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一升装的「工地饮料」,成了打工人的营养液
36氪· 2025-09-18 00:19
以下文章来源于三联生活实验室 ,作者tweety 三联生活实验室 . Never Bored 城市Cool Guy生活样本 文 | tweety 来源| 三联生活实验室(ID:LIFELAB2020) 封面来源 | IC photo 瓶装饮料届,也有自己的鄙视链。中男靠东方树叶去油腻,中女只饮三得利乌龙茶减脂,冰红茶也从屌丝饮料飞升为全民国窖…… 可无论什么口味, 1L装大容量的饮料,向来位于金字塔最底端 ,江湖人称 "工地饮料"。 "喝着太齁了,拿着不方便,它只能是外卖小哥们电驴脚下的移动 水泵,工地大叔风吹日晒之后补充电解质的刚需。" 谁能想到, 如今谈糖色变的白领年轻人 ,却把1L的瓶装饮料, 喝成了工位吊瓶 。 白领营养液。 一开始,打工人只是图个便宜大碗,"3块多500ml的小甜水,加1块钱就能喝到1L,在如今的消费环境之下,还有谁会这么宠你?" 图源:momo 当其他的饮料们要么涨价,要么减量时,唯有1L装的工地饮料,定价稳如泰山,甚至容量越大越便宜。"团购的时候,有些饮料只要2.9就能拿下,比小瓶装 的还便宜。" 有人质疑,工地饮料总归是不健康的,但上过班的才明白,"咖啡奶茶也不健康,喝得心脏直 ...
娃哈哈的当务之急
3 6 Ke· 2025-07-27 06:22
Group 1 - Wahaha is currently facing negative public opinion due to a heritage dispute, which has led to a significant decline in sales and live-streaming activities [1][3] - Sales on an e-commerce platform dropped from a range of 10,000 to 25,000 units to 5,000 to 7,500 units within two days, and the number of associated live streams fell from 371 to 91 in a week [1][2] - In contrast, the death of Wahaha's founder in 2024 previously resulted in a surge in both traffic and sales, with the market share of bottled water increasing from 4.17% to 20.04% in a few months [3] Group 2 - The company has struggled with product innovation for nearly 20 years, with no new major products launched since the Nutritional Fast Line in 2005 [4][5] - Competitors like Nongfu Spring and Uni-President have successfully developed strong single products, while Wahaha has failed to maintain its competitive edge in existing products [4][5] - The lack of new major products and increasing competition in the AD calcium milk segment poses a threat to Wahaha's market position [4][5] Group 3 - The company needs to refocus on normal operations and product innovation to address its long-standing issues [5] - Wahaha's previous successes were closely tied to the popularity of its AD calcium milk and purified water, which contributed to rapid growth in the early 2000s [6][7] - The company has attempted to innovate with new products but has faced challenges due to unclear market positioning and lack of differentiation [20][22][24] Group 4 - Recent internal conflicts and complex ownership structures have hindered Wahaha's ability to focus on core business issues [32] - The company must prioritize product development and innovation to regain its competitive edge in a rapidly evolving market [32]
无糖雪梨汁,给了我撑下去的勇气
半佛仙人· 2025-03-31 10:06
这是半佛仙人的第1772篇原创 我每天都要喝很多瓶美汁源的桂香雪梨(无糖),甚至连出去跑步都要带一瓶在路上喝。 这东西喝起来和小时候喝的瓶装冰糖雪梨一个味,区别就是,它是无糖的。 这东西,简直给了我撑下去的勇气。 我很爱冰糖雪梨,但不能喝。 因为 我的胰岛已经经历不了过多的风波。 我觉得我的生活会一直这样甜下去。 直到后来上班了。 以及上班后的某一天,我看见了我的体检报告,看到了上面密密麻麻的异常指标。 一开始我还在那数有多少个异常,数一半我不敢数了,我感觉我数的是自己的阳寿。 我不喝了,再也不喝了。 不光是冰糖雪梨,一切含糖饮料我都不敢喝了。 1 年轻的时候我每次去网吧通宵都要买一桶1L装的冰糖雪梨,一边打游戏一边喝。 那时候我喝饮料不需要看配料, 什么冰糖雪梨酸梅汁冰红茶,拿起来就是吨吨吨。 一口下去我什么都忘了,想不到任何形容词任何比喻句,脑子里就一个字: 甜。 我养成了喝任何饮料前都先看一眼配料表的习惯。 我的生活方式变得很健康,我应该不会那么容易死掉了。 但,不快乐。 2 后来市面上有了很多代糖饮料,但我还是想念冰糖雪梨的味道。 我只是不敢喝了,又不是不爱喝了。 就 像 你 爱 上 了 一 个 怪 ...