央视网消息：这个周末，在江苏常州，一场汇集了常州、镇江、扬州等地的特色美食市集美味开启。 美食市集开街 大厨亮绝活 游客忙品尝 美食市集还只是开始，"美食+文旅"的超级福利包也同步献上。为迎接四方来客，常州推出促销套餐，带你"一站式"深度体验砂锅鱼头、网油 卷、萝卜干炒饭的常州舌尖魅力。这两天，镇江、扬州、淮安、盐城四地市民凭本人身份证，在常州的中华恐龙园景区即可享受半价优惠。逛 完美食市集，吃饱喝足，再去恐龙王国探险，行程安排得明明白白。 1月10日，在这里一场名为"寻味淮扬"的美食市集正在进行。来自常州、镇江、扬州、淮安、盐城的特色美食都来这里汇聚了。不仅是美食成 品，还有现场制作切磋，这几个地方的美食大厨都是拿出了自己绝活，拿出最好的状态，很有一决高下打擂台的架势。 地方特色美食现场制作赠游客 这个摊位就是常州特色，萝卜干炒饭。常州的萝卜干炒饭虽然听上去食材简单，走的是"极简路线"，主要配料是萝卜干、土鸡蛋、米饭。但这 些食材都挺有讲究，萝卜干，用的地产甜嫩实心红萝卜，咸中带甜，大米、鸡蛋、酱油都是本地产，搭配起来才能炒出最正宗的常州味道。食 材基础，功夫就不基础，厨师颠锅的力度时间，火的大小都要恰到好 ...

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].