Core Viewpoint - The article discusses the rising popularity of 1L bottled drinks, referred to as "construction site drinks," among young professionals, highlighting their affordability and perceived health benefits compared to other beverages [5][10][29]. Group 1: Market Trends - The 1L bottled drinks have become a staple for young workers, who initially chose them for their cost-effectiveness, with prices as low as 2.9 for group purchases [7][10]. - As other beverages increase in price or decrease in quantity, the pricing of 1L drinks remains stable, making them an attractive option for consumers [10][40]. - The article notes a shift in perception, where these drinks, once considered low-quality, are now seen as practical and even beneficial for hydration during work hours [13][29]. Group 2: Consumer Behavior - Young professionals have adapted their drinking habits, often mixing 1L drinks with water to create lighter beverages, which they find more palatable and hydrating [13][20]. - The consumption of these drinks has become a social currency among colleagues, allowing for casual sharing without the pressure of expensive alternatives like coffee or tea [38][40]. - The article emphasizes that the appeal of these drinks lies in their simplicity and nostalgia, evoking memories of carefree times while providing a sense of comfort and satisfaction [46]. Group 3: Competitive Landscape - Various brands are competing in the "construction site drink" market, with established names like 康师傅 and newer entrants like 农夫山泉 and 元气森林 vying for consumer attention [39]. - The article highlights that despite the competitive nature of the market, consumers remain price-sensitive, with a strong preference for drinks that offer value without compromising on quality [40][45]. - The narrative suggests that the success of these drinks is tied to their ability to resonate with the working class, providing a sense of identity and practicality in a fast-paced work environment [29][36].

Core Viewpoint - The article discusses the rising popularity of 1L bottled drinks, referred to as "construction site drinks," among young white-collar workers, highlighting their affordability and perceived health benefits compared to other beverages [4][11][20]. Group 1: Market Dynamics - The 1L bottled drinks are seen as a cost-effective option, with prices as low as 2.9 yuan during group purchases, making them more appealing than smaller, more expensive bottles [11][8]. - As other beverages increase in price or decrease in quantity, the pricing of 1L drinks remains stable, attracting budget-conscious consumers [11][42]. - The competition among brands has intensified, with various companies launching their versions of "construction site drinks," including well-known brands like 康师傅 and 农夫山泉 [40][41]. Group 2: Consumer Behavior - Young professionals have shifted their preferences, finding comfort in the simplicity and nostalgia of 1L drinks, which were previously dismissed as childish [30][52]. - The consumption of these drinks has become a social currency, allowing individuals to participate in group purchases without the pressure of expensive options like milk tea [38][39]. - The article notes that while these drinks are not considered healthy, they are perceived as less harmful than other options laden with artificial sweeteners [18][22]. Group 3: Cultural Significance - The 1L bottled drinks have evolved into a symbol of practicality and straightforwardness for young workers, contrasting with the more elaborate marketing of coffee and tea [33][35]. - The drinks are associated with a no-frills lifestyle, where the focus is on work efficiency rather than indulgence [35][49]. - The article emphasizes that these drinks evoke a sense of nostalgia and familiarity, making them a preferred choice for hydration and energy during work hours [52][53].