Core Insights - Chengdu's Qingyang District held a public auction on November 19, 2025, for four plots of land, including two residential and two commercial service plots, using a "combined 3 supply method" for sale [1][4] - All plots were acquired by Chengdu Tianfu Chenyue Real Estate Co., Ltd., a subsidiary of Joy City Property Limited, at the starting prices [1][4] Group 1: Auction Details - The total area for residential land was approximately 97.5 acres, with a starting floor price of 17,000 yuan per square meter [1][2] - The total area for commercial service land was approximately 104.2 acres, with a starting floor price of 1,780 yuan per square meter [1][2] - The four plots are located in the Caijiao area of Qingyang District, with commercial plots adjacent to the subway Line 4 Caijiao Station exit [2][4] Group 2: Strategic Implications - The acquisition marks Joy City's official entry into the Caijiao area, aligning with a previously announced investment of approximately 11 billion yuan for projects in Qingyang District [4] - The commercial plots come with specific industrial development requirements, including total investment, brand introduction, and tax contributions, aimed at attracting high-level enterprises [4][5] - The development is expected to enhance the area's commercial consumption center status, contributing to the overall industrial upgrade in the region [5] Group 3: Market Context - The Caijiao area has seen significant residential land transactions from 2022 to 2024, with all plots sold at a premium, indicating strong demand [9] - The average total price for new homes in the area has reached 5 million yuan, with some projects exceeding 8 million yuan, establishing a high-end residential atmosphere [9] - The residential plots have a floor area ratio of 2.0-2.3 and a height limit of 80 meters, facilitating the development of high-quality residential products [9]

Core Insights - Chengdu's public resource trading service center has announced the auction of four land parcels in the Qingyang Caijiao area, including two residential and two commercial service land plots, scheduled for auction on November 19, 2025 [1][2] Group 1: Land Auction Details - The residential land parcels (1 and 2) have areas of approximately 41.8 acres and 55.69 acres, with floor area ratios of about 2.3 and 2, respectively, starting at a price of 17,000 yuan per square meter [2][3] - The commercial land parcels (3 and 4) have areas of approximately 46.97 acres and 57 acres, with a starting price of only 1,780 yuan per square meter [2][3] Group 2: Potential Development - Industry insiders speculate that these four land parcels may become part of the long-rumored "Qingyang Joy City" project, which was mentioned during a conference on high-quality development of the commerce and trade industry in Qingyang District [5][7] - The Qingyang District's land supply plan for 2024 includes a commercial land parcel of approximately 104 acres, which is believed to correspond to the recently announced commercial plots [5][7] Group 3: Market Impact - If the Qingyang Joy City project is realized, it would significantly enhance the commercial landscape of the Caijiao area and the entire Qingyang District, complementing existing developments like Chengdu Joy City and Tianfu Joy City, which have shown steady revenue growth [9]