多款文旅AI数字人将亮相 北京市委宣传部副部长李卫华在会上介绍，本届服贸会文旅服务专题的第一个亮点是"可感知、可参 与"。 8月26日，2025年中国国际服务贸易交易会文旅服务专题新闻发布会举办。北京商报记者从会上获悉， 本次文旅服务专题将围绕"科技赋能 创意引领"展览主题，馆内设置中华优秀传统文化、文化新质生产 力、文商旅体融合和文化产品海外传播交流四大板块。截至目前，共有456家企业线下参展，包括世界 500强及行业龙头企业85家。本届服贸会文旅服务专题具有"可感知、可参与""可开发、可利用""可欣 赏、可消费"三大亮点，一系列新场景、新产品、新服务将首发首展。 李卫华介绍，专题将聚焦北京中轴线申遗、"博物馆之城"建设、视听文艺精品创作等成果，深挖北京历 史文化资源禀赋，借助数字技术、新媒体时尚设计等手段，促进非遗产品跨界融合，组织潮玩时尚文化 IP展示，彰显文化产业发展多样性与时代创新活力。 其中，在新技术方面，为服贸会定制的"隆福寺藻井"数字艺术展以全新视角让观众领略藻井之美，感受 传统建筑的匠心智慧；"亚马逊探险狂想"MR超级混合现实体验，让观众在虚实交织的生态画面中，触 摸虚拟亚马逊动物，听土著文 ...

Core Viewpoint - The 2025 Financial Services Expo focuses on "Digital Intelligence Driving Open Win-Win" and aims to create four platforms: global financial innovation product and service showcase, important policy and industry rule release, partner negotiations, and cutting-edge financial experiences [1] Group 1: Exhibition Overview - This year's financial services exhibition features 92 participating companies, including 68 from the Fortune Global 500, with an internationalization rate of 45.7% [1] - The exhibition area covers 11,000 square meters, with two themed exhibition halls: Hall 5 focuses on "Open Integration" showcasing banks, insurance, securities, funds, and payment institutions, while Hall 6 emphasizes "Intelligent Sharing" highlighting deep cooperation between financial institutions and leading technology companies [1] Group 2: Technological Integration - Compared to previous years, this exhibition will enhance the use of AI technology, showcasing innovative practices of AI integration in the financial sector [2] - Beijing Bank will present the intelligent interactive digital robot "Jing Xiaobao," while Agricultural Bank will introduce a VR-enabled service for online house viewing [2] Group 3: Innovative Financial Services - The exhibition will highlight original and advanced "Beijing Services" cases, including Beijing Bank's "Changyou Tong" product for inbound payment and communication convenience, and China Bank's "Mifang Card" for foreign tourists [2] - China Insurance will showcase the first commercial space insurance consortium in the country, while Mastercard will present new products and services to enhance payment experiences for foreign visitors [2] Group 4: Digital Currency Experience - A dedicated immersive digital RMB experience area of nearly 1,000 square meters will be created to provide visitors with a glimpse into future financial living [3] - The expo will also feature a dedicated conference area, hosting over 30 forums and meetings with an expected participation of 3,000 to 4,000 attendees [3]

Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) will feature a financial services section from September 10 to September 14 in Beijing, focusing on "Digital Intelligence Driving Open Win-Win" as its theme, aiming to showcase global financial innovation products and services, policy releases, and collaborative opportunities [3][4]. Group 1: Event Overview - The financial services section will include a large-scale exhibition with 92 domestic and foreign financial institutions participating, covering an area of 11,000 square meters [4]. - The exhibition will feature two main thematic areas: "Open Integration" showcasing various financial institutions and their contributions to the economy, and "Smart Sharing" focusing on the collaboration between financial institutions and leading technology companies [4]. Group 2: Participation and Innovation - Over 40 foreign financial institutions, including the Asian Infrastructure Investment Bank and HSBC, will present their innovative practices in cross-border financial services and fintech [5]. - The event will leverage AI technology to create an immersive exhibition experience, highlighting innovations in fintech from various institutions, such as the Agricultural Bank's VR property viewing service and the Industrial and Commercial Bank's large-scale financial model [6][7]. Group 3: Forums and Discussions - The event will host over 30 forums and discussions, attracting 3,000 to 4,000 participants, focusing on global financial trends and the integration of finance with the real economy [8][9]. - Key topics will include high-quality financial development, risk management, and green finance, with various financial institutions conducting specialized sessions [9]. Group 4: Beijing's Role and Innovations - Beijing will showcase its role as a national financial management center, highlighting innovative financial services and products that support urban development and national strategies [10]. - Notable innovations include the "Mifang Card" for foreign tourists and a commercial space insurance consortium led by China Insurance [10]. Group 5: Interactive Experiences - The event will emphasize interactive experiences, with various engaging activities planned by participating institutions to enhance public engagement with financial services [11]. - Activities will include creative displays and educational games focused on financial literacy and anti-money laundering [11].

Core Viewpoint - The 2025 China International Service Trade Fair's financial services section will take place from September 10-14 in Beijing, focusing on "Digital Intelligence Driving Open Win-Win" and featuring a comprehensive platform for showcasing global financial innovations, policy releases, and collaborative discussions [1]. Group 1: Event Overview - The financial services section will integrate four dimensions: exhibition, discussion, negotiation, and experience, aiming to create a platform for showcasing global financial innovation products and services, policy announcements, partner negotiations, and cutting-edge financial experiences [1]. - A total of 92 financial institutions, including 50 domestic and 42 foreign institutions, will participate, resulting in an internationalization rate of 45.7% [1]. Group 2: Exhibition Highlights - The 5th hall will focus on "Open Integration," featuring banks, insurance, securities, funds, and payment institutions, showcasing achievements in building a strong financial nation and expanding financial services [1]. - The 6th hall will emphasize "Intelligent Sharing," highlighting deep cooperation between financial institutions and leading technology companies, showcasing innovative results from the integration of technology and finance [1]. Group 3: Technological Integration - The event will enhance the use of AI technology in exhibitions, creating an immersive platform that showcases the deep integration of artificial intelligence and the financial industry through interactive and scenario-based displays [1][2]. - A "Digital RMB+" innovation display matrix will be featured, leveraging AI to stimulate financial innovation and provide an immersive experience of future financial living [2]. Group 4: Conference and Collaboration - A dedicated conference area will host over 30 forums during the five-day event, involving financial management departments, industry associations, financial institutions, media, and expert think tanks to discuss global financial hotspots and institutional concerns [2]. - The event will showcase original and advanced "Beijing Service" cases, supporting national strategies and urban development [2]. Group 5: Institutional Participation - Bank of China will present the "Mifang Card," a fusion service product designed for foreign visitors in collaboration with China Unicom and Beijing Yikatong [2]. - China Insurance will showcase its commercial aerospace insurance consortium and innovative technology insurance products, enhancing the insurance and risk reduction service system [2]. Group 6: Strategic Partnerships - Beijing Bank has been a strategic partner for the fair for five consecutive years, emphasizing its commitment to high standards and effective service [3]. - The event aims to build a bridge for communication and cooperation among domestic and foreign financial institutions, witnessing the exploration and breakthroughs in China's financial industry under digitalization and intelligence trends [3].

Core Viewpoint - The 2025 China International Service Trade Fair's financial services section will take place from September 10 to September 14 at Shougang Park in Beijing, focusing on "Digital Intelligence Driven, Open and Win-Win" as its theme [1] Group 1: Event Overview - The financial services section will feature two main exhibition halls: Hall 5 for "Open Integration" showcasing banks, insurance, securities, funds, and payment institutions, and Hall 6 for "Intelligent Sharing" focusing on collaboration between financial institutions and leading tech companies [1] - A total of 92 companies will participate, including 68 from the Fortune Global 500 and industry leaders, highlighting the scale and international nature of the event [1] - The event will include over 30 parallel forums and a dedicated meeting area for high-level discussions, aiming to foster collaboration among domestic and international financial institutions [1][4] Group 2: Technological Innovations - Major banks such as ICBC, Bank of China, and Agricultural Bank of China will showcase innovative financial products utilizing AI technology to enhance interactive experiences [2] - ICBC will display a trillion-level financial model, while Agricultural Bank will introduce a VR-enabled service for online property viewing, enhancing transaction efficiency in the local tourism and homestay economy [2] - Other banks will present various technological advancements, including interactive digital robots and smart financial terminals, emphasizing the integration of technology in financial services [3] Group 3: Forums and Discussions - The event will host over 30 forums covering global financial hotspots and industry concerns, featuring high-level dialogues, policy interpretations, and project presentations [4][5] - Agricultural Bank will organize a meeting to support agricultural enterprises in expanding internationally, while Bank of China will focus on exchange rate risk management for outbound enterprises [5] - The event will also highlight innovative practices from financial institutions, including a unique service card for foreign visitors and advancements in commercial space insurance [5]

Group 1: Event Overview - The 2025 China International Service Trade Fair Financial Services Special Event will be held from September 10 to 14 in Beijing Shougang Park [1] - The theme for this year's financial services special event is "Digital Intelligence Driven, Open and Win-Win" [1] - The event aims to create four platforms: global financial innovation product and service display, important policy and industry rule release, partner negotiation, and cutting-edge financial experience [1] Group 2: Participation and Scale - A total of 92 domestic and foreign financial institutions will participate in the event, with 68 being Fortune 500 companies and industry leaders [4] - The exhibition area will cover 11,000 square meters, featuring two main halls with themes of "Open Integration" and "Intelligent Sharing" [4] - The internationalization rate of participating institutions is 45.7%, with 50 domestic institutions and 42 foreign institutions [1][4] Group 3: Innovative Financial Products and Services - Notable exhibits include the "Mifang Card," a three-in-one service product for foreign visitors, developed by Bank of China in collaboration with China Unicom and Beijing Yikatong [5] - China Insurance will showcase the first commercial aerospace insurance consortium in China and innovative technology insurance products [5] - Mastercard and UnionPay will present new products and services aimed at enhancing the payment experience for foreign visitors [5] Group 4: Technology Integration - The event will leverage AI technology to create an immersive exhibition experience, showcasing the deep integration of AI and the financial industry [6] - Agricultural Bank of China will feature VR technology for real estate viewing, enhancing customer engagement [6] - Beijing Bank will present an interactive digital robot to demonstrate various financial services [6] Group 5: Digital Currency and Interactive Activities - A 1,000 square meter immersive digital RMB experience area will be featured, enhancing visitor engagement through AI interactions [7] - Newcomer CCB Fund will utilize a "Wutong Bus" design for its booth, incorporating interactive elements to educate investors [7] - Various interactive activities will be organized to engage both professional and general audiences, including a financial empowerment event for professionals and fun activities for the general public [9]

Core Points - The 2025 Service Trade Fair will be held at Shougang Park from September 10 to 14, featuring the ICT exhibition as a key highlight focusing on digital service trade and high-tech industries [1][2] - The ICT exhibition will cover approximately 10,000 square meters and attract over 100 offline exhibitors and nearly 300 online exhibitors, including major companies like China Unicom, Alibaba, and international exhibitors from over 10 countries [2][3] - The exhibition will showcase outstanding digital services through special exhibits, including 11 digital products from Beijing's digital economy, emphasizing the city's capabilities in digital technology and service solutions [3][4] Exhibition Details - The ICT exhibition will adopt a "2+5+N" layout, featuring two special exhibition areas, five forums on digital economy and AI, and multiple industry salons and international trade negotiation activities [2] - The "5G Smart Global · Beijing Colorful Travel Service" theme exhibition will create a full-chain experience for international visitors, showcasing 10 experience zones related to 5G applications in various aspects of life [5][6] Digital Economy Insights - In 2024, Beijing's digital economy is projected to exceed 2.2 trillion yuan, with the information software industry generating over 3 trillion yuan in revenue, leading the nation [3] - The exhibition will also highlight the Beijing Digital Economy Enterprise Outbound Innovation Service Base, which aims to support local enterprises in international markets [4]

Core Insights - The "Discover Beijing Tour" attracted over 270 travel agents from more than 40 countries, showcasing the vibrant potential of "China Travel" [1][3] - Beijing's inbound tourism is experiencing rapid growth, with a 57.1% year-on-year increase in inbound visitors, totaling 1.46 million from January to April this year [3][4] - The "Beijing Inbound Tourism Development Action Plan" was launched, introducing 22 measures to enhance inbound tourism services across product, promotion, service, and support [3][4] Group 1: Tourism Experience and Offerings - Beijing is enhancing its tourism offerings by focusing on traditional and emerging attractions, including unique experiences like the "Great Central Axis" and themed tours [4][5] - New thematic routes such as "City Exploration" and "Cultural Immersion" are designed to cater to diverse market needs and preferences [5] - The introduction of integrated payment solutions like "Chuangyou Tong" and "Mifang Card" aims to simplify communication and payment for inbound tourists [5] Group 2: Industry Collaboration and Development - The 2025 Beijing Inbound Tourism Development Conference facilitated direct negotiations between over 270 overseas travel agents and nearly 200 domestic cultural and tourism enterprises [6] - The conference aims to establish an international tourism cooperation platform, positioning Beijing as a global tourism destination and a preferred choice for inbound tourism in China [6]

Core Insights - The 2025 Beijing Inbound Tourism Development Conference aims to enhance Beijing's position as a global tourism destination and China's preferred inbound tourism location through various initiatives and the launch of ten themed inbound tourism routes [1][6]. Group 1: Policy and Initiatives - The conference introduced the "Beijing Inbound Tourism Service Optimization Action Plan," which includes 22 practical measures focusing on product, promotion, service, and support to create a new inbound tourism ecosystem [1][2]. - The action plan emphasizes enhancing the influence of the "Beautiful Central Axis" and diversifying tourism products, including world heritage tours and urban night tours, to create unique and experiential travel offerings [1][2]. Group 2: Tourism Product Supply - From January to April this year, Beijing received 1.46 million inbound tourists, a year-on-year increase of 57.1%, generating tourism spending of $1.9 billion, up 55% [2][3]. - The conference unveiled ten themed routes under the "Beijing New Discoveries" initiative, catering to various tourist interests, including cultural experiences, urban exploration, and outdoor adventures [3][9]. Group 3: Promotion and Marketing - Beijing plans to enhance its international online presence and social media outreach, including the launch of the first English city map, integrating various tourism-related resources [2][5]. - The conference highlighted the introduction of payment solutions for inbound tourists, such as the "Chuangyou Tong" and "Mifang Card," which combine communication and payment functionalities [5][6]. Group 4: International Collaboration - A cooperation agreement was signed with Kuala Lumpur's tourism authorities to strengthen promotional activities and cultural exchanges, particularly in light of Malaysia's 2026 tourism year [6]. - The conference awarded certificates to strategic global partners, aiming to promote Beijing's tourism products overseas and gather timely market feedback [6][9].

Core Points - The 2025 Beijing Inbound Tourism Development Conference aims to enhance Beijing's position as a global tourism destination and China's preferred inbound tourism location through various activities and the release of the "Beijing New Discoveries" ten thematic routes [1][3]. Group 1: Service Optimization - The conference introduced the "Beijing Inbound Tourism Service Optimization Action Plan," which includes 22 practical measures focusing on product, promotion, service, and assurance to create a new inbound tourism ecosystem [3][8]. - The plan aims to enhance the international airport hub functions, improve entry clearance efficiency, and simplify registration processes, including a "temporary entry permit" area and online submission for group travel visas [8][12]. Group 2: Product Supply - From January to April this year, Beijing received 1.46 million inbound tourists, a 57.1% increase year-on-year, generating $1.9 billion in tourism spending, up 55% [9]. - The conference launched ten thematic routes catering to various tourist interests, including cultural experiences, urban exploration, eco-tourism, and outdoor adventures [11]. Group 3: Promotion and Collaboration - The conference emphasized enhancing Beijing's international online presence and social media influence, including the promotion of the first English city map [5]. - A collaboration agreement was signed with Malaysia to strengthen promotional activities and cultural exchanges, aiming to boost Beijing's tourism products in overseas markets [15].