Core Viewpoint - The ancient Shu civilization is significantly boosting the cultural and tourism economy in Sichuan, with key archaeological sites like Baodun, Sanxingdui, and Jinsha driving visitor traffic and cultural product sales to new heights [1][2]. Group 1: Economic Impact - The Baodun National Archaeological Site Park opened in September 2023, attracting numerous visitors [2]. - As of October 24, 2023, the Sanxingdui Museum received a total of 5.11 million visitors, with cultural product sales reaching 150 million yuan from January to September [2]. - The Jinsha Museum welcomed over 1.4 million visitors by October 22, 2023, and its cultural product sales exceeded 35 million yuan from 2021 to 2024 [2]. Group 2: Technological Integration - The application of VR and AR technologies in museums enhances visitor engagement, allowing for a more immersive experience of ancient Shu civilization [2][5]. - The Sanxingdui Museum launched the "Heaven and Earth Echo—Sanxingdui Panoramic Sound and Picture Digital Art Theater," which offers an interactive experience through advanced digital technology [2]. Group 3: Government Support and Policy - The development of Sichuan's cultural and tourism economy is supported by government policies emphasizing the protection and utilization of cultural heritage [4]. - The Sichuan Provincial Committee's decision to promote the deep integration of culture and tourism highlights the importance of cultural heritage in tourism development [4]. Group 4: Cross-Industry Collaboration - The integration of ancient Shu civilization with gaming and film industries expands the cultural economy's reach, with products like educational books, documentaries, and games being developed [4][6]. - Collaborations, such as the partnership between the game "Honor of Kings" and the Sanxingdui Museum, have garnered significant attention and positive feedback from players [6]. Group 5: Future Prospects - The ongoing archaeological research and innovative expression forms related to ancient Shu civilization are expected to provide further growth opportunities for Sichuan's cultural economy [6].