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车展观察 | 一词之差,跨国公司发生什么改变?
Guan Cha Zhe Wang· 2025-04-26 23:38
Core Insights - The term "region" has emerged as a focal point for major automotive companies like Toyota and Volkswagen, indicating a shift in global strategies towards regional characteristics and local market adaptation [1][10] - The Shanghai International Auto Show highlighted the importance of local supply chains, specialized talent, and market influence in shaping the future of the automotive industry [1][9] Group 1: Regional Focus and Supply Chain - The automotive industry is experiencing a shift from a highly integrated global supply chain to a more localized supply chain model, where regional supply chains may outperform others [1] - Companies are increasingly recognizing the need for specialized talent that understands local market demands while being aligned with corporate standards and culture [1][9] Group 2: Technological Advancements and Collaborations - Toyota unveiled its first D-class electric sedan, the Platinum 7, which integrates Huawei's HarmonyOS, showcasing a trend towards collaboration with tech companies [5] - Honda announced partnerships with Momenta for advanced driving solutions and with CATL for battery technology, indicating a focus on innovation and local partnerships [5][7] Group 3: Localized Development and Market Strategy - Mercedes-Benz introduced a long-wheelbase electric CLA specifically designed for the Chinese market, emphasizing local development led by domestic teams [7][12] - General Motors' SAIC-GM is leveraging China's advanced electric and intelligent manufacturing capabilities to meet local consumer demands [8][12] Group 4: Talent and Leadership in the Automotive Sector - The presence of local executives, such as Chief Engineers (RCEs) at Toyota, highlights the growing importance of local leadership in product development and market strategy [9][10] - Volkswagen is shifting from a "global collaboration" model to a "local leadership" approach, enhancing the role of Chinese teams in product definition and development [10][12] Group 5: Innovation and Consumer-Centric Design - Companies like Volkswagen are adapting their designs based on extensive research into Chinese consumer preferences for smart connected vehicles [12] - Porsche is focusing on developing integrated infotainment and driver assistance systems tailored for the Chinese market, reflecting a strategic shift towards local consumer needs [13]