly above the market average despite competitive pressures [2][27] - The company anticipates a **20% year-on-year increase** in order volume for 2026, achieving double-digit growth [2][8] Market Conditions and Competition - The export business faced a decline in 2025 due to climate and geopolitical factors, but strong performance in key markets like the Middle East, Southeast Asia, Eastern Europe, and South America is expected to drive future growth [2][8] - The domestic market remains competitive, with no significant changes in sales performance noted recently [5][6] - The introduction of Xiaomi's **10-year warranty** has not significantly impacted the market, as consumers perceive little difference between warranty lengths [6][33] Cost Management and Production - Rising copper prices have increased costs, but AUX Electric is managing this by locking in prices for export orders and passing costs onto the domestic market [4][16] - The company plans to produce **1 million compressors** in 2026, with initial costs expected to align with external sourcing by that year [4][20] Inventory and Sales Channels - Inventory levels in overseas markets are normalizing after fluctuations due to climate impacts [9][10] - AUX Electric employs a dual model of **national agents and self-operated sales companies** to expand its overseas market presence [9][10] Future Focus Areas - The company aims to enhance its focus on **central air conditioning, multi-split systems, and thermal management** sectors, which are seen as natural extensions of its HVAC business [27][28] - AUX Electric currently holds about **10% market share** in the central air conditioning sector, which is targeted for growth due to higher profit margins compared to home air conditioning [28] ODM Business Model - The company operates an **ODM model** for overseas business expansion, allowing local distributors to manage inventory based on their needs [31] Emerging Markets and Brand Strategy - AUX Electric is prioritizing expansion into emerging markets with increasing air conditioning penetration, such as Egypt, Argentina, and Indonesia [12][13] - The company has launched a new sub-brand, "Aubert," focusing on online sales, while "Hua Suan" targets offline sales with lower pricing [23] Financial Outlook - AUX Electric's current valuation is considered low, with a **75% dividend yield**, indicating strong investment appeal despite competitive pressures in the domestic market [35] Conclusion - Overall, AUX Electric is positioned for growth in both domestic and international markets, leveraging its production capabilities and strategic focus on emerging markets and product diversification to navigate competitive challenges and cost pressures [27][34]