形成南北共振 中部崛起 东西协同新格局 央视网消息：中国旅游研究院近日发布了《中国冰雪旅游发展报告（2026）》。经综合测算，预计2025—2026年冬季，中国冰雪旅游 休闲人数将达到3.6亿人次。 报告指出，2025—2026冰雪季，我国冰雪旅游消费升级特征显著，冰雪旅游消费热情高涨，冰雪消费成为服务消费的新热点。 报告显示，中国冰雪旅游已形成"南北共振、中部崛起、东西协同"的新格局。其中，室内冰雪主题综合体成为投资最活跃的类别，有 效打破气候限制，实现冰雪消费的四季常态化。冰雪旅游不仅是规模的扩张，更伴随着品质与结构的全面升级。 冰雪旅游社交属性强 消费结构持续优化 冰雪文化和冰雪旅游深度融合 中国旅游研究院冰雪旅游课题组调查显示，冰雕技艺、冰雪摄影、雪国列车成为游客最喜爱的冰雪文化前三位，以冰雪大世界、长白 山、查干湖冬捕等为代表的冰雪IP将短暂的旅游体验转化为持久的品牌资产，成为冰雪经济价值创造的新引擎。消费模式升级，情绪疗愈 成为趋势，冰雪旅游正从短途"打卡游"向深度"旅居"演进，冰雪文化消费链条显著延长。 CCTV 4 cont CCTV le 3 D and - 日本国际 . Ti 1 E SA ...

Core Insights - The seminar "Ice and Snow Tourism is also Gold and Silver Mountain" held in Harbin aims to promote high-quality development in the ice and snow tourism industry through discussions on transformation, innovation, and regional collaboration [1] Group 1: Industry Transformation and Innovation - Harbin Madi'er Cultural Tourism Investment Group reported a 2.5 times increase in total assets and a 6.3 times increase in operating revenue since 2020, with over 20 million visitors expected during the 2023-2025 ice seasons [2] - The 27th Ice and Snow World set a record with a scale of 1.2 million square meters, attracting over 900,000 visitors, and the "Ice + " integration model has effectively enhanced brand value [2][3] - Yichun City reported annual growth rates of 26% in tourist numbers and 38% in consumption by leveraging ice and snow and forest resources [3] Group 2: Regional Collaboration and Market Expansion - The seminar emphasized the importance of regional collaboration, with proposals for breaking geographical boundaries and building a unified tourism brand across Northeast China [4] - The development of Aba Prefecture as a southern ice and snow tourism hub provides new insights for optimizing the national industry structure, with a focus on policy empowerment and industry integration [4][5] - The ice and snow economy is projected to exceed 187.5 billion yuan in consumer spending, with participation from 292 million people during the 2024-2025 season [5] Group 3: Technological Empowerment and Quality Development - Technological innovation and AI applications are identified as core drivers for high-quality development in ice and snow tourism, shifting the focus from mere sports to a more integrated experience [6] - Future trends in the industry include the integration of sound, electricity, light, and shadow, as well as the use of AI, AR, and VR technologies to enhance visitor experiences [6] - The development of the ice and snow industry is supported by a robust policy framework, with a target of 1.5 trillion yuan by 2030, ensuring a solid foundation for growth [7]

Core Perspective - The article highlights the transformation of Heilongjiang's winter resources into a vibrant cultural and tourism industry through the integration of art, creativity, ecology, and digital technology, termed "Ice and Snow+" [1] Group 1: Ice and Snow Cultural Innovations - The "Taoxue Penguin" event in Harbin has become a significant winter tourism icon, achieving over 30 billion online exposures since its inception in 2017, with this year's event featuring 50 penguins participating in parades across various locations [2] - The 38th Sun Island International Snow Sculpture Art Expo features a 23.8-meter tall snow sculpture named "Mr. Snowman," showcasing the collaboration between craftsmanship and natural resources [2][3] - The Ice and Snow World, themed "Ice and Snow Fairy Tale World," spans 1.2 million square meters and utilizes over 400,000 cubic meters of ice and snow, marking the largest scale in its history [3] Group 2: Ecological Integration in Tourism - Daqing, known as the "City of a Hundred Lakes," is leveraging its ecological resources to enhance winter tourism, with attractions like the Lin Dian Crane Lake Wetland Hot Spring Scenic Area offering unique experiences combining hot springs and ice landscapes [4] - The Duerbote Mongolian Autonomous County promotes sustainable fishing practices and winter fishing activities, turning traditional practices into attractive tourism projects [4] - The Zhalong Ecological Tourism Area in Qiqihar features unique experiences with wild cranes and winter-themed attractions, enhancing the cultural and natural appeal of the region [5] Group 3: Technological Empowerment in Tourism - Local tech companies in Heilongjiang are creating digital resources to preserve winter landscapes, enabling year-round access to ice and snow experiences through VR and AR technologies [6] - Harbin Aiwei Technology has developed a five-year digital resource library, allowing for immersive experiences that replicate winter scenes even in summer [6][7] - Daqing Siter Media Technology is enhancing the interactivity of ice and snow cultural resources through digital multimedia technologies, creating engaging visitor experiences in exhibition spaces [7] Group 4: Economic Impact and Growth - The winter tourism industry in Heilongjiang has seen significant growth, with 135 million domestic and international visitors in the 2024-2025 winter season, representing an 18.5% increase year-on-year, and total spending reaching 211.72 billion yuan, up 30.7% [7] - The "Ice and Snow+" initiative is evolving beyond mere business combinations, becoming a core driver for upgrading and revaluing the cultural tourism industry in Heilongjiang [7]

Core Insights - The article highlights the transformation of Heilongjiang's winter landscape into a vibrant cultural and tourism economy driven by "Ice and Snow+" initiatives, integrating art, ecology, and digital technology [1][20]. Group 1: Ice and Snow Economy - Heilongjiang's ice and snow resources are creatively elevated into diverse cultural IPs, with attractions like the Harbin Ice and Snow World covering 1.2 million square meters, the largest in history, and featuring over 400,000 cubic meters of ice and snow [1][6][20]. - The "Taoxue Penguin" event at Harbin Polar Park has gained significant popularity since its inception in 2017, achieving over 30 billion online exposures, and this year features 50 penguins in a city-wide tour [2][20]. - The 38th Sun Island International Snow Sculpture Art Expo showcases a 23.8-meter tall snow sculpture, with a total area of 1.5 million square meters and 120,000 cubic meters of snow used, emphasizing the artistic collaboration between nature and craftsmanship [6][20]. Group 2: Ecological Integration - Daqing is leveraging its ecological resources to unlock new avenues for ice and snow tourism, with attractions like the Lin Dian Hemu Lake Wetland Hot Spring Scenic Area offering unique experiences combining ice activities and hot springs [10][20]. - The Du'erbu'te Mongolian Autonomous County is promoting sustainable fishing practices and winter fishing experiences, enhancing its cultural tourism offerings [13][20]. - The Zhalong Ecological Tourism Area in Qiqihar features winter activities that highlight local wildlife, such as the wild training of red-crowned cranes, creating a unique winter experience for visitors [15][20]. Group 3: Digital Innovation - Local tech companies are developing digital resources to preserve and present ice and snow landscapes, creating a five-year digital resource library that allows for year-round engagement with these attractions [16][20]. - Companies like Harbin Aiwei Technology and Daqing Siter Media are utilizing AR, VR, and AI technologies to enhance visitor experiences, making static ice and snow cultural resources interactive and engaging [19][20]. - The integration of digital technology is transforming the ice and snow economy, allowing for immersive experiences that extend beyond the winter season, thus maintaining visitor interest throughout the year [18][20].

Core Insights - The 11th World Tourism Economy Forum, themed "New Quality Productivity: New Engine for World Tourism Economy," was successfully held in Harbin, Heilongjiang from December 15 to 17, 2025, aiming to promote sustainable global tourism economic development [1][2][3] Group 1: Forum Overview - The forum was co-hosted by the Heilongjiang Provincial Government and the World Tourism Economy Research Center, with participation from over 1,500 guests from more than 30 countries and regions, including representatives from various international organizations and government officials [2][3] - The event marked a strategic upgrade as it moved from Macau to Heilongjiang, emphasizing the region's unique advantages and potential for tourism development [3][4] Group 2: Key Speakers and Their Messages - Keynote speeches highlighted the importance of the forum in fostering international cooperation and sustainable tourism development, with notable figures such as the Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference and the Secretary-General of the United Nations World Tourism Organization [3][4][5] - The forum's theme aligns with China's 14th Five-Year Plan, focusing on developing new quality productivity and modern industrial systems, showcasing Heilongjiang as a strategic starting point for these initiatives [3][4] Group 3: Achievements and Future Directions - The forum has established itself as a significant platform for global tourism dialogue, having attracted over 14,000 participants from more than 90 countries since its inception in 2012 [5][6] - Harbin was awarded the "World Ice and Snow Tourism Excellence City" certificate, recognizing its innovative contributions to the ice and snow tourism sector, which has become a model for high-quality and sustainable tourism development [5][6]

Group 1 - Harbin's Ice and Snow World showcased six sets of Year of the Horse themed ice sculptures, enhancing the city's winter tourism atmosphere [1] - Harbin has become a popular travel destination for the New Year holiday, with significant increases in travel route bookings [1][3] - The "World Tourism Economic Forum · Heilongjiang 2025" is being held in Harbin, marking a collaboration with the United Nations World Tourism Organization to promote winter tourism [3] Group 2 - Train ticket sales for the New Year holiday show high demand for routes to Harbin, particularly from cities within a 4-hour high-speed rail radius [3] - Popular train routes include Shenyang-Harbin and Changchun-Harbin, with the Beijing-Harbin route being the most sought after [3] - Harbin ranks among the top ten travel destinations for the New Year holiday, with tickets for peak travel times selling out in under half a minute [3] Group 3 - Harbin Ice and Snow World is the largest ice and snow theme park globally, attracting both domestic and international tourists [3] - Upcoming attractions include the Harbin Sun Island Snow Expo, Harbin Songhua River Ice and Snow Carnival, and Harbin Ice Lantern Garden Party, set to open by the end of December [3] - Skiing is a highly popular activity among tourists, with family trips being a frequently mentioned travel topic [3]

Core Insights - The booming ice and snow tourism industry in China is evolving from simple sightseeing to diversified and personalized experiences, emphasizing quality and innovation [1][3] - Cultural empowerment and creative expression are essential for differentiating ice and snow tourism offerings, with local cultures being integrated into tourism products [2] - Technological advancements are enhancing visitor experiences, such as AI assistants for personalized travel planning and innovative attractions like weather-controlled frost laboratories [2] - Collaboration with surrounding resources, such as hot springs and local cuisine, can create comprehensive and thematic tourism routes, maximizing regional advantages [2] Group 1 - The construction of a 19-meter tall snowman in Harbin has attracted significant online attention, showcasing the growing popularity of ice and snow tourism [1] - The demand for ice and snow tourism has shifted from mere observation to a focus on high-quality, interactive experiences, prompting destinations to enhance their offerings [1] - Harbin Ice and Snow World has expanded its facilities and improved visitor engagement through technology, including AI cameras and DIY printing stations [1] Group 2 - Cultural elements from various regions, such as Northeast folk customs and Xinjiang's nomadic culture, are being creatively integrated into ice and snow tourism to provide unique experiences [2] - The introduction of smart AI travel assistants in Yichun enhances the personalization of travel experiences, while innovative attractions in Jilin allow for year-round enjoyment of natural phenomena [2] - The transformation of ice and snow tourism from a natural resource to a sustainable economic model relies on innovation and the pursuit of excellence [3]

Group 1 - The Harbin Ice and Snow World has opened with the largest scale in history, expanding from 1 million square meters last year to 1.2 million square meters this year, utilizing 400,000 cubic meters of snow, which is a record high [2] - The entertainment offerings have been enriched, providing visitors with a more enjoyable experience, including new participatory projects that promise a fresh experience compared to previous years [2] - The "Pet Guest" service has been upgraded, with warm service stations set up in scenic areas and transportation hubs to provide hot drinks, heating, and charging services, along with dedicated service personnel to assist visitors [4] Group 2 - The "Ice Super" initiative combines ice sports, tourism, and community activities, differentiating itself by integrating professional events with grassroots activities, making sports events a tourism product [5] - Over 1,000 such events are planned in Heilongjiang this year, including low-threshold and fun activities like snowball fights and ice dragon boat racing, aimed at enhancing visitor engagement [5][6] - The popularity of "Ice Super" events in cities like Harbin, Qiqihar, and Mudanjiang is contributing positively to crowd gathering and consumer spending [6] Group 3 - The development of ice tourism should focus on integrating with everyday life, emphasizing the importance of dining, accommodation, and entertainment for visitors [8] - Innovations in ice tourism can include technology and ecological elements, as seen in projects like the "Learning Penguin" in Harbin and the forest crossing event in Yichun [9][10] - Future improvements in ice tourism services should prioritize equality, openness, and inclusivity, focusing on listening to the needs of ordinary tourists to enhance service quality [11]

Core Viewpoint - The World Tourism Economic Forum held in Harbin, Heilongjiang, marks a significant milestone as it moves from Macau, emphasizing the importance of global tourism collaboration and the potential of Heilongjiang as a tourism destination [1][2][3]. Group 1: Forum Overview - The forum attracted over 1,200 guests from 24 countries and regions, including representatives from international organizations, cultural tourism departments, and various Chinese provinces [1][2]. - The theme of the forum is "New Quality Productivity: The New Engine of World Tourism Economy," aligning with China's 14th Five-Year Plan to develop modern industrial systems [2][3]. Group 2: Key Speakers and Their Messages - Heilongjiang's unique geographical advantages and rich cultural heritage were highlighted as key factors for attracting tourists [2]. - The Secretary-General of the United Nations World Tourism Organization emphasized the forum's role in promoting sustainable tourism and cultural exchange [2][3]. - The forum's transition from Macau to Heilongjiang is seen as a strategic upgrade, showcasing the region's potential in the global tourism landscape [2][3]. Group 3: Harbin's Tourism Development - Harbin was awarded the title of "World Ice and Snow Tourism Excellence City," recognizing its innovative contributions to ice and snow tourism [3]. - The city has successfully transformed its natural resources into world-class travel experiences, contributing to the global tourism economy [3]. Group 4: Forum's Historical Context - Established in 2012 in Macau, the World Tourism Economic Forum has hosted ten sessions, attracting over 14,000 participants from more than 90 countries and regions [4].

Core Insights - Harbin has transformed into a popular winter tourism destination, aiming for year-round appeal through upgrades and innovations in its attractions [2][6] - The 27th Harbin Ice and Snow World has expanded its area to 1.2 million square meters, incorporating new interactive and technological experiences based on visitor feedback [6][7] - The city is enhancing its public services and infrastructure to improve the overall visitor experience, including transportation and amenities [9] Group 1: Tourism Development - The 27th Harbin Ice and Snow World opened with a theme of "Ice and Snow Fairy Tale World," attracting significant visitor interest [2] - The introduction of the panda exhibit at Sun Island has made it a popular destination, with long queues during peak times [3][4] - The historical cultural district has been revitalized, receiving over 714,000 visitors during the National Day and Mid-Autumn Festival, marking a growth of over 100% [4] Group 2: Infrastructure and Services - Harbin's transportation department has improved metro capacity and service frequency to accommodate increased tourist traffic [9] - Emergency services and multilingual support have been enhanced at key tourist locations to ensure visitor safety and comfort [9] - The city has opened over 500 public ice and snow sports venues for free access to both residents and tourists [8] Group 3: Visitor Experience - New activities such as winter fishing and snow sports have been introduced to enhance the winter experience for visitors [6][7] - The city aims to maintain a balance between innovation in tourism offerings and the warmth of hospitality, ensuring a welcoming environment for all [8][9] - The focus on creating immersive and educational experiences for families has led to an increase in the proportion of family visitors [3]