当市场从浮躁走向理性，当用户从"看参数"转向"重体验"，奔驰S级轿车的价值愈发凸显。它或许不是最"酷"的，但一定是最值得信赖的；它或许不靠营 销制造爆点，却以日复一日的可靠与优雅，赢得无数时代精英的托付。 在中国豪华车市场深度价值重构的当下，某自主豪华车型以175天1.8万辆订单触及百万级市场天花板，成为中国品牌崛起的重要信号。但业内的共识是， 该车型的成功核心在于精准捕捉"感官体验"与"科技尝鲜"需求，但尚未成为用户心中真正的"品味之选"。 这一市场分化，恰是中国豪华车市场从"智能概念内卷""参数堆砌竞赛"向"本质需求回归"的生动注脚。当高阶智驾逐步成为行业标配，用户选购标准正重 新聚焦机械素质、安全冗余、豪华本质与全周期体验。 某汽车行业头部供应商的预言愈发清晰："三五年后，国际品牌将重获领军实力。"其核心逻辑直指市场逻辑转变：智能配置普惠化将削弱新势力差异化优 势，传统豪华品牌的机械底蕴与安全积淀将重回竞争核心。 在此背景下，奔驰S级轿车以"质"与"智"的双重坚守与进化，打破"电动化=智能化""豪华=配置堆砌"的行业迷思，重新定义当代豪华的核心内涵，持续巩 固顶豪市场领导地位。 油电同智，智能普惠：打破 ...

当市场从浮躁走向理性，当用户从"看参数"转向"重体验"， 奔驰S级轿车的价值愈发凸显。它或许不是最"酷"的，但一定 是最值得信赖的；它或许不靠营销制造爆点，却以日复一日的 可靠与优雅，赢得无数时代精英的托付。 作者：周菽禾 封图：图片资料室 在中国豪华车市场深度价值重构的当下，某自主豪华车型以175天1.8万辆订单触及百万级市场天 花板，成为中国品牌崛起的重要信号。但业内的共识是，该车型的成功核心在于精准捕捉"感官体 验"与"科技尝鲜"需求，但尚未成为用户心中真正的"品味之选"。 这一市场分化，恰是中国豪华车市场从"智能概念内卷""参数堆砌竞赛"向"本质需求回归"的生动 注脚。当高阶智驾逐步成为行业标配，用户选购标准正重新聚焦机械素质、安全冗余、豪华本质与 全周期体验。 某汽车行业头部供应商的预言愈发清晰："三五年后，国际品牌将重获领军实力。"其核心逻辑直 指市场逻辑转变：智能配置普惠化将削弱新势力差异化优势，传统豪华品牌的机械底蕴与安全积淀 将重回竞争核心。 在此背景下，奔驰S级轿车以"质"与"智"的双重坚守与进化，打破"电动化=智能化""豪华=配置堆 砌"的行业迷思，重新定义当代豪华的核心内涵，持续巩固顶 ...

Core Viewpoint - The Guangzhou Auto Show this year reflects a shift in focus from sensationalism to substantive product offerings, with Mercedes-Benz showcasing a commitment to quality and innovation in a more stable market environment [1][2][6]. Group 1: Product Innovation and Strategy - Mercedes-Benz distinguishes itself from competitors by offering substantial upgrades across its vehicle lineup, including the long-wheelbase C-Class, which features a 2.0T engine, heated front seats, and advanced parking assistance [4]. - The brand's strategy emphasizes that intelligence and luxury are not optional but essential, with the long-wheelbase C-Class being the first in its segment to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX system [7][9]. - Mercedes-Benz's commitment to safety and quality is evident in its rigorous testing protocols, including 15,000 simulation tests and over 150 real vehicle crash tests, ensuring that safety and quality are not compromised regardless of the powertrain [11][22]. Group 2: Market Position and Value Retention - The brand's strong resale value is highlighted by the E-Class, which ranks first in the mid-size sedan category for three-year resale value, indicating that Mercedes vehicles are seen as reliable assets in the second-hand market [16][17]. - The high resale value is supported by a unified global manufacturing standard, extensive after-sales network, and classic design language that avoids rapid aesthetic obsolescence [17]. - In an era of uncertainty, the predictability and reliability of Mercedes-Benz vehicles are positioned as a luxury in themselves, appealing to consumers seeking long-term partnerships in mobility [18]. Group 3: Philosophical Approach to Luxury - Mercedes-Benz's definition of luxury transcends its historical legacy, rooted in a philosophy that emphasizes systematic innovation and a unified strategy across its product matrix [20]. - The brand's approach to luxury is characterized by a deep understanding of human needs, focusing on safety, comfort, and quality without compromise, which has allowed it to navigate industry cycles and technological revolutions effectively [22][23]. - As the automotive industry shifts from disruptive narratives to value-driven storytelling, Mercedes-Benz's stability and forward-thinking approach stand out, prioritizing real value and dependable experiences for consumers [23].

此前在2024年，奔驰成为首个同时获准在京开展L4级城市和高快速路测试的国际汽车品牌。奔驰方面 称，该L4级测试工作旨在深入探索自动驾驶系统软硬件发展的前沿技术。该项目聚焦研究高阶自动驾 驶系统的多传感器感知及系统在极端情况下的表现，探索感知技术的深度融合等。测试基于奔驰S级轿 车，搭载专为该项目设计的传感器组合，包括激光雷达、雷达传感器及摄像头等。 新京报贝壳财经讯（记者张冰）12月9日，梅赛德斯-奔驰与Momenta宣布，将基于新一代奔驰S级轿车 提供自动驾驶出租车服务。此服务将在阿布扎比完成初步测试，双方计划在未来将其拓展至更多市场。 据奔驰方面介绍，首批奔驰S级轿车将作为测试车在阿布扎比开展路测，未来自动驾驶出租车车队将由 当地合作伙伴Lumo负责运营。Lumo是科技公司K2旗下的出行运营商，已获得在阿联酋运营自动驾驶车 辆的许可，并将率先在阿布扎比开启服务。 ...

Group 1 - The article discusses the competitive landscape in the automotive industry, particularly how new energy vehicle brands frequently compare their products to established luxury brands like Mercedes-Benz, often claiming superiority in various aspects [1][3][4] - Mercedes-Benz has been a consistent benchmark in product comparisons, especially in terms of chassis performance and cabin comfort, indicating its strong market presence and reputation [1][3] - The article highlights a recent event where Mercedes-Benz showcased its innovations in seating and chassis control, marking 20 years of localized research and production in China [5][8] Group 2 - Mercedes-Benz emphasizes its commitment to developing high-quality automotive seats, which undergo a rigorous four-year development process involving feasibility studies, design, and extensive testing [7][10][13] - The company maintains strict safety standards for its seating systems, which are designed to meet global market requirements, ensuring that they exceed local standards [8][10] - The article details the complexity of Mercedes-Benz's seat systems, which include over 1,000 precision parts and undergo more than 2,000 specialized tests to ensure comfort and safety [7][10][11] Group 3 - The chassis development process at Mercedes-Benz is described as a comprehensive system engineering task, focusing on vibration absorption and stability, with a strong emphasis on customer comfort [14][16] - The company has established over 130 vehicle metrics and more than 1,000 component metrics to evaluate chassis performance across five key dimensions: ride comfort, safety, handling, sportiness, and precision [16][19] - Mercedes-Benz utilizes advanced simulation technologies and extensive real-world testing to validate the performance of its vehicles under various conditions, ensuring reliability before market release [18][19][24]

Core Insights - The Mercedes-Benz S-Class represents the pinnacle of the brand's technology and luxury, offering an exceptional driving experience [1] Group 1 - The S-Class sedan is characterized by its elegant driving quality, providing a smooth ride even on uneven surfaces [1] - The chassis tuning of the Mercedes-Benz S-Class is highlighted as a significant strength, contributing to its superior handling [1]

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - The chip industry is increasingly focusing on overseas markets, with "going abroad" seen as a new option for growth [3]. - A business investigation trip to Germany is planned from September 4 to September 14, focusing on key cities and major exhibitions like IFA and IAA [3][4]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition [4]. - The IAA exhibition, a key event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors [4]. Group 2: Activities and Engagements - The trip will include deep-dive salons and visits to renowned companies and universities, facilitating connections with local resources [6][7]. - Previous trips to Germany in 2018 and 2023 have built a strong resource network and experience in organizing industry-specific itineraries [10]. - The itinerary includes visits to significant cities like Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing key industrial characteristics [7]. Group 3: Exhibition Insights - IFA covers various aspects of consumer electronics, providing insights into market demands in Germany and globally [5]. - IAA encompasses the entire automotive supply chain, featuring major manufacturers and component suppliers, allowing for efficient identification of potential partners and projects [5]. Group 4: Company Visits and Learning Opportunities - The trip will include visits to notable companies such as GlobalFoundries and Mercedes-Benz, which are pivotal in the semiconductor and automotive sectors [19][20]. - Nexperia, a leading semiconductor company, and Fraunhofer, a model for integrating scientific research with industry, will also be part of the exploration [22][23].

Group 1 - The article discusses the phenomenon of vehicles experiencing shaking or vibration during low-speed turns in wet conditions, tracing the issue back to historical vehicle designs like horse-drawn carriages [1] - Most modern vehicles utilize front-wheel steering for better stability, while rear-wheel steering can lead to oversteering and loss of control [2][4] - Early steering mechanisms, such as the simple "turntable steering," had inefficiencies and required large turning radii, leading to poor comfort and handling [6] Group 2 - To address the large turning radius, a quadrilateral steering mechanism was developed, allowing for reduced turning space but introducing new issues like sliding friction and vibrations [8] - The Ackermann steering geometry was introduced to ensure that the inner and outer wheels turn at different angles, minimizing side slip and tire wear during turns [10] - The standard Ackermann steering has a correction rate of 100% when the steering arms intersect at the rear axle, affecting the vehicle's steering characteristics [11] Group 3 - Despite the theoretical 100% correction rate, real-world factors like tire deformation necessitate adjustments to the Ackermann steering ratio for optimal performance [13] - Different vehicle types, such as formula racing cars, may employ "anti-Ackermann steering" to enhance stability and grip during high-speed cornering [15] - The advantages of Ackermann steering include reduced tire sliding, extended tire life, and improved vehicle stability, making it suitable for both performance and everyday vehicles [15]

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth. It highlights the need for a deep understanding of terminal markets, regional regulations, technological trends, and industry rhythms to successfully navigate this transition [3]. Group 1: Event Overview - The "Exploring European Electronics Trends" business investigation activity will take place from September 4 to September 14, focusing on five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich [3]. - The event will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: IFA and IAA Details - IFA is one of the largest international exhibitions for audio-visual and consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in the last edition. AI is a significant theme this year, making it a crucial window for observing trends in AI and hardware [4]. - IAA is one of the top five auto shows globally, playing a key role in the automotive industry's development, with 750 exhibitors from 38 countries and over 500,000 visitors in the last edition, covering the entire automotive supply chain [4]. Group 3: Activities and Networking - The itinerary includes organizing two in-depth salons to facilitate local resource connections, building on previous successful networking events held during the last IAA [6]. - The trip aims to provide participants with firsthand experiences of the industrial atmosphere in Germany, enhancing their understanding of local market dynamics and fostering potential collaborations [7][10]. Group 4: Company Visits and Insights - Participants will visit notable companies such as GlobalFoundries and Mercedes-Benz, gaining insights into their operations and the broader industry landscape [19][20]. - The Fraunhofer Institute, known for its integration of scientific research and industrial development, will also be a focal point, showcasing its significant revenue of €3.4 billion and its role in fostering innovation [23]. Group 5: Itinerary Highlights - The itinerary includes visits to key cultural and industrial sites, allowing participants to experience Germany's rich heritage while engaging with local businesses [16][24]. - The program is designed to optimize efficiency and depth, ensuring that both newcomers and experienced professionals can derive valuable industry insights [12][13].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - The chip industry is increasingly focusing on overseas markets, with "going abroad" seen as a new option for growth [3]. - A business investigation trip to Germany is planned from September 4 to September 14, focusing on two major global exhibitions: IFA and IAA [3][4]. - The IFA exhibition, one of the largest international consumer electronics shows, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition [4]. - The IAA exhibition, a key event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors in its previous edition [4]. Group 2: Activities and Itinerary - The trip includes visits to five major German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [7]. - Activities will include industry salons, company visits, and tours of leading universities, aimed at deepening understanding of local market needs and trends [4][6][7]. - The itinerary features visits to notable companies such as GlobalFoundries and Mercedes-Benz, as well as academic institutions like the Technical University of Munich [19][20][21][22]. Group 3: Networking and Resource Linking - The trip aims to facilitate connections among participants, local exhibitors, and industry professionals through deep-dive salons and networking events [6][13]. - Previous trips have successfully established communication bridges among key industry players, enhancing collaboration opportunities [6][10].