Core Perspective - The article highlights the transformation of Heilongjiang's winter resources into a vibrant cultural and tourism industry through the integration of art, creativity, ecology, and digital technology, termed "Ice and Snow+" [1] Group 1: Ice and Snow Cultural Innovations - The "Taoxue Penguin" event in Harbin has become a significant winter tourism icon, achieving over 30 billion online exposures since its inception in 2017, with this year's event featuring 50 penguins participating in parades across various locations [2] - The 38th Sun Island International Snow Sculpture Art Expo features a 23.8-meter tall snow sculpture named "Mr. Snowman," showcasing the collaboration between craftsmanship and natural resources [2][3] - The Ice and Snow World, themed "Ice and Snow Fairy Tale World," spans 1.2 million square meters and utilizes over 400,000 cubic meters of ice and snow, marking the largest scale in its history [3] Group 2: Ecological Integration in Tourism - Daqing, known as the "City of a Hundred Lakes," is leveraging its ecological resources to enhance winter tourism, with attractions like the Lin Dian Crane Lake Wetland Hot Spring Scenic Area offering unique experiences combining hot springs and ice landscapes [4] - The Duerbote Mongolian Autonomous County promotes sustainable fishing practices and winter fishing activities, turning traditional practices into attractive tourism projects [4] - The Zhalong Ecological Tourism Area in Qiqihar features unique experiences with wild cranes and winter-themed attractions, enhancing the cultural and natural appeal of the region [5] Group 3: Technological Empowerment in Tourism - Local tech companies in Heilongjiang are creating digital resources to preserve winter landscapes, enabling year-round access to ice and snow experiences through VR and AR technologies [6] - Harbin Aiwei Technology has developed a five-year digital resource library, allowing for immersive experiences that replicate winter scenes even in summer [6][7] - Daqing Siter Media Technology is enhancing the interactivity of ice and snow cultural resources through digital multimedia technologies, creating engaging visitor experiences in exhibition spaces [7] Group 4: Economic Impact and Growth - The winter tourism industry in Heilongjiang has seen significant growth, with 135 million domestic and international visitors in the 2024-2025 winter season, representing an 18.5% increase year-on-year, and total spending reaching 211.72 billion yuan, up 30.7% [7] - The "Ice and Snow+" initiative is evolving beyond mere business combinations, becoming a core driver for upgrading and revaluing the cultural tourism industry in Heilongjiang [7]

Core Insights - The article highlights the transformation of Heilongjiang's winter landscape into a vibrant cultural and tourism economy driven by "Ice and Snow+" initiatives, integrating art, ecology, and digital technology [1][20]. Group 1: Ice and Snow Economy - Heilongjiang's ice and snow resources are creatively elevated into diverse cultural IPs, with attractions like the Harbin Ice and Snow World covering 1.2 million square meters, the largest in history, and featuring over 400,000 cubic meters of ice and snow [1][6][20]. - The "Taoxue Penguin" event at Harbin Polar Park has gained significant popularity since its inception in 2017, achieving over 30 billion online exposures, and this year features 50 penguins in a city-wide tour [2][20]. - The 38th Sun Island International Snow Sculpture Art Expo showcases a 23.8-meter tall snow sculpture, with a total area of 1.5 million square meters and 120,000 cubic meters of snow used, emphasizing the artistic collaboration between nature and craftsmanship [6][20]. Group 2: Ecological Integration - Daqing is leveraging its ecological resources to unlock new avenues for ice and snow tourism, with attractions like the Lin Dian Hemu Lake Wetland Hot Spring Scenic Area offering unique experiences combining ice activities and hot springs [10][20]. - The Du'erbu'te Mongolian Autonomous County is promoting sustainable fishing practices and winter fishing experiences, enhancing its cultural tourism offerings [13][20]. - The Zhalong Ecological Tourism Area in Qiqihar features winter activities that highlight local wildlife, such as the wild training of red-crowned cranes, creating a unique winter experience for visitors [15][20]. Group 3: Digital Innovation - Local tech companies are developing digital resources to preserve and present ice and snow landscapes, creating a five-year digital resource library that allows for year-round engagement with these attractions [16][20]. - Companies like Harbin Aiwei Technology and Daqing Siter Media are utilizing AR, VR, and AI technologies to enhance visitor experiences, making static ice and snow cultural resources interactive and engaging [19][20]. - The integration of digital technology is transforming the ice and snow economy, allowing for immersive experiences that extend beyond the winter season, thus maintaining visitor interest throughout the year [18][20].