Core Viewpoint - The Guangzhou Auto Show this year reflects a shift in focus from sensationalism to substantive product offerings, with Mercedes-Benz showcasing a commitment to quality and innovation in a more stable market environment [1][2][6]. Group 1: Product Innovation and Strategy - Mercedes-Benz distinguishes itself from competitors by offering substantial upgrades across its vehicle lineup, including the long-wheelbase C-Class, which features a 2.0T engine, heated front seats, and advanced parking assistance [4]. - The brand's strategy emphasizes that intelligence and luxury are not optional but essential, with the long-wheelbase C-Class being the first in its segment to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX system [7][9]. - Mercedes-Benz's commitment to safety and quality is evident in its rigorous testing protocols, including 15,000 simulation tests and over 150 real vehicle crash tests, ensuring that safety and quality are not compromised regardless of the powertrain [11][22]. Group 2: Market Position and Value Retention - The brand's strong resale value is highlighted by the E-Class, which ranks first in the mid-size sedan category for three-year resale value, indicating that Mercedes vehicles are seen as reliable assets in the second-hand market [16][17]. - The high resale value is supported by a unified global manufacturing standard, extensive after-sales network, and classic design language that avoids rapid aesthetic obsolescence [17]. - In an era of uncertainty, the predictability and reliability of Mercedes-Benz vehicles are positioned as a luxury in themselves, appealing to consumers seeking long-term partnerships in mobility [18]. Group 3: Philosophical Approach to Luxury - Mercedes-Benz's definition of luxury transcends its historical legacy, rooted in a philosophy that emphasizes systematic innovation and a unified strategy across its product matrix [20]. - The brand's approach to luxury is characterized by a deep understanding of human needs, focusing on safety, comfort, and quality without compromise, which has allowed it to navigate industry cycles and technological revolutions effectively [22][23]. - As the automotive industry shifts from disruptive narratives to value-driven storytelling, Mercedes-Benz's stability and forward-thinking approach stand out, prioritizing real value and dependable experiences for consumers [23].