2025.08. 24 在8月22日的政府开放暨媒体探营活动中，上海市商委分享了上述数据，记者并走进超2万平方米的 直播基地——容么么直播中心，探查上海直播经济的发展奥秘。 容么么直播中心位于长宁区临空园区，每天有150个标准直播间为120多家国际中高端品牌提供直播 运营服务。作为百秋尚美集团旗下专注为国际时尚、运动、美妆品牌提供内容直播的服务商，创立于 2021年的上海容么么数字科技有限公司构建了涵盖直播电商、内容创意、短视频制作、整合营销策 划在内的全链路服务体系。 百秋尚美集团政府事务负责人赵美玲说，不同于MCN机构打造个人IP的运作模式，他们聚焦品牌销 售业绩，设立主播中心赋能部，以科学体系培养了300多名全职主播，更好地助力品牌实现销售转 化，持续创新直播形式，打造出直播间脱口秀、轻综艺、直播间秀场、户外运动等新的直播形式及场 景，并融合视频画中画、分屏等技术，构建沉浸式产品展示场景，有效提升用户停留时长与购买决策 效率。去年双十一期间，容么么主播中心帮助一款奢品包袋品牌达成奢品成交榜Top1、GMV同比增 长超100%的成绩。 受访者供图 本文字数：1426，阅读时长大约3分钟 作者 | 第一财经 ...

直播经济正成为激活消费潜能、畅通商贸流通的关键抓手。 8月22日，《国际金融报》记者跟随上海市商务委联合长宁区商务委组织开展"政府开放月"活动，走进容么么直播中心，亲身体验直播电商全流程场 景。 直播全流程的科技"魔法" 容么么直播中心位于长宁区临空园区，由上海容么么数字科技有限公司运营，这家年轻的公司创建于2021年，在园区内拥有两栋直播大楼，超2万平方 米的直播基地、150间品牌专属直播间、300名优秀主播。 作为百秋尚美集团旗下专注为国际时尚、运动、美妆品牌提供内容直播的服务商，容么么目前已为120+家国际中高端品牌提供一站式直播及运营服 务，成为长宁直播产业集聚区的新地标，上海直播经济高质量发展的新名片。 在主播中心，实时滚动的数字大屏是容么么自主研发的"魁星直播运营管理系统"，通过大数据及AI算法技术整合出主播能力画像、受众群体、直播转化 等关键指标，有效提升了主播个人成长路径的精准度，为主播后续的培训策略调整提供了数据支持。 根据上海网络零售市场大数据监测，2024年上海市直播零售额约4937亿元，同比增长12.9%，全国城市排名第一。同时，支持建设4个产业特色鲜明的 直播经济集聚区，累计创建20 ...

Core Insights - Shanghai's live retail sales are projected to reach approximately 493.7 billion yuan in 2024, marking a year-on-year growth of 12.9%, ranking first among cities nationwide [1] - The Shanghai government is actively promoting the development of the live economy through initiatives such as the "Three-Year Action Plan for High-Quality Development of the Live Economy (2024-2026)" [2][4] Group 1: Industry Development - The live economy in Shanghai is supported by a robust infrastructure, including the Rongmomo Live Center, which features over 150 standard live streaming rooms serving more than 120 international mid-to-high-end brands [1][3] - The Rongmomo Digital Technology Company has developed a comprehensive service system that includes live e-commerce, content creation, short video production, and integrated marketing planning [1][3] Group 2: Technological Innovation - Rongmomo has created a proprietary live operation management system that utilizes big data and AI algorithms to enhance the precision of host training and audience analysis [3] - The monthly sales conversion rate in Rongmomo's live streaming rooms is currently between 10% and 15%, indicating effective audience engagement and sales strategies [3] Group 3: Government Initiatives - The Shanghai government aims to maintain its international leadership in the live economy, targeting a retail sales goal of 600 billion yuan by 2026 and the establishment of ten leading live streaming platforms with international competitiveness [4] - The Longjing District has launched a three-year action plan focusing on platform economy, fashion consumption, and live talent to enhance the live economy ecosystem [3][4]

Core Insights - In 2024, Shanghai aims to establish four distinct live commerce clusters and create a total of 20 influential live e-commerce bases, leading the nation in live retail sales with an estimated revenue of approximately 493.7 billion yuan, reflecting a year-on-year growth of 12.9% [1][5] Group 1: Industry Development - The Shanghai government has launched a three-year action plan (2024-2026) to promote high-quality development in the live commerce sector, focusing on accelerating the cultivation of key players and supporting the innovation and expansion of live platforms [5][6] - The Changning District has introduced its own three-year action plan emphasizing platform economy, fashion consumption, and live talent, with the goal of maintaining Shanghai's international leadership in live commerce by 2026 [6] Group 2: Company Initiatives - Rongmomo Live Center, located in Changning District, operates 150 standard live streaming rooms for over 120 international mid-to-high-end brands, providing comprehensive live operation services [3] - Rongmomo Digital Technology Co., Ltd. has developed a full-service ecosystem covering live e-commerce, content creation, short video production, and integrated marketing, focusing on enhancing brand sales performance [3][5] - The company has trained over 300 full-time hosts through a scientific system, achieving significant sales results, such as helping a luxury bag brand reach the top of the luxury sales list during the Double Eleven shopping festival with over 100% year-on-year growth in GMV [3] Group 3: Technological Integration - Rongmomo has developed a live operation management system that utilizes big data and AI algorithms to generate key metrics for host performance and audience analysis, achieving a monthly sales conversion rate of 10% to 15% in their live rooms [5]