Group 1 - The article highlights the unexpected rise of Changzhou, a city that has gained attention despite its amateur football team's poor performance in the "Su Super" league, where they have not scored a single goal [1][3][21] - Changzhou's residents embrace self-deprecating humor, turning their football team's struggles into a cultural and tourism opportunity, showcasing the city's resilience and spirit [3][7][22] - The local government has initiated campaigns like the "Changzhou Supplementary Stroke Challenge," which gained over 100 million views in 48 hours, reflecting the city's ability to engage with its community and promote tourism [7][9][21] Group 2 - Changzhou is recognized for its rich cultural history, with notable figures such as Su Shi choosing to settle there, emphasizing the city's historical significance [9][11][13] - The city has transformed its lack of resources into strengths, such as developing the "China Dinosaur Park" despite not having dinosaur fossils, showcasing its innovative approach to tourism [19][22] - Changzhou's new energy industry is projected to exceed 850 billion yuan by 2024, with significant contributions from companies like BYD and Li Auto, positioning the city as a leader in the sector [22][21][25] Group 3 - The article emphasizes the city's transformation from "zero" to a thriving hub, with initiatives like the "Fan Package" for the upcoming football match, which includes local specialties and hotel deals [23][25][28] - Changzhou's manufacturing capabilities are highlighted, with local companies providing essential infrastructure like charging stations for electric vehicles, showcasing the city's industrial strength [25][22] - The narrative concludes with a call to experience Changzhou, illustrating how the city turns setbacks into opportunities for growth and community engagement [27][28]

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].