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农行山东省分行 为“三夏”生产保驾护航
Group 1 - The agricultural machinery market demand has significantly increased during the "Three Summer" peak season, prompting financial institutions to ensure adequate funding for agricultural production needs [1] - Agricultural Bank of Shandong Province has proactively planned to support the procurement of seeds, fertilizers, and agricultural machinery to facilitate smooth agricultural production during this critical period [1] - The bank has developed specialized financing solutions for agricultural machinery manufacturers, such as providing a 10 million yuan loan to Shandong Jianghua Machinery Manufacturing Co., which focuses on intelligent agricultural machinery [2] Group 2 - Agricultural Bank of Jining has prioritized support for "Three Summer" production by forming specialized teams to address the funding needs of farmers for agricultural inputs and machinery [3] - The bank has established a green channel for credit issuance, enhancing financial service accessibility for agricultural enterprises and cooperatives [3] - A cooperative in Jining received a quick credit loan of 500,000 yuan to address its funding shortages for purchasing new agricultural machinery [4] Group 3 - Agricultural Bank of Binzhou has collaborated with local government to launch the "Agricultural Bank Smart Agricultural Service Platform," which facilitates online agricultural service transactions and government subsidy management [5] - The platform enhances efficiency in agricultural production by allowing farmers to order smart agricultural services online, with potential government subsidies of up to 30% [5] - The platform has been implemented in various regions, serving over 7,000 farmers and covering a cultivated area of 380,000 acres [6]
从田间地头走向世界舞台 中国一拖东方红品牌引领农机发展护航粮食安全
中国一拖坚持"质量零缺陷、标准国际化"理念,强化质量管理,助力东方红产品获得多项荣誉。中国一 拖积极承接建设任务,聚焦关键领域攻关,大马力智能拖拉机等产品填补国内空白,参与多项重大工 程,关键零部件自主制造,构建黄金供应链,参与制修订大量标准,授权众多专利。此外,该集团率先 提出"6小时到位、12小时修复"服务承诺,完善服务网络,提升品牌美誉度和忠诚度。 为加强文化建设与管理,传承品牌精神,中国一拖注重传承红色基因,挖掘品牌文化内涵,推进工业旅 游,发挥博物馆教育基地作用,开展文化交流和用户体验活动,中国一拖通过建立商标、字号保护机 制,完善视觉识别管理制度,加大渠道品牌建设投入,提升品牌市场影响力。 为实现多渠道品牌传播推广,扩大影响力,中国一拖与主流媒体深度合作,在春耕备耕和三夏服务关键 时期,展示品牌实力与担当;构建多维一体媒体矩阵,策划主题宣传活动,与用户互动交流;积极参加 行业评选,2024年获得21个荣誉奖项,进一步提升了品牌知名度和美誉度。 中国一拖积极出海,加大国际市场开拓力度。该集团品牌YTO的商标已在全球100多个国家注册,业务 范围涵盖90多个国家和地区,拥有100多个经销商及销售服务网 ...