以下文章来源于棱镜 ，作者温世君 棱镜 . 腾讯新闻出品栏目，《棱镜》聚焦泛财经深度记录。 更令人不安的是康师傅经销商数量的变动情况：2025年上半年，其经销商为63806家，较2024年末的67215家减少3409家——回溯至2023年底，经销商数量更是高 达76875家。 所以魏宏丞目前最迫切的任务是： 康师傅这个承载着国民记忆的品牌，如何重拾增长？ 陈应让退休，带走了那个黄金时代 "说真的，我也好久没吃泡面了。"北京国贸写字楼里的陈宇（化名），端起办公桌上已经有点凉的外卖奶茶，轻轻吸了一口。 十多年前他在宿舍赶论文时，康师傅红烧牛肉面是他的深夜战友。撕开调料包时指尖沾到的油渍、开水注入后升腾的香气和热气，还有等待三分钟时的急迫感， 似乎已经与青春的记忆一起，慢慢变得模糊。 图源：网络 如今，外卖大战依然硝烟四起，国民茶饮品牌更是层出不穷。在骑手的敲门声与奶茶店叫号声的交织中，年逾六旬、执掌康师傅多年的CEO陈应让，正式官宣退 休。 康师傅控股公告称：公司与陈应让之间的"服务合约"将于2025年12月31日届满，不再续期；董事会无缝敲定了继任人选——生于1982年的魏宏丞，后者的任职安排 自2026年1月 ...

Core Viewpoint - The article discusses the rising popularity of 1L bottled drinks, referred to as "construction site drinks," among young white-collar workers, highlighting their affordability and perceived health benefits compared to other beverages [4][11][20]. Group 1: Market Dynamics - The 1L bottled drinks are seen as a cost-effective option, with prices as low as 2.9 yuan during group purchases, making them more appealing than smaller, more expensive bottles [11][8]. - As other beverages increase in price or decrease in quantity, the pricing of 1L drinks remains stable, attracting budget-conscious consumers [11][42]. - The competition among brands has intensified, with various companies launching their versions of "construction site drinks," including well-known brands like 康师傅 and 农夫山泉 [40][41]. Group 2: Consumer Behavior - Young professionals have shifted their preferences, finding comfort in the simplicity and nostalgia of 1L drinks, which were previously dismissed as childish [30][52]. - The consumption of these drinks has become a social currency, allowing individuals to participate in group purchases without the pressure of expensive options like milk tea [38][39]. - The article notes that while these drinks are not considered healthy, they are perceived as less harmful than other options laden with artificial sweeteners [18][22]. Group 3: Cultural Significance - The 1L bottled drinks have evolved into a symbol of practicality and straightforwardness for young workers, contrasting with the more elaborate marketing of coffee and tea [33][35]. - The drinks are associated with a no-frills lifestyle, where the focus is on work efficiency rather than indulgence [35][49]. - The article emphasizes that these drinks evoke a sense of nostalgia and familiarity, making them a preferred choice for hydration and energy during work hours [52][53].

Group 1 - Wahaha is currently facing negative public opinion due to a heritage dispute, which has led to a significant decline in sales and live-streaming activities [1][3] - Sales on an e-commerce platform dropped from a range of 10,000 to 25,000 units to 5,000 to 7,500 units within two days, and the number of associated live streams fell from 371 to 91 in a week [1][2] - In contrast, the death of Wahaha's founder in 2024 previously resulted in a surge in both traffic and sales, with the market share of bottled water increasing from 4.17% to 20.04% in a few months [3] Group 2 - The company has struggled with product innovation for nearly 20 years, with no new major products launched since the Nutritional Fast Line in 2005 [4][5] - Competitors like Nongfu Spring and Uni-President have successfully developed strong single products, while Wahaha has failed to maintain its competitive edge in existing products [4][5] - The lack of new major products and increasing competition in the AD calcium milk segment poses a threat to Wahaha's market position [4][5] Group 3 - The company needs to refocus on normal operations and product innovation to address its long-standing issues [5] - Wahaha's previous successes were closely tied to the popularity of its AD calcium milk and purified water, which contributed to rapid growth in the early 2000s [6][7] - The company has attempted to innovate with new products but has faced challenges due to unclear market positioning and lack of differentiation [20][22][24] Group 4 - Recent internal conflicts and complex ownership structures have hindered Wahaha's ability to focus on core business issues [32] - The company must prioritize product development and innovation to regain its competitive edge in a rapidly evolving market [32]

这是半佛仙人的第1772篇原创 我每天都要喝很多瓶美汁源的桂香雪梨（无糖），甚至连出去跑步都要带一瓶在路上喝。 这东西喝起来和小时候喝的瓶装冰糖雪梨一个味，区别就是，它是无糖的。 这东西，简直给了我撑下去的勇气。 我很爱冰糖雪梨，但不能喝。 因为 我的胰岛已经经历不了过多的风波。 我觉得我的生活会一直这样甜下去。 直到后来上班了。 以及上班后的某一天，我看见了我的体检报告，看到了上面密密麻麻的异常指标。 一开始我还在那数有多少个异常，数一半我不敢数了，我感觉我数的是自己的阳寿。 我不喝了，再也不喝了。 不光是冰糖雪梨，一切含糖饮料我都不敢喝了。 1 年轻的时候我每次去网吧通宵都要买一桶1L装的冰糖雪梨，一边打游戏一边喝。 那时候我喝饮料不需要看配料， 什么冰糖雪梨酸梅汁冰红茶，拿起来就是吨吨吨。 一口下去我什么都忘了，想不到任何形容词任何比喻句，脑子里就一个字： 甜。 我养成了喝任何饮料前都先看一眼配料表的习惯。 我的生活方式变得很健康，我应该不会那么容易死掉了。 但，不快乐。 2 后来市面上有了很多代糖饮料，但我还是想念冰糖雪梨的味道。 我只是不敢喝了，又不是不爱喝了。 就 像 你 爱 上 了 一 个 怪 ...