Core Insights - The article highlights the transformation of Heilongjiang's winter landscape into a vibrant cultural and tourism economy driven by "Ice and Snow+" initiatives, integrating art, ecology, and digital technology [1][20]. Group 1: Ice and Snow Economy - Heilongjiang's ice and snow resources are creatively elevated into diverse cultural IPs, with attractions like the Harbin Ice and Snow World covering 1.2 million square meters, the largest in history, and featuring over 400,000 cubic meters of ice and snow [1][6][20]. - The "Taoxue Penguin" event at Harbin Polar Park has gained significant popularity since its inception in 2017, achieving over 30 billion online exposures, and this year features 50 penguins in a city-wide tour [2][20]. - The 38th Sun Island International Snow Sculpture Art Expo showcases a 23.8-meter tall snow sculpture, with a total area of 1.5 million square meters and 120,000 cubic meters of snow used, emphasizing the artistic collaboration between nature and craftsmanship [6][20]. Group 2: Ecological Integration - Daqing is leveraging its ecological resources to unlock new avenues for ice and snow tourism, with attractions like the Lin Dian Hemu Lake Wetland Hot Spring Scenic Area offering unique experiences combining ice activities and hot springs [10][20]. - The Du'erbu'te Mongolian Autonomous County is promoting sustainable fishing practices and winter fishing experiences, enhancing its cultural tourism offerings [13][20]. - The Zhalong Ecological Tourism Area in Qiqihar features winter activities that highlight local wildlife, such as the wild training of red-crowned cranes, creating a unique winter experience for visitors [15][20]. Group 3: Digital Innovation - Local tech companies are developing digital resources to preserve and present ice and snow landscapes, creating a five-year digital resource library that allows for year-round engagement with these attractions [16][20]. - Companies like Harbin Aiwei Technology and Daqing Siter Media are utilizing AR, VR, and AI technologies to enhance visitor experiences, making static ice and snow cultural resources interactive and engaging [19][20]. - The integration of digital technology is transforming the ice and snow economy, allowing for immersive experiences that extend beyond the winter season, thus maintaining visitor interest throughout the year [18][20].