Core Insights - The inbound tourism market in China is experiencing significant growth, with cities like Beijing, Shanghai, and Chengdu seeing over 90% increase in foreign visitors this year, driven by the appeal of cultural and immersive travel experiences [1] - The current winter season has seen a 13.58% year-on-year increase in non-Chinese passport holders booking domestic flights, with Harbin, Dalian, and other northern cities becoming popular destinations [4] - The trend of "China Tour" and "China Purchase" is gaining momentum, with foreign tourists increasingly coming to China for shopping, supported by favorable tax refund policies and simplified visa processes [18][21] Inbound Tourism Growth - Major cities such as Harbin and Xinjiang have become popular among foreign tourists, with Harbin recently hosting a Russian study group [4][6] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has attracted over 3,700 foreign visitors since its opening on November 17 [8] - In Fujian, approximately 590,000 foreign travelers have entered through the port this year, marking a 16.7% increase compared to the same period in 2024 [15] Cultural and Technological Engagement - Tourists from Malaysia have engaged with AR technology at the Liangzhu Museum, enhancing their cultural experience [11][13] - The integration of AI and interactive technology in cultural sites is making ancient civilizations more accessible and engaging for foreign visitors [11][13] Shopping Trends - The trend of bringing empty suitcases to China for shopping is becoming popular among foreign tourists, with a significant increase in the number of travelers participating in this trend [18][25] - The number of foreign travelers utilizing tax refunds has surged by 285% this year, with sales and refund amounts also seeing substantial growth of 98.8% [25] - The average daily reception of foreign tourists in Huaqiangbei has doubled compared to 2024, indicating a robust increase in shopping tourism [21] Policy and Market Dynamics - The expansion of the 240-hour visa-free transit policy to 55 countries and 65 entry ports is facilitating easier access for foreign tourists [27] - Experts suggest that the combination of simplified visa processes, cultural tourism projects, and improved airport efficiency is driving the resurgence of inbound tourism [27] - The increasing global competitiveness of Chinese products is reflected in the shopping preferences of foreign tourists, with a growing interest in high-tech and innovative goods [28][30]

在线旅游平台数据显示，今年以来，北京、上海、成都等传统热门目的地入境游客量增幅均超90%。随 着"文化体验游""深度游"成为新热门，外国游客的足迹也深入更多中国城乡，中华文化的独特魅力持续 带动入境游市场热度攀升。 冰雪季北方多地入境游客量明显增长 在线旅游平台数据显示，这个冰雪季，使用非中国护照预订国内航班的数量同比增长13.58%，覆盖101 个城市，哈尔滨、大连、长春以及新疆伊宁等地也成为热门入境目的地。这两天，哈尔滨迎来俄罗斯研 学团。 俄罗斯游客 塔玛拉：哈尔滨是一座美丽并且文化底蕴深厚的城市，我们非常喜欢这里，我们想更多了 解这里的文化和中国人的日常生活。 串联哈尔滨、亚布力、雪乡的"哈亚雪"旅游路线更是成为外国游客的热门选择。自11月17日开园以来， 中国雪乡已接待3700余名外国游客，他们品美食、赏民俗，沉醉于银装素裹的冰雪世界。 柬埔寨游客 布依格：柬埔寨从来没有下过雪，所以来到这里，我们每一个人都非常兴奋。过去我们总 是听说想玩雪的话去欧洲，柬中两国睦邻友好，现在我想我们没必要舍近求远，我决定要再带家人来这 里玩。 在浙江，这两天，来自马来西亚的游客们走进良渚博物院参观。戴上AR导览眼镜， ...

Group 1 - The 2025 Nanchang Flight Conference and Aviation Industry Expo concluded on November 2, with Russian pilots engaging in extensive shopping before their return to Russia, purchasing large quantities of Chinese beer and various souvenirs [1] - This is not the first instance of Russian pilots shopping in China; notable examples include pilot Sergey Bogdan, who was seen buying clothes and other items during a stopover in Guangzhou after the Zhuhai Airshow in November 2024 [3] - The trend of foreign tourists, particularly from Russia, engaging in significant shopping during their visits to China is on the rise, with many travelers advised to bring empty luggage for their purchases [3] Group 2 - The phenomenon of foreign consumers forming "purchasing groups" to buy popular products in China is emerging, with social media facilitating these arrangements [3] - The increase in cross-border tourism and shopping is becoming a new trend, with the terms "China Travel" and "China Shopping" gaining popularity among international travelers [3]

Core Insights - The latest data from the National Immigration Administration indicates a significant increase in foreign visitors to China, with visa-free entries rising by nearly 50% year-on-year in the third quarter of this year [1][3] - The trend of "China tourism" has evolved from superficial sightseeing to more immersive and diverse experiences, allowing foreign visitors to engage closely with modern Chinese life [3] Group 1: Visitor Statistics - Over 7 million foreign visitors entered China visa-free in the third quarter, accounting for 72.2% of total foreign entries, representing a year-on-year increase of 48.3% [3] Group 2: Tourism Experience - The shift in tourism experience reflects a deeper engagement with China's natural beauty and cultural richness, moving beyond mere "check-in" at tourist spots to a more authentic understanding of Chinese society [3] - The increase in foreign tourism is attributed to China's commitment to high-level openness and the implementation of various facilitation measures to enhance service and support for international visitors [3]

Core Points - The Chinese Ministry of Foreign Affairs welcomes more foreign visitors to China, highlighting a significant increase in visa-free foreign arrivals in the third quarter of this year [1] Group 1: Visitor Statistics - In the third quarter, the number of visa-free foreign visitors exceeded 7 million, accounting for 72.2% of total foreign arrivals, representing a year-on-year increase of 48.3% [1] Group 2: Tourism Experience - The nature of tourism in China has evolved from superficial sightseeing to a more immersive and diverse experience, allowing foreign visitors to engage closely with modern Chinese life and culture [1] Group 3: Government Initiatives - The increase in foreign visitors is attributed to China's commitment to high-level opening-up policies and the implementation of various facilitation measures to enhance service and support for tourists [1]

Core Insights - The report from CICC highlights the rise of "China Travel" and "China Shopping" due to improved inbound policies and changes in tax refund policies, which are expected to drive growth in the domestic consumption market [1][2] Group 1: Inbound Travel Trends - The optimization of inbound policies has led to a rapid increase in "China Travel," with foreign visitor numbers showing a year-on-year growth of 28% [1] - By the second quarter of 2025, the overall inbound and outbound passenger numbers in mainland China are expected to recover to 96% of the levels seen in the second quarter of 2019 [1] - The average quarterly improvement in foreign visitor numbers has been approximately 5 percentage points since the first quarter of 2024 [1] Group 2: Consumer Behavior and Spending - CICC estimates that the average spending of inbound travelers in China will be $714 in 2024, with a focus on quality experiences, particularly in accommodations [2] - There is significant potential for growth in shopping consumption among foreign visitors, especially for products with unique Chinese characteristics or price advantages, such as luxury goods and domestic electronics [2] - The optimization of tax refund policies in April 2025 is expected to significantly stimulate shopping consumption among inbound travelers [2] Group 3: Airport Consumption Dynamics - Airport consumption is anticipated to benefit slightly from "China Shopping," although there are still some bottlenecks that need to be addressed [2] - Both duty-paid and duty-free shopping at airports are expected to gain from the growth in inbound consumption, but the current impact on performance is limited [2] - Factors such as shopping time, store layout, and tax refund qualifications may restrict the shopping experience for foreign visitors at airports [2]

Core Viewpoint - The article highlights the growth of inbound tourism in China, driven by optimized entry policies and the rise of "China Shopping," which is expected to provide new growth momentum for the domestic consumption market [2][4]. Group 1: Inbound Tourism Growth - Inbound tourism has seen rapid growth due to continuous optimization of entry policies, with foreign visitor numbers increasing by 28% year-on-year as of 2Q25, recovering to 82% of pre-pandemic levels [4][10]. - The average spending of inbound travelers in China is estimated at 714 USD, with shopping accounting for over 20% of their total expenditure [19][21]. - The recovery of inbound tourism is uneven, with foreign visitors still on a steady upward trend, while overall inbound travel has nearly returned to pre-pandemic levels [10][14]. Group 2: "China Shopping" Trends - The "China Shopping" trend is characterized by foreign tourists focusing on unique and competitively priced products, particularly luxury goods, domestic electronics, and traditional or trendy local products [4][28]. - The relaxation of tax refund policies in April 2025 has significantly stimulated shopping consumption, with tax refund sales increasing by 95% year-on-year in the first half of 2025 [26][28]. - Inbound tourists prefer products that are either unique to China or have a price advantage, indicating a potential for growth in shopping consumption [28][29]. Group 3: Airport Consumption Insights - Airport consumption is expected to benefit slightly from the growth in "China Shopping," although the impact on performance is currently limited due to factors such as shopping time, store layout, and tax refund qualifications [5][30]. - Both duty-free and taxable commercial sectors at airports have the potential to benefit from increased inbound consumption, but current limitations may hinder effective engagement with foreign customers [30][32]. - The preference for fragrance products among Chinese travelers is significantly higher compared to travelers from other countries, indicating a unique consumption pattern [32].

Group 1 - The consumption market during the National Day holiday shows robust vitality, driven by favorable policies such as visa exemptions, tax refunds, and innovative consumption scenarios [1] - The National Immigration Administration predicts that the average daily inbound and outbound travelers during the National Day and Mid-Autumn holidays will exceed 2 million [1] - Data from internet platforms indicates that on October 1, the number of foreign travelers flying domestically increased by over 40% year-on-year, with flights to 70 cities in China [1] Group 2 - The top ten cities for inbound tourism are Shanghai, Beijing, Guangzhou, Chengdu, Qingdao, Shenzhen, Hangzhou, Shenyang, Xiamen, and Nanjing [1] - The attractiveness of inbound tourism is growing due to the continuous release of policy dividends, including the expansion of China's visa-free travel network and the facilitation of payment for foreign visitors [1] - The travel behavior of inbound tourists is shifting from superficial sightseeing to deep experiential activities, such as tasting local delicacies and participating in traditional cultural workshops [1] Group 3 - The combination of deep experiences and a rich supply of Chinese products is making "China Shopping" a new trend among international tourists [2] - The shopping preferences of visitors have expanded from small souvenirs to items like handmade tea sets, traditional clothing, trendy toys, foldable smartphones, drones, and smartwatches [2] - The popularity of "China Travel" and "China Shopping" showcases the extraordinary charm of Chinese culture and the dynamic vitality of the Chinese economy [2]

Core Insights - The inbound tourism market in China is experiencing a significant increase this summer, driven by visa policy facilitation and an increase in the number of countries with direct flights to China [1][6] - The number of countries with direct flights has risen to 80, with international passenger flights peaking at around 2,100 daily in early August [2][4] - There is a notable increase in foreign tourists, particularly from visa-exempt countries like the UAE, Saudi Arabia, and Bahrain, with visitor numbers growing by over 50% year-on-year [2][4] Group 1: Tourism Trends - Major cities such as Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu are the top five destinations for inbound tourists this summer [4] - Foreign tourists are increasingly exploring beyond traditional hub cities, with flight bookings extending to 144 cities across China [4] - There has been a dramatic increase in bookings for less-visited locations, such as a 9-fold increase for Datong in Shanxi and a 2.6-fold increase for Yiwu in Zhejiang [4] Group 2: Consumer Behavior - The "China tour" phenomenon is also boosting "China shopping," with initiatives like "buy now, refund later" catering to the diverse needs of foreign tourists [6] - There is a rising willingness among foreign tourists to spend, indicating a strong consumer sentiment [6] Group 3: Global Perception - According to the director of the China Tourism Research Institute, inbound tourism to China is becoming a global trend, attracting visitors not only from traditional source countries but also from European and Global South nations [8] - Tourists are increasingly interested in immersive experiences, seeking to explore rural areas, leisure scenes, and historical cultural districts to fully appreciate contemporary Chinese life [8]

Group 1 - The inbound tourism market in China is experiencing a significant increase this summer due to factors such as visa policy facilitation and an increase in the number of countries with direct flights [1][4] - The number of countries with civil aviation connections has risen to 80, with international passenger flights peaking in early August at approximately 2,100 flights per day [4][2] - There is a notable increase in foreign tourists, particularly from visa-free countries like the UAE, Saudi Arabia, and Bahrain, with visitor numbers growing by over 50% year-on-year [4] Group 2 - Family travel has become a new trend, with more foreign tourists visiting China in groups, particularly children and elderly travelers [4][5] - Major cities such as Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu are the top destinations for inbound tourism, with travel patterns shifting from traditional hub cities to deeper inland areas [7] - There has been a dramatic increase in flight bookings to lesser-known cities, with bookings to Datong in Shanxi increasing ninefold and to Yiwu in Zhejiang increasing by 2.6 times year-on-year [7] Group 3 - The "China tour" has also stimulated "China shopping," with initiatives like "buy now, refund later" catering to the diverse needs of foreign tourists [8] - There is a rising consumer willingness among foreign tourists as they engage in travel and shopping experiences in China [8]