消息发布后，股民们回应闹猛："千味央厨要起飞了""各类食品股都买点、过年过节都会送"。 据中国证券登记结算有限责任公司下发数据，截至2025年10月31日，公司股东人数为9289户。 据不完全统计，年内已有超30家上市公司发布股东回馈活动相关公告。从回馈方式来看，自有产品、优 惠券、专享折扣、文旅权益等多种福利层出不穷。 比如，峨眉山A于今年11月底宣布，持有公司500股及以上的个人股东及法人股东代表可享受峨眉山景 区进山门票免票回馈及免费乘坐万年索道回馈。与此同时，符合条件的股东及股东代表还可享受酒店住 宿专项优惠、免费温泉、免费滑板滑雪等多项福利。 本次活动时间为12月2日8时至12月16日24时。自然人股东须本人申请可领取1份公司产品礼包；法人股 东须指定一人申请可领取3份公司产品礼包。符合条件的股东可在活动期间扫描二维码，凭有效信息验 证股东身份参与活动，公司将赠予价值200元公司产品礼包作为回馈。千味央厨的官网显示，礼包主要 为公司速冻面米制品（如早餐面点、预制菜等）。 千味央厨表示，本次活动是公司践行股东回馈理念、建立多元化股东回报机制的切实举措。活动不会对 公司经营情况产生影响。 资料显示，千味 ...

Core Insights - Companies are increasingly engaging in physical rewards for shareholders, alongside cash dividends, to enhance investor relations and brand loyalty [1][2][3] Group 1: Company Initiatives - Over 30 listed companies have initiated programs to reward shareholders with core products, discount coupons, and travel rights as of October 23 [1] - Companies like Beiliang Technology, Tianyu Biotechnology, Wufangzhai, and Sichuan Changhong are actively participating in these physical reward activities [1] - Tianyu Biotechnology launched a reward program from September 29 to October 17, offering products such as red yeast rice wine and soft capsules to shareholders [1] - Beiliang Technology is giving away core products like scalp massagers and neck massagers through a lottery system from September 23 to October 11 [1] Group 2: Marketing Strategy - Wufangzhai is providing zongzi gift boxes to shareholders and soliciting feedback on company development and products, enhancing product awareness and consumer service [2] - The strategy of rewarding shareholders with products is seen as an effective marketing tactic, leveraging shareholders as natural brand promoters [2] - This approach fosters a sense of belonging and loyalty among shareholders, potentially attracting new customers through word-of-mouth [2] Group 3: Market Trends - Companies are also offering discounts and exclusive rights as part of their shareholder rewards, with Sichuan Changhong providing significant discounts on home appliances [2] - Bona Film Group is distributing electronic movie tickets based on the number of shares held, incentivizing shareholder engagement [2] - The second "Listed Company Shareholder Festival" was launched in September, featuring physical rewards and interactive events to improve investor relations [3] - This innovative approach to shareholder engagement is seen as a shift from traditional cash dividends to experiential rewards, injecting new vitality into the capital market [3]