今年的广州车展，和以往不一样了。 人们在展馆最先感知到的变化，是声音。少了往年那种破圈而来的、由明星企业家或争议言论制造的轰 鸣，空气里重新传来车门开合与技术讲解的混杂底噪。 像一场高热后的体温回落，当行业从颠覆的亢奋中稍作喘息，目光得以重新聚焦于展台本身——在那 里，奔驰的身影依然清晰、稳固。 智能不是选择题，而是豪华的必答题 信息过载的时代，消费者开始对眼花缭乱的新品感到疲倦。 据易车志数据统计显示，截至2024年，国内市场上所有车企近五年的年均新车迭代数量为1158款，日均 新车迭代数量3.2款。几乎每天一顿饭的时间，就有一款新车型推向市场。 当推新速度远超认知节奏，用户开始审慎评估每一次迭代所带来的真实体验增益。直到奔驰在广州车展 期间的表现，让外界眼前一亮。 本次产品焕新中，长轴距C级车作为同级首个搭载高通8295智能座舱芯片并配备第三代MBUX智能人机 交互系统的车型，吸引众多目光。 此外，E级车、S级轿车、SUV家族多款车型也智能再进化、舒适再进阶，诠释奔驰"油电同智"的核心 逻辑——智能不是电动车的专利，而应是豪华的标准配置。奔驰的智能化战略，不给用户制造能源形式 的二选一焦虑，只聚焦于解决真 ...

今年的广州车展，和以往不一样了。 人们在展馆最先感知到的变化，是声音。少了往年那种破圈而来的、由明星企业家或争议言论制造的轰鸣，空气里重新传来车门开合与技术讲解的 混杂底噪。 像一场高热后的体温回落，当行业从颠覆的亢奋中稍作喘息，目光得以重新聚焦于展台本身 ——在那里，奔驰的身影依然清晰、稳固。 当部分车企的所谓创新，已简化为产品的轻量化更新，如新增限定色、微调轮毂样式，或推出小改款以制造短暂的新鲜感，奔驰的选择却截然不 同。从长轴距 C级车、E级车到S级轿车，再到GLB、GLC、GLS等SUV的焕新升级，奔驰带给用户的，是稳健而系统的价值提升。 以长轴距 C级车为例，其以价值4.5万元的诚意升级回应市场。全系搭载M254 2.0T发动机，标配可加热前排座椅及带360°摄像头的智能泊车，并 配备导航辅助驾驶、Burmester® 3D环绕立体声音响等配置，从动力、舒适到智能全面升维。 喧嚣过后，定力方显。车展上后进者 "颠覆传统"的轻狂口号已成过眼云烟，当行业陷入以屏幕尺寸论智能高低的浅层参数竞赛，奔驰以"油电同 质"与"油电同智"的战略定力告诉市场，真正的豪华从不盲目追随潮流。 01 智能不是选择题，而是豪 ...

本次焕新升级的一大显著变化是产品选择的极大丰富，梅赛德斯-奔驰针对不同消费群体的需求差异，在各主力车系中新增多款特色车型，形成 覆盖更广泛价格区间与使用场景的产品矩阵。 在轿车阵营中，长轴距C级车新增C 260 L运动轿车特别版，以专属内饰配置满足注重个性化体验的消费者；长轴距E级车序列新增E 260 L经典 版，在延续原E 260 L车型经典配置的基础上优化价格门槛以及产品配置，为用户提供高性价比选择；旗舰级的S级轿车则新增S 400 L特别版及S 400 L商务特别版两款车型，将豪华旗舰的准入门槛进一步下探，让更多消费者有机会接触到奔驰顶级轿车的产品实力。 SUV家族的产品布局同样精准。GLB SUV推出GLB 220典藏版，凭借MANUFAKTUR哑光山灰色车漆、AMG轮毂等运动化配置强化产品个性； 长轴距GLC SUV新增GLC 260 L 4MATIC经典版，成为该车系全新入门版本，进一步丰富客户选择；作为大型SUV旗舰的GLS SUV则通过配置梯度优 化，在保持越野性能与豪华质感的同时，提升了不同配置版本的区分度。 价格体系方面，此次升级车型的厂商建议零售价覆盖31.19万元至139.82万元区间 ...

Core Insights - Mercedes-Benz showcased a strategic and innovative response to the automotive industry's transformation at the 2025 Guangzhou Auto Show, reinforcing its position as a leader in the luxury car market [1][7] - The company emphasized a dual approach of "forward-looking technology" and "mass production upgrades," addressing both technological capabilities and market demands [2] Product Strategy - The introduction of two significant concept cars highlighted Mercedes-Benz's technological prowess: the Mercedes-AMG GT XX concept car features over 1000 kW peak power and a top speed of 360 km/h, while the Vision Iconic concept car merges classic design with modern technology [2] - Core models were updated to meet the evolving demands of Chinese consumers, with features like the M254 2.0T engine and advanced safety standards, ensuring a balance of performance and comfort [3] SUV Differentiation - The SUV lineup was strategically positioned with unique offerings: the GLB SUV introduced a classic edition for sportiness, the GLC SUV added a classic version for more choices, and the GLS SUV enhanced its features with intelligent navigation assistance [4] Brand Experience and Marketing - Mercedes-Benz extended its brand experience through engaging marketing strategies, such as the "Star Motion City Party" in Guangzhou, which combined product highlights with immersive experiences [5] - The company also participated in the "1000 Miglia Classic Car Carnival," showcasing its historical models to connect with consumers on a cultural level [5] Corporate Social Responsibility - Mercedes-Benz maintained its commitment to social responsibility through the Star Wish Foundation, investing over 360 million yuan in various projects that benefit over 100 million people [6][7] - The foundation's recent collaboration with the Sanjiangyuan National Park marks a significant step in supporting environmental initiatives in China [6] Conclusion - The 2025 Guangzhou Auto Show served as a platform for Mercedes-Benz to redefine the essence of luxury, balancing traditional values with innovative approaches, and providing a model for the industry's transition [7]

Core Insights - The core strategy of Mercedes-Benz in the electric vehicle market is to maintain its brand standards while adapting to the changing landscape of consumer expectations and technological advancements [2][8] - The company emphasizes a "relaxed" approach to pricing and product presentation, aiming to build consumer confidence and focus on product quality rather than price speculation [1][3] Group 1: Electric Vehicle Strategy - Mercedes-Benz has introduced the all-new electric CLA with a focus on safety, conducting extensive testing including 15,000 simulation tests and over 180 real vehicle crash tests [3][4] - The company maintains its commitment to safety and quality, asserting that regardless of the drive type, the standards of safety, quality, and luxury experience remain unchanged [2][3] - The electric CLA achieves a low energy consumption of 10.9 kWh/100 km and a range of 866 km under CLTC conditions, showcasing the integration of advanced technologies [4][5] Group 2: Technological Innovations - The Mercedes-AMG GT XX concept car has set 25 world records, including a new record for the longest distance traveled by an electric vehicle in 24 hours, covering 5,479 km, which is an increase of 1,518 km over the previous record [4][5] - The concept car features innovative axial flux motors that are lighter and more powerful than traditional motors, enabling peak power output exceeding 1,000 kW (approximately 1,360 horsepower) [5][6] - The company is collaborating with local partners to enhance its autonomous driving systems, ensuring thorough testing in specific cities before broader deployment [6][7] Group 3: Market Positioning and Brand Philosophy - Mercedes-Benz is positioning itself as a long-term player in the automotive industry, focusing on value rather than short-term trends, which is reflected in its commitment to safety and quality [3][8] - The company is undergoing a network optimization to enhance dealer efficiency and adapt to the digital shift in consumer behavior, emphasizing the importance of sustainable profitability [6][7] - The brand aims to leverage its historical legacy and established standards to navigate the competitive landscape of the electric vehicle market, asserting that value will ultimately prevail over fleeting market trends [8]

Core Insights - Mercedes-Benz is celebrating its upcoming 140th anniversary, emphasizing innovation and humility while embracing diverse ideas and experiences in the automotive industry [1] - The company showcased 29 models at the 2025 Guangzhou International Auto Show, including the debut of the AMG GT XX concept car and the Vision Iconic concept car, highlighting advancements in performance technology and design aesthetics [1][2] Product Launches and Innovations - The AMG GT XX concept car features revolutionary electric drive technology, utilizing three innovative axial flux motors that enhance performance and address the limitations of traditional electric vehicles [3][4] - The peak power of the AMG GT XX concept car exceeds 1000 kW (approximately 1360 horsepower), with a top speed over 360 km/h, showcasing its superior performance capabilities [4] - The new Mercedes-Benz pure electric CLA model was introduced, emphasizing a luxurious driving experience regardless of the powertrain type, with significant upgrades in design, efficiency, and intelligence across various models [2][6] Performance Testing and Achievements - The AMG GT XX concept car completed a rigorous performance test in Italy, achieving a distance of 40,075 km in 7 days, setting 25 world records, including a new record for the longest distance traveled by an electric vehicle in 24 hours at 5,479 km, surpassing the previous record by 1,518 km (38% increase) [5] - The vehicle's innovative battery technology, developed from F1 racing, allows for sustained high performance and rapid charging capabilities, achieving 400 km of range with just 5 minutes of charging [4][5] Model Upgrades and Features - The long-wheelbase C-Class, E-Class, and S-Class models have been upgraded with enhanced powertrains, intelligent features, and luxurious amenities, including advanced driver assistance systems and improved comfort for passengers [6][7][8] - The E-Class family has introduced the E 260 L Classic version, featuring upgraded smart and comfort features, while the S-Class continues to set industry standards for luxury and safety with advanced navigation and suspension systems [7][8] Strategic Partnerships and Events - Mercedes-Benz continues its strategic partnership with the "1000 Miglia Experience CHINA," showcasing classic models and celebrating the brand's rich heritage in automotive history [10]

Core Insights - Mercedes-Benz announced the upgrade of multiple core models during the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class, and various SUVs, enhancing user choice and meeting demands for intelligence and comfort in China [1][14] Model Upgrades - The long-wheelbase C-Class features the M254 2.0T engine, improved configurations including heated front seats, a 360° camera parking system, and advanced navigation assistance, along with the new C 260 L Sport Sedan special edition [5][7] - The E-Class family has expanded with the addition of the E 260 L Classic version, offering enhanced smart and comfort features, including navigation assistance and heated seats across various models [7][9] - The S-Class now includes standard navigation assistance, air suspension, and the new S 400 L Business Special Edition, focusing on comfort and stability during long journeys [9][12] - The SUV lineup sees the introduction of the GLB 220 Heritage Edition and the GLC 260 L 4MATIC Classic version, both equipped with advanced features like smart parking and heated front seats [11][12][14] Strategic Focus - Mercedes-Benz emphasizes its "dual power" strategy, ensuring that safety and quality are consistent across different drive types, while also integrating smart technology as standard across its models [3][14] - The upgrades aim to respond to the evolving mobility needs of Chinese customers, enhancing product competitiveness through improved intelligent and comfort configurations [14]

Core Insights - The 2025 Guangzhou Auto Show opened on November 21, featuring Mercedes-Benz showcasing 29 models across its four brands: Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and G-Class, emphasizing the concept of "oil-electric equivalence" and innovative technology [1] Group 1: Concept Cars and Innovations - The Mercedes-AMG GTXX concept car made its Chinese debut, built on the AMG.EA platform, featuring three innovative axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a top speed of 360 km/h [2] - The vehicle's high-performance battery utilizes NCMA four-element positive and silicon-based negative materials, achieving an energy density exceeding 300 Wh/kg, and can add 400 km of range with just 5 minutes of charging [2] - The Mercedes-Benz Vision Iconic concept car was also unveiled, showcasing a new shield-shaped grille design and advanced technologies such as solar coating, L4 autonomous driving, and steer-by-wire systems [3] Group 2: Product Line Updates - The Mercedes-Benz C-Class has been updated with a 2.0T engine and 48V ISG electric motor across the entire lineup, featuring enhanced comfort and technology options [3] - The E-Class family has introduced the E260L Classic version, with all models upgraded to include navigation assistance and heated front seats, while high-end models feature advanced lighting and climate control systems [4] - The S-Class continues its flagship status with standard navigation assistance and AIRMATIC air suspension across the range, introducing new models like the S400L special edition [4] Group 3: Electric Vehicles and Consumer Engagement - The all-new Mercedes-Benz pure electric CLA was launched, featuring a long-range champion limited edition with a CLTC range of 866 km and equipped with advanced safety features [5] - The brand is hosting the "Star Motion City Party" event from November 21 to 28, allowing consumers to experience the new electric CLA through various interactive activities [5] - Mercedes-Benz continues to support automotive culture by participating in the 1000 Miglia Experience China event, showcasing classic and current models [5]

Core Viewpoint - The Chinese automotive industry is undergoing significant transformation in 2025, with a focus shifting from quantity to quality, driven by stringent regulations and safety standards [1][18]. Group 1: Industry Changes - The implementation of strong regulatory policies for assisted driving and the strictest battery safety regulations signal a return to quality-focused development in the automotive sector [1]. - The market is experiencing intensified competition, prompting companies to prioritize quality over mere expansion [1]. Group 2: Company Performance - Dongfeng Honda has achieved high-quality development through rigorous standards and requirements, maintaining a strong presence in the fuel vehicle market while advancing its transition to new energy vehicles [1][20]. - In the first half of the year, Dongfeng Honda welcomed 150,000 new customers, reflecting a commitment to long-term value [1]. Group 3: Product Quality and Reputation - Dongfeng Honda has garnered over 8.5 million users over its 20+ years, with quality being the core reason for customer trust [4]. - The CR-V model, a pioneer in the urban SUV category, has sold nearly 3.2 million units in China and is expected to surpass 15 million globally [4]. - The CR-V boasts a three-year resale value rate of 60.71%, ranking first among joint venture compact SUVs [4]. Group 4: Sales and Market Position - In the first half of the year, CR-V's sales reached nearly 90,000 units, marking an 8.39% year-on-year increase, with strong performance in both fuel and hybrid models [8][20]. - The launch of the 11th generation Civic has enhanced its smart interaction and safety features, showcasing Dongfeng Honda's commitment to innovation [8]. Group 5: Technological Advancements - Dongfeng Honda is not merely transitioning to electric vehicles but is committed to maintaining its quality standards while embracing new technologies [13][15]. - The company has launched the S7 model and is expanding its electric vehicle lineup, supported by a new smart factory that enhances production efficiency and precision [15]. Group 6: Local Innovation and Market Adaptation - Dongfeng Honda aims to accelerate local innovation by collaborating with local suppliers to meet diverse consumer needs effectively [18]. - The company emphasizes the importance of maintaining global quality standards while integrating local innovations to enhance its product offerings [20]. Group 7: Commitment to Quality - Dongfeng Honda's commitment to quality and safety remains unwavering, ensuring that all collaborations meet stringent quality and safety tests [20]. - The company continues to evolve its product lineup, with upcoming upgrades to popular models like the CR-V, focusing on enhanced smart technology and user experience [20].