日前，德国总理默茨就任后首次访华。记者注意到，默茨这次访华的随访成员包括多家德系车企，大 众、梅赛德斯-奔驰、宝马等，他们纷纷表示，将加强与中国的长期合作。 德系车企集中释放 对中国长期合作信号 在默茨访华期间，他在北京试乘了新一代奔驰S级轿车，与以往不同的是，这辆S级轿车采用的是中国 一家科技公司生产的"智能驾驶系统"。梅赛德斯-奔驰同时宣布，与中国的这家科技公司签署了升级战 略合作谅解备忘录，未来将深化双方的合作伙伴关系。 不仅如此，宝马与中国的宁德时代也签署合作谅解备忘录，将推动动力电池供应链协同降碳，系统性降 低电动汽车整车碳足迹。大众集团负责人同时表示，中国对大众集团而言远不只是销售市场，更是全球 核心创新中心与技术策源地，只有在中国成功，才能在其他市场成功。 中国汽车工业协会副秘书长李邵华：这一现象并非偶然，而是全球经济格局、中国综合优势与各国发展 需求共同作用的结果，既体现了中国市场的全球吸引力，也映射出国际经贸合作互利共赢的必然趋势。 中国汽车产业出海迎来新机遇 中国汽车工业协会相关负责人同时表示，近年来，中国汽车产业在对外贸易上展现出较强韧性，2025年 汽车出口超700万辆，出口规模再上新 ...

来源：@华夏时报微博 华夏时报记者 刘凯 北京报道 2月25日至26日，德国总理默茨完成就任后首次访华。随行代表团中，大众汽车集团CEO奥博穆、宝马集团董事长 齐普策、梅赛德斯-奔驰集团董事会主席康林松三位德系车企掌门人同时现身，成为此次访问的焦点之一。 访华前后，三人密集接受采访并公开表态。齐普策称，忽视中国市场的企业将错失全球增长机遇。奥博穆将中国 定义为大众集团的"全球核心创新中心"，强调只有在中国成功，才能在其他市场成功。康林松则表示，中国汽车 市场的电动化与智能化发展速度，正在改写全球汽车工业格局。 表态之外，合作同步落地。宝马与宁德时代签署协议，围绕动力电池碳足迹开展数据跨境试点。奔驰中国与 Momenta签署升级合作谅解备忘录，进一步深化智能驾驶领域合作。默茨在北京试乘了搭载该智驾系统的新一代 奔驰S级轿车。 组团"打卡"北京，不只是为了握手 在德国的工业版图中，汽车产业一直扮演着压舱石角色。据德国汽车工业协会统计，德国汽车产业直接就业人数 长期维持在78万至80万人之间，占比超过12%。因此，德国政府对汽车产业尤其重视，而中国连续多年成为全球 最大单一汽车市场，对德国车企的业绩至关重要。 不过 ...

Core Insights - Jensen Huang, founder and CEO of Nvidia, expressed his "only regret" at the Davos Economic Forum, revealing that he sold part of his shares when Nvidia's market value was only $300 million to buy a Mercedes-Benz S-Class for his parents, which he now considers "possibly the most expensive car in the world" [1] Company Performance - As of January 21, Nvidia's stock price closed at $183.32, with a total market capitalization of $4.45 trillion, representing an increase of approximately 14,833 times since Huang's purchase of the car [1] Market Context - The official price range for the Mercedes-Benz S-Class in the Chinese market is between 898,800 to 2,042,600 yuan [1]

Core Insights - The value of the Mercedes-Benz S-Class is increasingly highlighted as the market shifts from superficiality to rationality, and users prioritize experience over mere specifications [2][12] - The success of a certain domestic luxury model, which achieved 18,000 orders in 175 days, signals the rise of Chinese brands, but it has not yet become a true "taste choice" for users [2] - The luxury car market in China is experiencing a shift from "smart concept competition" to a focus on essential needs, emphasizing mechanical quality, safety, luxury essence, and overall experience [2] Market Dynamics - A leading automotive supplier predicts that international brands will regain leadership in three to five years, as the democratization of smart features diminishes the differentiation of new entrants [2] - The Mercedes-Benz S-Class is redefining modern luxury by breaking the misconceptions that "electrification equals intelligence" and "luxury equals configuration stacking" [2][5] Technological Advancements - Mercedes-Benz has strategically positioned itself in the electric vehicle market with its "dual fuel" strategy, emphasizing that intelligence and quality are the core standards for luxury cars [5] - The company has made significant investments in local autonomous driving technology, including a partnership with Momenta, and has achieved milestones such as being the first to receive international certification for L3 conditional autonomous driving [5][6] Product Features - The S-Class features a comprehensive upgrade in its intelligent cockpit, including a heads-up display, 3D digital instrument cluster, and OLED central display, enhancing both safety and immersion [6] - The vehicle's "configuration democratization" strategy addresses core consumer demands in China, with high-end features now standard across all models, reducing decision-making time for buyers [6][10] Quality and Safety - Mercedes-Benz emphasizes long-term quality over temporary features, focusing on safety, user experience, and rigorous product standards [7][9] - The S-Class undergoes extensive testing, including 15,000 virtual and over 180 real-world crash tests, ensuring high safety standards [9] Competitive Position - The S-Class has maintained its position as the top-selling luxury car for five consecutive years, with a delivery gap of 12,000 units over the second-place competitor in 2024, reflecting consumer recognition of its long-term value [10] - The brand's commitment to quality and heritage remains a core value, distinguishing it from competitors that may be seen as trend-driven [10][12] Future Strategy - Mercedes-Benz plans to launch multiple models tailored for the Chinese market by 2027, utilizing a new architecture to enhance the efficiency of its intelligent systems [10] - The company aims to integrate global technology with local needs, focusing on autonomous driving and innovative cockpit experiences [10][12]

Core Viewpoint - The Mercedes-Benz S-Class sedan exemplifies reliability and elegance, standing out in a market that is shifting from a focus on parameters to an emphasis on user experience [1][20]. Group 1: Market Dynamics - The Chinese luxury car market is undergoing a significant value reconstruction, with a domestic luxury model achieving 18,000 orders in 175 days, signaling the rise of Chinese brands [2]. - The market is moving away from "intelligent concept competition" and "parameter stacking" towards a focus on essential needs, emphasizing mechanical quality, safety redundancy, and luxury essence [2][3]. - Predictions indicate that in three to five years, international brands will regain leadership as the differentiation advantages of new forces diminish due to the standardization of intelligent configurations [2]. Group 2: Product Strategy - The Mercedes-Benz S-Class is redefining the core essence of luxury by breaking the misconceptions that "electrification equals intelligence" and "luxury equals configuration stacking" [3][20]. - The brand's "dual fuel" strategy emphasizes that intelligence and quality are the core standards for luxury vehicles, with the S-Class showcasing this through product upgrades [8][9]. - The S-Class features a new urban and highway navigation assistance system developed in collaboration with Momenta, enhancing user experience in complex driving conditions [9]. Group 3: Technological Advancements - Mercedes-Benz has established a forward-looking and coherent approach to smart technology, investing in local autonomous driving firms and achieving significant milestones in intelligent driving systems [6][8]. - The S-Class's smart upgrades focus on user-centric, scenario-based applications, with features like a multi-screen interactive system that enhances both safety and immersion [9][10]. - The brand's commitment to quality is evident in its rigorous testing standards, ensuring that every component meets high-performance criteria [15][16]. Group 4: Competitive Advantage - The S-Class has maintained its position as the top-selling luxury car for five consecutive years, with a delivery gap of 12,000 units over the second-place competitor in 2024, reflecting consumer recognition of its long-term value [16]. - The brand's focus on quality and user experience has become a significant competitive advantage, distinguishing it from other luxury models that may serve as social symbols but lack the same depth of brand value [16]. Group 5: Future Outlook - Mercedes-Benz plans to launch multiple China-exclusive models by 2027, integrating a new software architecture to enhance the efficiency of intelligent system iterations [17]. - The company aims to continue localizing its autonomous driving technology and innovating smart cabin scenarios to align global technology with Chinese market demands [17].

Core Viewpoint - The Guangzhou Auto Show this year reflects a shift in focus from sensationalism to substantive product offerings, with Mercedes-Benz showcasing a commitment to quality and innovation in a more stable market environment [1][2][6]. Group 1: Product Innovation and Strategy - Mercedes-Benz distinguishes itself from competitors by offering substantial upgrades across its vehicle lineup, including the long-wheelbase C-Class, which features a 2.0T engine, heated front seats, and advanced parking assistance [4]. - The brand's strategy emphasizes that intelligence and luxury are not optional but essential, with the long-wheelbase C-Class being the first in its segment to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX system [7][9]. - Mercedes-Benz's commitment to safety and quality is evident in its rigorous testing protocols, including 15,000 simulation tests and over 150 real vehicle crash tests, ensuring that safety and quality are not compromised regardless of the powertrain [11][22]. Group 2: Market Position and Value Retention - The brand's strong resale value is highlighted by the E-Class, which ranks first in the mid-size sedan category for three-year resale value, indicating that Mercedes vehicles are seen as reliable assets in the second-hand market [16][17]. - The high resale value is supported by a unified global manufacturing standard, extensive after-sales network, and classic design language that avoids rapid aesthetic obsolescence [17]. - In an era of uncertainty, the predictability and reliability of Mercedes-Benz vehicles are positioned as a luxury in themselves, appealing to consumers seeking long-term partnerships in mobility [18]. Group 3: Philosophical Approach to Luxury - Mercedes-Benz's definition of luxury transcends its historical legacy, rooted in a philosophy that emphasizes systematic innovation and a unified strategy across its product matrix [20]. - The brand's approach to luxury is characterized by a deep understanding of human needs, focusing on safety, comfort, and quality without compromise, which has allowed it to navigate industry cycles and technological revolutions effectively [22][23]. - As the automotive industry shifts from disruptive narratives to value-driven storytelling, Mercedes-Benz's stability and forward-thinking approach stand out, prioritizing real value and dependable experiences for consumers [23].

Group 1 - Mercedes-Benz and Momenta announced the launch of an autonomous taxi service based on the new generation S-Class, with initial testing set to take place in Abu Dhabi [1] - The first batch of S-Class vehicles will be used for road testing in Abu Dhabi, with local partner Lumo responsible for operating the autonomous taxi fleet [1] - Lumo, a mobility operator under tech company K2, has received permission to operate autonomous vehicles in the UAE and will be the first to launch services in Abu Dhabi [1] Group 2 - In 2024, Mercedes-Benz became the first international automotive brand authorized to conduct Level 4 (L4) urban and highway testing in Beijing [1] - The L4 testing aims to explore cutting-edge technologies in the development of autonomous driving systems, focusing on multi-sensor perception and performance in extreme conditions [1] - The testing will utilize S-Class vehicles equipped with a specially designed sensor suite, including lidar, radar sensors, and cameras [1]

Group 1 - The article discusses the competitive landscape in the automotive industry, particularly how new energy vehicle brands frequently compare their products to established luxury brands like Mercedes-Benz, often claiming superiority in various aspects [1][3][4] - Mercedes-Benz has been a consistent benchmark in product comparisons, especially in terms of chassis performance and cabin comfort, indicating its strong market presence and reputation [1][3] - The article highlights a recent event where Mercedes-Benz showcased its innovations in seating and chassis control, marking 20 years of localized research and production in China [5][8] Group 2 - Mercedes-Benz emphasizes its commitment to developing high-quality automotive seats, which undergo a rigorous four-year development process involving feasibility studies, design, and extensive testing [7][10][13] - The company maintains strict safety standards for its seating systems, which are designed to meet global market requirements, ensuring that they exceed local standards [8][10] - The article details the complexity of Mercedes-Benz's seat systems, which include over 1,000 precision parts and undergo more than 2,000 specialized tests to ensure comfort and safety [7][10][11] Group 3 - The chassis development process at Mercedes-Benz is described as a comprehensive system engineering task, focusing on vibration absorption and stability, with a strong emphasis on customer comfort [14][16] - The company has established over 130 vehicle metrics and more than 1,000 component metrics to evaluate chassis performance across five key dimensions: ride comfort, safety, handling, sportiness, and precision [16][19] - Mercedes-Benz utilizes advanced simulation technologies and extensive real-world testing to validate the performance of its vehicles under various conditions, ensuring reliability before market release [18][19][24]

Core Insights - The Mercedes-Benz S-Class represents the pinnacle of the brand's technology and luxury, offering an exceptional driving experience [1] Group 1 - The S-Class sedan is characterized by its elegant driving quality, providing a smooth ride even on uneven surfaces [1] - The chassis tuning of the Mercedes-Benz S-Class is highlighted as a significant strength, contributing to its superior handling [1]

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - The chip industry is increasingly focusing on overseas markets, with "going abroad" seen as a new option for growth [3]. - A business investigation trip to Germany is planned from September 4 to September 14, focusing on key cities and major exhibitions like IFA and IAA [3][4]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition [4]. - The IAA exhibition, a key event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors [4]. Group 2: Activities and Engagements - The trip will include deep-dive salons and visits to renowned companies and universities, facilitating connections with local resources [6][7]. - Previous trips to Germany in 2018 and 2023 have built a strong resource network and experience in organizing industry-specific itineraries [10]. - The itinerary includes visits to significant cities like Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing key industrial characteristics [7]. Group 3: Exhibition Insights - IFA covers various aspects of consumer electronics, providing insights into market demands in Germany and globally [5]. - IAA encompasses the entire automotive supply chain, featuring major manufacturers and component suppliers, allowing for efficient identification of potential partners and projects [5]. Group 4: Company Visits and Learning Opportunities - The trip will include visits to notable companies such as GlobalFoundries and Mercedes-Benz, which are pivotal in the semiconductor and automotive sectors [19][20]. - Nexperia, a leading semiconductor company, and Fraunhofer, a model for integrating scientific research with industry, will also be part of the exploration [22][23].