交汇点讯 1月24日，ALDI奥乐齐位于南京的四家门店：巧刻广场店、仙林金鹰店、景枫中心店、江北印象汇店正 式开业，遍布南京市建邺、栖霞、江宁、浦口四大人流密集的主要城区。开业当天吸引了大量"超会省"的南京市 民前来采购一日三餐买菜做饭的必需品。 植根本土，服务消费者需求，多款本地特色产品时令上新。奥乐齐不仅供应日常高频刚需好物，还坚持深耕本 土，密切关注中国消费者的喜好和需求，应需推出了响应质价比和健康消费趋势，以及具有本土风味特色的产 品：紧贴当下消费者对甄选食材及健康饮食日渐增长的追求，奥乐齐近期推出了两大新自牌美食家和好生活系 列，致力于让品质与好生活触手可及。 此次伴随着南京开业，奥乐齐本着服务本土的理念，特别带来一系列具有南京特色风味的产品，如樱桃谷鸭腌制 的金陵风味盐水鸭、皮脆肉嫩的南京烤鸭、甜糯芳香的桂花糖藕、新鲜采摘的南京本地杨花樱桃萝卜等。让南京 消费者在家附近的社区超市就能买到好品质还不贵的地道风味。 此次进驻南京，奥乐齐推出了一系列面向消费者的开业活动："新会员首单实付满99元返10元优惠券""月累积消费 满200元送鸡蛋""加入会员到店实付满129元即可参与惊喜抽奖，100%中奖"等 ...

作为深耕中国市场多年的硬折扣超市代表，奥乐齐此次落子南京，是其深化江苏乃至长三角布局的重要里程碑。据了解，自2019年进入中国以来，奥乐齐 始终秉持"植根本土，服务当地"理念，2025年4月起向江苏地区拓展，收获广泛好评。此次首批四店选址金陵核心商圈，辐射成熟社区、大学城、国家级 为回馈南京市民的热情，奥乐齐推出多重限时开业福利：新会员首单实付满99元返10元优惠券，月累积消费满200元赠鸡蛋，会员实付满129元即可参与 100%中奖的惊喜抽奖。其中，智利进口2J级车厘子2.5kg仅售88元的特惠，以及15颗车厘子黑森林蛋糕、奥家经典烤整鸡等10款热门单品的南京限定低 价，仅限开业5天专属，切实让利于消费者，彰显"好品质，够低价"的品牌主张。 1月24日，源自德国的全球连锁精选平价超市ALDI奥乐齐正式进驻南京，巧刻广场店、仙林金鹰店、景枫中心店、江北印象汇店四店同步开业，精准覆盖 建邺、栖霞、江宁、浦口四大核心城区。开业现场人气爆棚，众多追求高性价比的南京市民前往采购三餐刚需好物，多重限定福利与高质价比自有品牌商 品，迅速点燃本地消费热情。 新区、高流量CBD等多元场景，进一步完善区域服务网络，南京四店开业 ...

Core Insights - ALDI is expanding its presence in the Yangtze River Delta and East China regions, with the opening of its first store in Changzhou on September 27, showcasing its commitment to local market growth [1][8] - The company has successfully opened six stores in Jiangsu since April, indicating strong consumer acceptance and high foot traffic [1] - ALDI aims to provide quality products at low prices, with various promotional activities planned for the new store to enhance customer experience [1][2] Expansion Strategy - The new store is strategically located in a high-traffic area of Changzhou, surrounded by mature communities and excellent transportation, which is expected to enhance shopping convenience [8] - ALDI's operational efficiency will be maintained through effective inventory management and self-checkout systems, ensuring a streamlined shopping experience [8] Product Offering - ALDI emphasizes its zero membership fee policy and offers a range of private label products, achieving a 90% share of its product offerings [2] - The product range includes high-quality, low-priced essentials tailored to local preferences, such as rice, frozen foods, and ready-to-eat meals [3][4] - The company also focuses on health-conscious options and seasonal fruits, enhancing the shopping experience with clear product standards [6][7] Promotional Activities - To attract customers, ALDI will launch several promotional offers, including discounts and giveaways for new members, aimed at creating a cost-effective shopping experience [1][2] - The store will feature limited-time offers and new product launches to keep the shopping experience fresh and engaging for consumers [7] Supply Chain and Future Plans - ALDI plans to continue developing its supply chain network in East China, with Shanghai as a central hub for further expansion [8] - The company aims to integrate quality living into the local community, contributing to the economic vitality of Changzhou [8]