北京入境旅游发展成就斐然，2025年接待入境游客548万人次，同比增长39.0%，实现旅游花费505.6亿 元。通过部门协同破解服务堵点，在全国率先实现多项便利化举措，持续优化支付与出行体验。推 出"漫步中轴""骑游中轴""大美中轴"等旅游产品受到热捧，围绕中国网球公开赛打造"赛事+旅游"样 板，并在首都机场推出BEIJING EXPRESS"免费半日游"产品，自2024年12月启动至2025年12月，已累 计接待旅客超7178人次，吸引了来自106个国家的游客参与。 "十四五"期间，北京"演艺之都"建设领跑全国，出台系列支持政策，艺术创作屡获殊荣，营业性演出市 场持续升温。2025年全市举办营业性演出超6万场，吸引观众超1400万人次，票房收入约50.8亿元，演 出场次与收入较"十三五"期末双翻番。公共文化服务体系持续完善，全市建成四级公共文化设施7176 个，人均公共文化设施建筑面积0.498平方米，提前实现"十四五"目标，城市副中心三大文化设施开放 后已成为城市文化新地标。优秀传统文化保护传承水平不断提高，创新举办北京国际非遗周，开发中轴 线文化探访线路，推动大运河、长城、西山永定河三大文化带建设，率先 ...

Core Insights - The "Discover Beijing Tour" attracted over 270 travel agents from more than 40 countries, showcasing the vibrant potential of "China Travel" [1][3] - Beijing's inbound tourism is experiencing rapid growth, with a 57.1% year-on-year increase in inbound visitors, totaling 1.46 million from January to April this year [3][4] - The "Beijing Inbound Tourism Development Action Plan" was launched, introducing 22 measures to enhance inbound tourism services across product, promotion, service, and support [3][4] Group 1: Tourism Experience and Offerings - Beijing is enhancing its tourism offerings by focusing on traditional and emerging attractions, including unique experiences like the "Great Central Axis" and themed tours [4][5] - New thematic routes such as "City Exploration" and "Cultural Immersion" are designed to cater to diverse market needs and preferences [5] - The introduction of integrated payment solutions like "Chuangyou Tong" and "Mifang Card" aims to simplify communication and payment for inbound tourists [5] Group 2: Industry Collaboration and Development - The 2025 Beijing Inbound Tourism Development Conference facilitated direct negotiations between over 270 overseas travel agents and nearly 200 domestic cultural and tourism enterprises [6] - The conference aims to establish an international tourism cooperation platform, positioning Beijing as a global tourism destination and a preferred choice for inbound tourism in China [6]