Core Insights - The live streaming economy is becoming a key driver for activating consumer potential and facilitating trade flow [1] - The Shanghai government is actively promoting the development of the live streaming economy through various initiatives and support [9][10] Company Overview - Rongmomo Live Streaming Center, operated by Shanghai Rongmomo Digital Technology Co., was established in 2021 and features over 20,000 square meters of live streaming space with 150 dedicated brand studios and 300 skilled hosts [2][4] - Rongmomo has provided one-stop live streaming and operational services for over 120 international mid-to-high-end brands, establishing itself as a new landmark in the live streaming industry in Changning District [4] Technological Innovations - Rongmomo has developed the "Kuixing Live Streaming Operation Management System," which utilizes big data and AI algorithms to enhance host performance and audience engagement [5] - The "Tianquan Live Streaming Monitoring System" allows for real-time detection and optimization of live streaming content, significantly reducing compliance risks [7] Market Trends - The Shanghai live streaming retail market is projected to reach approximately 493.7 billion yuan in 2024, representing a year-on-year growth of 12.9%, making it the top city in the country for live streaming retail [9] - The Changning District has launched a three-year action plan to promote high-quality development in the live streaming economy, focusing on nurturing key players and optimizing the industry ecosystem [9][11] Future Directions - Rongmomo aims to continue leveraging high-quality content and technological services to empower brand live streaming, enhancing commercial decision-making and trade efficiency [10] - The Changning District plans to further develop its live streaming economy, fostering a professional talent pool and creating a vibrant e-commerce ecosystem that connects the Yangtze River Delta and international markets [11]