中新社南京1月24日电 (记者 钟升)德国零售企业奥乐齐(ALDI)24日在南京连开4店。至此，奥乐齐在华 门店数量已达95家。按照计划，今年一季度末，奥乐齐在华门店数将突破百家。 不同于其他国际零售巨头的大卖场，奥乐齐主打中小型规模的社区超市，以更接地气的形式接触中国消 费者。昆山等地的奥乐齐门店，还会面向社区开展街区美食节。 中新社记者从奥乐齐方面了解到，自2023年开始，奥乐齐每年在华迭代上千款产品以贴合中国消费者的 需求。目前，奥乐齐在华门店供应商中超80%为中国本土的优选供应商，在背靠全球供应链的同时， 以"本土+全球"的供应链组合拳实现可持续的成本优势。 1913年，奥乐齐在德国埃森市创立。2019年6月，其在上海开设线下实体店，加入中国零售市场角逐。 2025年4月，奥乐齐在江苏苏州、无锡两地同日开店；当年，奥乐齐在江苏连开18家门店。 奥乐齐方面表示，公司始终秉持"植根本土，服务当地"的经营理念，不断深耕本土化需求，随着在华规 模越来越大，奥乐齐有更多的能力对供应链进行优化，从而用更优惠的价格满足中国消费者。(完) ...

Core Insights - The article highlights the "first store boom" in Changzhou's consumer market, showcasing the opening of over 150 new first-store brands last year, including 2 national first stores and 15 provincial first stores, reflecting the city's attractiveness as a regional center [1][21]. Group 1: First Store Openings - ALDI opened its first flagship store in Changzhou on September 27, 2022, promoting over 200 products with long-term price reductions, including more than 100 items priced at 9.9 yuan or below [4]. - The discount retail brand Huipincang opened in Changzhou on May 30, 2022, operating on a membership model and offering a range of outdoor apparel at significantly reduced prices [9]. - The popular tea brand "Chayan Yuesheng" launched its first store in Changzhou on March 31, 2022, combining discount retail with a snack wholesale model [11][13]. Group 2: Consumer Trends - The emergence of first stores indicates a shift towards experience-oriented and quality-focused consumption among residents, enhancing the city's commercial atmosphere and brand appeal [21]. - The first store economy reflects a dual engagement of urban consumer power and brand attraction, with new product launches and exhibitions meeting the demand for high-quality consumption [21]. - The ongoing promotional activities aim to unlock new consumption experiences in Changzhou, enhancing the festive atmosphere [22].