海洋旅游

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鲁股观察|凯撒旅业加码投资青岛!拟斥资约7554万打造休闲海钓基地
Xin Lang Cai Jing· 2025-09-19 02:09
Core Viewpoint - Caesar Travel Industry is increasing its investment in Qingdao by developing a leisure fishing base project, aiming to enhance its marine tourism network and expand its leisure sightseeing business segment [1][12]. Investment Details - The project involves leasing marine usage rights for 20 years with an estimated total investment of approximately 75.54 million yuan [3][6]. - The project will include a comprehensive dock that integrates leisure fishing, coastal tourism, and commercial services, covering an area of about 5.85 hectares [3][6]. - The initial rental fee is set at 1.23 million yuan per year, increasing by 3% every three years, with a total rental cost of approximately 26.80 million yuan over the lease term [3][6]. Financial Overview - The financial performance of the controlling shareholder, Qingdao Huanhaiwan Cultural Tourism Development Group, shows a projected revenue of 12.27 million yuan for 2024, with a net loss of approximately 22.12 million yuan [4][5]. - The company plans to finance the project through a combination of self-funding and bank loans [3][6]. Market Potential - Qingdao, as a coastal tourism city, has a growing number of outdoor leisure activities, particularly fishing, indicating a significant market development opportunity for the leisure fishing industry [12][13]. - The local government has introduced supportive policies for marine tourism development, creating a favorable environment for the project's implementation and operation [12][13]. Strategic Goals - The project aims to create a circular tourism dock network that connects various marine tourism resources, enhancing the overall tourism experience in the region [13]. - The company anticipates stable returns from diverse revenue channels, including berth leasing, boat management, fishing operations, and marine entertainment [13].
趋势研判!2025年中国海洋旅游行业政策、产业链图谱、发展现状、区域市场及未来前景分析:海洋旅游规模加速扩张,多元融合前景可期[图]
Chan Ye Xin Xi Wang· 2025-09-16 01:05
Core Viewpoint - The Chinese marine tourism industry has evolved into a strategic emerging industry that integrates marine economy and cultural tourism, supported by continuous policy initiatives and innovative local strategies, aiming for high-quality and sustainable development [1][6][10]. Group 1: Overview of Marine Tourism Industry - Marine tourism is centered around marine resources, fulfilling both spiritual and material needs through activities like marine sightseeing, entertainment, and vacationing, covering coastal, island, nearshore, offshore, and deep-sea areas [2][3]. - The industry has transitioned from simple coastal sightseeing to diverse new formats such as cruises, yachts, and island resorts since its inception in the 1980s [5][6]. Group 2: Development Drivers - Recent policies, including measures to boost tourism consumption and plans for domestic tourism enhancement (2023-2025), have created a comprehensive support system for marine tourism, facilitating its high-quality development [6][9]. - Local governments are implementing innovative policies and major projects to accelerate marine tourism development, such as Shandong's four major projects and Hainan's free trade port initiatives [6][7]. Group 3: Industry Chain - The marine tourism industry chain consists of tightly linked upstream resource development, midstream product innovation, and downstream market expansion, forming a complete closed loop [7][9]. Group 4: Current Industry Status - The marine tourism sector achieved a value-added of 1.6135 trillion yuan in 2024, marking a 9.2% increase, and accounted for 36.9% of the marine GDP, reinforcing its dominant position [10][11]. - Hainan province has emerged as a key area, receiving 97.21 million tourists in 2024, a growth of 8%, with total tourist spending exceeding 200 billion yuan [11][12]. Group 5: Future Trends - The marine tourism industry is expected to evolve towards high-quality, diversified, and international development, with a focus on immersive experiences and integration with culture, sports, wellness, and technology [13][14]. - Sustainability will be driven by ecological protection and digital transformation, with an emphasis on low-carbon operations and smart management [14][15]. - The market will expand with new opportunities in low-altitude tourism and deep-sea exploration, enhancing China's global competitiveness in marine tourism [15].
凯撒旅业子公司拟投建青岛小港湾休闲海钓基地项目
Xin Lang Cai Jing· 2025-09-15 12:51
Core Viewpoint - The company has approved a project for the construction and operation of a leisure fishing base in Qingdao, indicating a strategic move into the marine tourism sector with potential market opportunities and policy support [1] Company Summary - The company, 凯撒同盛发展股份有限公司, has approved a proposal for its wholly-owned subsidiary, 凯撒海湾, to lease approximately 5.85 hectares of marine area to an affiliated party, 环海湾文旅 [1] - The initial annual rent for the lease is set at 1.23 million yuan, with a 3% increase every three years, and a total lease term of 20 years, amounting to a total rental cost of approximately 26.80 million yuan [1] Project Details - The total investment for the project is estimated at around 75.54 million yuan, which will be financed through a combination of self-owned funds and bank loans [1] - The construction period is projected to be six months, with completion expected by February 2026 and trial operations starting in April 2026 [1] Industry Context - The marine tourism sector is currently experiencing positive development trends, suggesting a favorable market environment for the project [1] - The project is expected to benefit from certain policy supports, although it may face challenges related to the handling of marine area ownership documentation, as well as competition in the market [1]
广东省暑期在线旅游人次和消费金额“双第一”
Zhong Guo Fa Zhan Wang· 2025-09-14 18:33
Core Insights - Guangdong province has achieved the highest number of online tourism participants and consumption amount in China during the recent summer vacation, reinforcing its status as the top source province and a significant tourist destination [1][2] Group 1: Online Tourism Performance - Guangdong's online tourism saw over 10,000 hotel package orders with a transaction amount exceeding 13.5 million yuan, and over 60,000 ticket and activity orders generating 26 million yuan [2] - The province's cultural and tourism department collaborated with Ctrip to enhance summer promotions, reflecting strong demand from local residents for tourism [2] Group 2: Visitor Statistics - In the first half of the year, Guangdong received 430 million tourists, a year-on-year increase of 11.9%, generating a total tourism revenue of 551.53 billion yuan, up 15.3% [3] - The province is expected to welcome 65.33 million inbound tourists in 2024, marking a 46.45% increase, with foreign exchange income from tourism projected at 137.83 billion yuan, a 77.5% rise [3] Group 3: Coastal Tourism Trends - Coastal tourism in Guangdong is experiencing growth, with a 42% increase in spending on island vacations and a 129% rise in "Weekend in Guangdong" tourism consumption during the summer [4] - The province's diverse coastal resources and competitive pricing for accommodations make it an attractive destination for northern tourists seeking beach experiences [4]
以深度体验和多元业态为关键词,山东深蓝之旅持续“上新”
Da Zhong Ri Bao· 2025-09-03 01:05
Core Insights - Shandong's marine tourism is evolving from a traditional "viewing" model to a more interactive "experiencing" model, focusing on diverse activities and deep experiences [2][5] Industry Overview - Shandong boasts over 3,000 kilometers of coastline with rich marine tourism resources, attracting 480 million domestic tourists and generating 536 billion yuan in tourism revenue last year, marking year-on-year growth of 11.5% and 12.6% respectively [2] - The region is shifting from traditional beach tourism to include leisure coastal tourism, island vacations, and cruise tourism, enhancing the overall tourism experience [2] Cruise Tourism Development - The introduction of cruise tourism is a significant trend, with the Qingdao cruise home port expected to welcome five cruise ships and nearly 30 voyages in 2025, reflecting a 64% increase in cruise voyages from January to August this year [2][3] - The "Zhaoshang Yidun" cruise ship's recent docking in Qingdao highlights the growing popularity of overnight stays, allowing tourists to explore local attractions [3] New Tourism Products - The "Haoke Shandong·Peninsula No. 1" sea tour project launched in July has introduced customizable island-hopping experiences, attracting a younger demographic with 60% of passengers under 40 [4] - The project has significantly boosted local tourism, with occupancy rates for nearby accommodations rising from 40% to 80% and local fishermen transitioning to tourism services, increasing their daily income from 200 yuan to 800 yuan [4] Economic Impact - The integration of "ticket + cultural tourism" has extended the consumer experience, with over 3,800 visitors benefiting from discounts at 105 tourist attractions and 80 restaurants along the coast [5] - In Rizhao, 19 tourist attractions received nearly 1.83 million visitors this summer, generating 309 million yuan in revenue, showcasing the growing economic impact of diversified tourism offerings [6]
海峡股份:公司长期稳定运营三亚至西沙航线
Zheng Quan Ri Bao Wang· 2025-08-20 11:48
Core Viewpoint - Haixia Co., Ltd. is positioned as a leading marine tourism operator in Hainan, emphasizing its established qualifications and experience in domestic marine tourism route operations [1] Company Overview - The company has a long-standing operation of the Sanya to Xisha route, showcasing a comprehensive management system in ship management, route operation, safety assurance, and tourism services [1] - Haixia Co., Ltd. has developed a significant brand advantage in the marine tourism sector [1] Future Plans - The company is actively conducting preliminary research on various marine tourism projects, recognizing new opportunities for the development of marine tourism in Hainan [1] - Future project approvals and implementations will be driven by project maturity, with a commitment to timely information disclosure [1] - The company aims to leverage its strengths to deepen its engagement in the marine tourism market and explore innovative products and service models [1] - Haixia Co., Ltd. is dedicated to contributing to the construction of Hainan as an international tourism consumption center and the high-quality development of marine tourism [1]
游客艘次双增 我国邮轮旅游热度高涨
Xin Hua She· 2025-08-01 16:24
Core Insights - The marine tourism market in China is experiencing explosive growth, driven by favorable policies, optimized supply, and increased travel willingness [1] - In the first half of the year, the national marine tourism industry achieved a value-added of 771.8 billion yuan, representing a year-on-year growth of 8.0% [1] - The number of passengers and cruise ship calls at national cruise ports increased by 40.1% and 33.7% year-on-year, respectively [1] - During the "May Day" holiday, over 400 travelers processed the "240-hour transit visa exemption" at Tianjin International Cruise Home Port, setting a new single-day record since resuming operations [1] - With the arrival of the summer vacation season, cruise tourism and marine tourism are expected to continue their rapid growth [1] - The MSC Glory, recently awarded "Asia's Best Cruise," will return to Shanghai, launching 13 summer voyages to popular visa-free destinations in Japan and South Korea, potentially attracting nearly 3,000 foreign guests [1]
一场对话,围绕城市展开
Ren Min Ri Bao Hai Wai Ban· 2025-07-22 21:56
Group 1 - The article highlights the significance of the "World Mayors Dialogue" event held in Qingdao, focusing on cultural and tourism exchanges among 11 cities from different countries [6][12][15] - The event aims to enhance international cooperation and mutual understanding through cultural tourism as a bridge for friendly exchanges [6][12] - Participating cities include Qingdao, Piraeus (Greece), Sihanoukville (Cambodia), Minsk (Belarus), Regensburg (Germany), Lagos (Nigeria), Shimonoseki (Japan), Dunedin (New Zealand), and Daegu (South Korea) [6][9][10] Group 2 - Qingdao's mayor emphasized the city's coastal advantages, including its 800 km coastline and rich cultural heritage, positioning it as a model for other cities [7][12] - Sihanoukville's vice governor highlighted its strategic location and natural beauty, aiming to develop it into a premier marine tourism hub [9][13] - Regensburg's mayor discussed the city's historical significance and its efforts to integrate modern activities with its cultural heritage [11][13] Group 3 - The mayors discussed the importance of preserving historical culture while integrating modern development, with various cities sharing their unique approaches [11][12] - The dialogue included discussions on enhancing tourism experiences, such as culinary and cultural activities, to attract more visitors [14][15] - Collaborative opportunities were explored, including direct flights and joint platforms for cultural exchanges between cities [15]
中国海洋旅游驶入“黄金航道” 做好“海洋+”是提质发展关键
Zheng Quan Shi Bao· 2025-07-21 19:07
Core Viewpoint - The recent "Night Tour of Fushan Bay, Olympic Sailing Beer Festival" in Qingdao highlights the booming marine tourism industry in China, driven by new business models and government support for high-quality development of the marine economy [1][2]. Policy Support - China's extensive coastline and numerous islands provide a unique advantage for marine tourism development, which is seen as a crucial part of the modern tourism industry and marine economy [2]. - The Central Financial and Economic Affairs Commission has prioritized the strengthening and expansion of the marine industry, setting a clear direction for marine tourism development [3]. Economic Growth - The marine economy in China has surpassed 10 trillion yuan, reaching 10,543.8 billion yuan in 2024, with a growth rate of 5.9% year-on-year, contributing 0.4 percentage points to national economic growth [3]. - The marine tourism sector has shown significant growth, achieving an added value of 1,613.5 billion yuan, which is a 9.2% increase from the previous year [3]. Industry Trends - The marine tourism market is diversifying with various new offerings, including luxury cruise products, island tourism, and water sports, which are attracting a growing number of tourists [1][4]. - The introduction of long cruise routes and the revival of traditional near-sea routes indicate a strong recovery in the cruise tourism market [6][7]. Consumer Behavior - There is a noticeable trend towards personalized and differentiated marine tourism experiences, with a significant portion of cruise passengers being families, indicating a shift in consumer demographics [8]. - The concept of "Blue Economy" is gaining traction, emphasizing the need to explore and maximize the consumption potential of marine tourism [8]. Future Development - Industry experts suggest that the future of marine tourism lies in integrating it with cultural, sports, and wellness industries, creating a more comprehensive tourism experience [7][8]. - The development of themed activities and high-end marine tourism products is essential for enhancing the appeal and marketability of marine tourism destinations [8].
2025“世界市长对话·青岛”活动举行,共谋城市未来发展之路
Da Zhong Ri Bao· 2025-07-20 00:43
Core Insights - The "2025 World Mayors Dialogue in Qingdao" event gathered mayors from eight countries to discuss urban development and cooperation opportunities in tourism and culture [2][5] Group 1: Urban Development and Tourism - The event focused on enhancing marine tourism and cultural exchanges among friendly cities, with discussions on how to leverage unique advantages for development [2][3] - Mayors shared experiences in marine tourism, with cities like Piraeus in Greece emphasizing the importance of connecting urban development with marine resources [3] - Yantai plans to launch various marine tourism products, aiming to create a scenic coastal route [3] Group 2: Cultural Heritage and Historical Cities - The preservation and activation of historical districts were highlighted as crucial for urban charm, with examples from cities like Regensburg in Germany [4] - Minsk is collaborating with Chinese travel agencies to enhance cultural exchanges and tourism products tailored for Chinese visitors [4] - The dialogue emphasized the role of international friendly cities as bridges for cultural exchange and cooperation [4] Group 3: International Cooperation - Qingdao has established friendly relations with 95 cities across 54 countries, fostering extensive cooperation in trade and cultural exchanges [5][6] - The city aims to enhance practical cooperation through regular communication mechanisms with friendly cities [6] - The event served as a platform to sow the seeds of international cooperation for mutual development among friendly cities [6]