Summary of Wei Long's Conference Call Company Overview - **Company**: Wei Long (卫龙) - **Industry**: Snack Food Industry, specifically focusing on spicy snacks and konjac products Key Points and Arguments Brand Building - Wei Long has effectively established its brand identity in the spicy snack sector, particularly in the "spicy strips" category, through innovative marketing strategies that resonate with younger consumers, especially those born in the 1980s and 1990s [4][2] - The company initially avoided high advertising costs, opting for engaging and reverse marketing tactics, which proved to be cost-effective and impactful [4][2] Channel Development - In 2015, Wei Long upgraded its product packaging from small to large sizes, allowing entry into modern KA and BC channels, which increased average transaction value and profit margins [5][2] - As of now, the company has achieved a network coverage of 430,000 outlets and has over 1,000,000 product placements [6][2] Product Strategy - Wei Long's core product, spicy strips, maintains a leading market position with stable growth [7][2] - The konjac snack category, which faced a slowdown in growth from 2022 to 2023, is expected to accelerate again in 2024, showing potential similar to spicy strips [7][2] Market Trends - The spicy snack market is growing faster than the overall snack market, with local companies having more room for development due to their closer alignment with consumer preferences [8][2] - The terminal market size for spicy strips is approximately 50 billion RMB, while the konjac market is projected to reach 12 billion RMB in 2024, with potential to match or exceed the spicy strips market size [10][2] Factors Driving Konjac Product Development - The growth of konjac products is driven by health trends and active promotion from companies like Wei Long [11][2] - Market feedback indicates that the growth of konjac products has exceeded expectations, despite increased competition [11][2] Future Development Focus - Wei Long plans to continue channel refinement and introduce new products, with seaweed products expected to generate 500 million RMB in sales this year, reflecting a growth of over 50% [3][2][12] - The company is committed to maintaining its research and development capabilities to stay ahead in innovation [12][2] Industry Trends - The Chinese snack industry is witnessing the emergence of new categories led by domestic companies, indicating a growing capability to create and scale new brands [13][2] Investment Recommendations - From a mid to long-term perspective, Wei Long's comprehensive channel layout and validated product strength suggest strong overall capabilities [14][2] - Short-term catalysts include new product launches and maintaining a growth rate of over 50% in the konjac segment, making it a worthy investment target [14][2] Additional Important Insights - The spicy snack market's appeal lies in its addictive nature, which fosters high consumer loyalty and market capacity [8][2] - The health attributes of konjac products align with current consumer trends, enhancing their market potential [9][2]

Core Insights - The company reported a revenue of 2.941 billion yuan for the first half of 2025, representing a year-on-year growth of 19.58% and a net profit attributable to shareholders of 373 million yuan, up 16.70% year-on-year [1] - The growth in performance is primarily attributed to the explosive growth of konjac snacks, with the "category brand" strategy showing initial success, significantly enhancing overall profitability [1] - The konjac product line is in an expansion phase, and the company plans to solidify the strategic core position of konjac as a key product [1] Revenue Breakdown - Revenue from konjac snacks reached 791 million yuan in the first half of the year, accounting for 26.90% of total revenue, with a year-on-year growth of 155.10%, confirming its status as the fastest-growing category [1] Strategic Developments - In October 2023, the company launched its first strategic sub-brand "Da Mo Wang," which achieved annual sales exceeding 1 billion yuan (including tax) in 2024, entering the billion-yuan product category [2] - The company is actively expanding its konjac product line in overseas markets, successfully entering Southeast Asia with its own brand "Mowon," and making inroads into the Thai and U.S. markets [2] - The core product "Liubiju Sesame Sauce Vegetarian Beef" from the "Mowon" brand has been launched in well-known U.S. supermarket 99 Ranch Market and showcased in key stores like Santa Anita Mall [2] Profitability and Future Outlook - The net profit margin for the first half of the year was 12.67%, benefiting from the scale-up of major products [2] - Looking ahead, the company aims to deepen its "category brand" strategy around the strategic pillars of "channel leadership, product superiority, and system support," while promoting strong single products across six core categories [2]