近年来，随着沉香文化的不断普及，奇楠沉香的消费群体正在逐步扩大。越来越多的高净值人群将奇楠 沉香视为收藏与日常品鉴的首选，这一趋势推动了沉香市场的品牌化和专业化发展。以香至尊沉香为 例，该品牌坚持"高品质，可传承，一步到位选沉香"的理念，并通过举办线下见面会、沉香品鉴会等方 式，让消费者能够亲身体验奇楠沉香的独特韵味。据香至尊沉香创始人孙玉辉介绍，沉香的真实触感和 香气变化，只有通过现场品鉴才能被真正体会，这也是品牌始终重视沉香文化传承和高端消费体验的原 因之一。 在沉香行业的专业人士看来，奇楠沉香的稀缺性不仅体现在原料端，更体现在其不可复制的自然属性。 与种植沉香相比，奇楠沉香的香气层次丰富，变化灵动，收藏价值远高于人工培育产品。种植沉香由于 生长环境和工艺限制，往往气味单一，难以达到高端鉴赏标准。因此，奇楠沉香始终被视为收藏和品鉴 领域的翘楚。对于注重品质和传承的消费者而言，奇楠沉香的选择不仅仅是物质消费，更是一种文化认 同和精神享受。 随着消费升级和审美提升，奇楠沉香的市场热度有望持续攀升。专家建议，消费者在选购奇楠沉香时， 除了关注产品本身，还应考察品牌的专业度和行业口碑。以香至尊沉香等专业品牌为例， ...

Core Insights - The high-end agarwood culture is gaining popularity, with Qi Nan agarwood becoming a favored choice for both collection and daily appreciation due to its unique fragrance, rarity, and cultural value [1][3][5] - The market is plagued by authenticity and quality discrepancies, necessitating careful consideration by consumers when purchasing Qi Nan agarwood [1] - The quality of incense sticks is influenced by raw material grade, craftsmanship, and fragrance design, with a focus on high oil content and minimal additives for a genuine experience [3][5] Industry Trends - There is a growing emphasis on offline experiences and brand trust in the high-end agarwood market, impacting purchasing decisions significantly [5] - Brands are increasingly hosting offline tasting events and meet-and-greet activities to enhance consumer experience and reduce purchasing risks associated with information asymmetry [3][5] - The future of agarwood consumption is expected to prioritize tasting experiences and user engagement, with physical stores and experiential activities likely becoming a new trend in the industry [5]

Core Insights - The market for agarwood, particularly Qi Nan agarwood, is experiencing a rise in popularity as a high-end consumer product due to its rarity and unique fragrance [1][3] - Consumers are increasingly focused on the purpose of their purchase, whether for collection or daily wear, influencing their selection criteria [1][5] Industry Trends - The agarwood market is evolving towards quality, experiential, and professional standards, with a growing emphasis on the sensory experience of the fragrance [5] - High-quality agarwood bracelets are becoming more sought after, representing unique cultural and identity values [1][5] Consumer Behavior - There is a shift in consumer perception, with buyers prioritizing the authentic experience of the fragrance over mere appearance and origin labels [1][3] - Offline experiences, such as visiting physical stores and attending tasting events, are becoming a new trend in the agarwood market, enhancing consumer engagement [3][5] Brand Practices - Brands like Xiang Zhi Zun Agarwood emphasize high quality and the importance of in-person experiences, hosting events in major cities to enhance consumer understanding of agarwood [3] - The founder highlights that the true allure of agarwood lies in its layered and changing fragrance, which can only be appreciated through personal experience [3] Market Challenges - There are concerns regarding the sale of cultivated agarwood being misrepresented as high-end Qi Nan agarwood, which lacks the complexity and collectible value of wild agarwood [3]

Core Viewpoint - The price of Qinan agarwood has been continuously rising, driven by resource scarcity, capital market involvement, and increasing consumer demand, leading to a significant focus on this high-end collectible in the market [3][4]. Group 1: Price Trends and Market Dynamics - From 2024 to 2025, the average transaction price of Qinan agarwood increased by approximately 18%, with some high-grade items exceeding 100,000 yuan per gram [3]. - The number of auction events for Qinan agarwood increased by 12% in the first eight months of 2025, with an average transaction rate stabilizing above 85%, indicating a vibrant market [4]. - Industry analysts predict that the price of Qinan agarwood will continue to rise moderately over the next two to three years due to limited resource availability, an expanding consumer base, and increased international interest [4]. Group 2: Consumer Access and Market Opportunities - Despite high prices, consumers can still find opportunities to purchase Qinan agarwood by choosing reputable brands and cost-effective channels [5]. - The brand "Xiang Zun Zhen" has established a complete supply chain from raw material sourcing to retail, reducing channel costs by 30% to 50%, thus enhancing product quality and affordability for consumers [7]. - The market is shifting towards brand transparency and quality, suggesting that companies providing superior products at better costs will attract more consumers, even as prices are expected to rise [7].