Core Insights - The company reported a revenue of 2.941 billion yuan for the first half of 2025, representing a year-on-year growth of 19.58% and a net profit attributable to shareholders of 373 million yuan, up 16.70% year-on-year [1] - The growth in performance is primarily attributed to the explosive growth of konjac snacks, with the "category brand" strategy showing initial success, significantly enhancing overall profitability [1] - The konjac product line is in an expansion phase, and the company plans to solidify the strategic core position of konjac as a key product [1] Revenue Breakdown - Revenue from konjac snacks reached 791 million yuan in the first half of the year, accounting for 26.90% of total revenue, with a year-on-year growth of 155.10%, confirming its status as the fastest-growing category [1] Strategic Developments - In October 2023, the company launched its first strategic sub-brand "Da Mo Wang," which achieved annual sales exceeding 1 billion yuan (including tax) in 2024, entering the billion-yuan product category [2] - The company is actively expanding its konjac product line in overseas markets, successfully entering Southeast Asia with its own brand "Mowon," and making inroads into the Thai and U.S. markets [2] - The core product "Liubiju Sesame Sauce Vegetarian Beef" from the "Mowon" brand has been launched in well-known U.S. supermarket 99 Ranch Market and showcased in key stores like Santa Anita Mall [2] Profitability and Future Outlook - The net profit margin for the first half of the year was 12.67%, benefiting from the scale-up of major products [2] - Looking ahead, the company aims to deepen its "category brand" strategy around the strategic pillars of "channel leadership, product superiority, and system support," while promoting strong single products across six core categories [2]