只要有空，广汉三星堆博物馆景区管理委员会副主任朱亚蓉就会到展厅里转转。"以前看青铜大立 人，总觉得它孤零零的，现在每天有两万多人来看它。" 这五年来，三星堆博物馆愈发火爆，仅2025年游客数量就达到608万人次，门票收入3.36亿元，文 创产业收入约2.5亿元。 2021年3月，三星堆遗址祭祀区考古发掘开始陆续公布考古成果，沉睡数千年的三星堆"再醒惊天 下"。伴随着新馆的落成，三星堆博物馆一跃成为全国文博顶流。 "习近平总书记在党的十九大报告中提出'坚定文化自信，推动社会主义文化繁荣兴盛'，给我们指 明了方向和路径。"朱亚蓉表示，"我一直坚信三星堆可以像兵马俑一样被全世界看见，没想到这 么快就实现了。" □四川日报全媒体记者 吴晓铃 要让三星堆被更多人看见 1月27日，三星堆博物馆人头攒动，但在三星堆遗址祭祀区新一轮考古发掘前，却不是这样的。 1986年，三星堆一、二号祭祀坑"一醒惊天下"。1997年，三星堆博物馆开馆后，也曾因文物独特 火过一阵，但此后20多年一直不温不火。广汉市民杨秀华告诉记者，她也曾买票进去看，"但是感 觉看不懂，没逛头，此后再也没有去过。" 那些年，三星堆博物馆工作人员最怕被问游客数据 ...

Core Viewpoint - The ancient Shu civilization is significantly boosting the cultural and tourism economy in Sichuan, with key archaeological sites like Baodun, Sanxingdui, and Jinsha driving visitor traffic and cultural product sales to new heights [1][2]. Group 1: Economic Impact - The Baodun National Archaeological Site Park opened in September 2023, attracting numerous visitors [2]. - As of October 24, 2023, the Sanxingdui Museum received a total of 5.11 million visitors, with cultural product sales reaching 150 million yuan from January to September [2]. - The Jinsha Museum welcomed over 1.4 million visitors by October 22, 2023, and its cultural product sales exceeded 35 million yuan from 2021 to 2024 [2]. Group 2: Technological Integration - The application of VR and AR technologies in museums enhances visitor engagement, allowing for a more immersive experience of ancient Shu civilization [2][5]. - The Sanxingdui Museum launched the "Heaven and Earth Echo—Sanxingdui Panoramic Sound and Picture Digital Art Theater," which offers an interactive experience through advanced digital technology [2]. Group 3: Government Support and Policy - The development of Sichuan's cultural and tourism economy is supported by government policies emphasizing the protection and utilization of cultural heritage [4]. - The Sichuan Provincial Committee's decision to promote the deep integration of culture and tourism highlights the importance of cultural heritage in tourism development [4]. Group 4: Cross-Industry Collaboration - The integration of ancient Shu civilization with gaming and film industries expands the cultural economy's reach, with products like educational books, documentaries, and games being developed [4][6]. - Collaborations, such as the partnership between the game "Honor of Kings" and the Sanxingdui Museum, have garnered significant attention and positive feedback from players [6]. Group 5: Future Prospects - The ongoing archaeological research and innovative expression forms related to ancient Shu civilization are expected to provide further growth opportunities for Sichuan's cultural economy [6].