Group 1 - The company announced a new round of equity incentive plan on December 17, 2025, granting 3 million restricted stocks, accounting for 1.1% of the total share capital [1] - The incentive plan targets executives and core technical personnel, with three lock-up periods of 12, 24, and 36 months, and performance assessment years from 2026 to 2028 [1] - The performance targets include a net profit of no less than 850 million yuan in 2026, a cumulative net profit of no less than 1.85 billion yuan for 2026-2027, and a cumulative net profit of no less than 3.1 billion yuan for 2026-2028 [1] Group 2 - The company emphasizes the importance of talent as a core competitive advantage and has continuously introduced excellent talent and long-term incentive mechanisms [2] - The company has a clear big product strategy focusing on "Chinese-flavored snacks," "healthy high-protein snacks," and "healthy sweet snacks," aiming to replicate the success of its flagship product [2] - The company has invested in upstream supply chain construction, including building factories in Indonesia and Yunnan, and has established a leading super factory for production [2] Group 3 - Revenue projections for 2025-2027 are 5.928 billion, 6.967 billion, and 8.053 billion yuan, with year-on-year growth rates of 11.77%, 17.53%, and 15.59% respectively [3] - Expected net profits for 2025-2027 are 780 million, 967 million, and 1.167 billion yuan, with year-on-year growth rates of 21.90%, 24.01%, and 20.65% respectively [3] - The projected price-to-earnings ratios for 2025-2027 are 24.7, 19.9, and 16.5 times, maintaining a "strong buy" rating [3]

Core Insights - Salted Fish has reported a revenue of 4.427 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 14.67%, and a net profit of 605 million yuan, up 22.63% year-on-year [1] Product and Brand Development - The company has established a clear product and brand matrix centered around konjac, with strategic sub-brands like "Big Devil" and "Egg Emperor" [1] - The "Big Devil" brand, launched in October 2023, achieved over 1 billion yuan in sales within a year, becoming the company's top-selling product [1] - The "Big Devil" product "Six Must-Haves Sesame Sauce Konjac" topped various charts on Douyin, and its monthly sales exceeded 100 million yuan by March 2025 [1] Innovation and Collaborations - Salted Fish continues to innovate with product launches, such as the "Egg Emperor" brand, which became the top-selling quail egg snack in China by shipment volume [1] - The company has formed a ten-year strategic partnership with Liubiju to co-develop and promote konjac products, enhancing its market position [2] Supply Chain and Market Expansion - A robust supply chain and channel layout support the brand's development, leveraging high-quality raw material bases domestically and internationally [3] - The company is expanding its global presence with its brand "Mowon," entering mainstream markets in North America and Southeast Asia [4] - The "Big Devil" product has been launched in major U.S. supermarkets, marking a significant step in international expansion [4] Future Strategies - From 2025 to 2027, the company plans to deepen its core product strategy for "Big Devil" sesame-flavored konjac, utilizing diverse marketing approaches across channels and regions [5] - Continuous brand collaborations and innovations in flavor and texture will be prioritized to enhance product offerings [5]

Core Viewpoint - Konjac, known as "human cat strips," is becoming a phenomenon in the snack food industry, with companies like Salted Fish Pouch and Wei Long capitalizing on this trend through their konjac product lines [1][4]. Company Performance - Salted Fish Pouch's konjac snack brand "Big Demon King" generated revenue of 791 million yuan in the first half of 2025, a year-on-year increase of 155.10%, contributing significantly to the company's total revenue of 2.941 billion yuan [1][12]. - Wei Long's konjac products "Konjac Shuang" and "Little Witch" drove a 44.3% increase in the vegetable products segment to 2.109 billion yuan, accounting for 60.5% of total revenue in the first half of 2025 [7][8]. - In the first half of 2025, Salted Fish Pouch reported total revenue of 2.941 billion yuan, up 19.58% year-on-year, with a net profit of 373 million yuan, an increase of 16.70% [12][18]. Market Trends - The konjac food industry has seen a compound annual growth rate of 20% over the past decade, with the market size expected to reach 26.9 billion yuan by 2024 [5]. - More than 30 companies, including Qiaqia Food and Three Squirrels, are entering the konjac snack market, indicating a competitive landscape [14]. Channel Development - The competition among snack companies is intensifying in the offline market, with the Mingming Busy Group surpassing 20,000 stores nationwide [3][19]. - Salted Fish Pouch has shifted its strategy to prioritize channel development, emphasizing the importance of distribution channels in its growth [19]. - Qiaqia Food has also increased its investment in emerging channels like snack wholesale stores and membership stores, reflecting a broader trend in the industry [20].