Core Viewpoint - The recent "Night Tour of Fushan Bay, Olympic Sailing Beer Festival" in Qingdao highlights the booming marine tourism industry in China, driven by new business models and government support for high-quality development of the marine economy [1][2]. Policy Support - China's extensive coastline and numerous islands provide a unique advantage for marine tourism development, which is seen as a crucial part of the modern tourism industry and marine economy [2]. - The Central Financial and Economic Affairs Commission has prioritized the strengthening and expansion of the marine industry, setting a clear direction for marine tourism development [3]. Economic Growth - The marine economy in China has surpassed 10 trillion yuan, reaching 10,543.8 billion yuan in 2024, with a growth rate of 5.9% year-on-year, contributing 0.4 percentage points to national economic growth [3]. - The marine tourism sector has shown significant growth, achieving an added value of 1,613.5 billion yuan, which is a 9.2% increase from the previous year [3]. Industry Trends - The marine tourism market is diversifying with various new offerings, including luxury cruise products, island tourism, and water sports, which are attracting a growing number of tourists [1][4]. - The introduction of long cruise routes and the revival of traditional near-sea routes indicate a strong recovery in the cruise tourism market [6][7]. Consumer Behavior - There is a noticeable trend towards personalized and differentiated marine tourism experiences, with a significant portion of cruise passengers being families, indicating a shift in consumer demographics [8]. - The concept of "Blue Economy" is gaining traction, emphasizing the need to explore and maximize the consumption potential of marine tourism [8]. Future Development - Industry experts suggest that the future of marine tourism lies in integrating it with cultural, sports, and wellness industries, creating a more comprehensive tourism experience [7][8]. - The development of themed activities and high-end marine tourism products is essential for enhancing the appeal and marketability of marine tourism destinations [8].