吹着温润的海风，品着冰凉的啤酒，站在游船甲板上观赏两岸高楼流光溢彩的霓虹，专业乐队随船开 唱，海浪与音浪交织成动人交响……在山东青岛，近期启幕的"夜游浮山湾，奥帆海上啤酒节"吸引了许 多游客前来体验。 "游船大概30分钟，其间还看了无人机表演。船上安排了啤酒和饮料，无限畅饮，还有下酒小吃，性价 比很高！"来自台州的冯女士最近去青岛旅游，正好赶上了海上啤酒节活动，优质的体验让她直呼"这钱 花得太值了"。 从独具特色的海上啤酒节，到日益火爆的豪华邮轮产品，再到小众的海岛旅游和海钓、潜水、冲浪等各 类海上运动，近年来，我国海洋旅游正呈现出欣欣向荣的蓬勃发展态势，新业态、新场景不断涌现，带 动海洋文旅消费节节攀升。证券时报记者多方采访了解到，随着中央财经委员会第六次会议将"推动海 洋经济高质量发展"列为重点议题，海洋旅游发展有望驶入"黄金航道"，并进一步激发扩投资、促消费 的潜力。 政策护航： 海洋旅游迎来发展黄金期 600多年前，郑和船队七下西洋，缔造海上丝路传奇；去年年末，一条冠以"史诗下西洋·蓝梦之歌33晚 长歌行"的超长邮轮航线，重走先人壮阔航迹。作为国内母港超长邮轮航线的开创性探索，这条从上海 首发的航线， ...

Core Insights - The article emphasizes the importance of "night economy" as a reflection of modern consumer demands for emotional value and spiritual needs, particularly in Shandong Province and Qingdao [1][10] - Qingdao's night economy is positioned as a key driver for building an international consumption center, with a focus on cultural depth and diverse experiences [1][18] Group 1: Night Economy Development - The "night economy" in Qingdao is being actively promoted through initiatives like the "Shandong Consumption Boost Year," aiming to enhance consumer engagement and economic growth [1][10] - The vibrant atmosphere of Zhongshan Road serves as a central hub for night activities, attracting both locals and tourists with its unique cultural offerings and culinary delights [1][2] Group 2: Target Demographics and Experiences - The Taixingli area has transformed into a trendy "tipsy street," catering to younger consumers seeking relaxation and social experiences through craft beer and coffee [2][3] - Events like the "Decompression Old Goods Market" attract creative vendors and young crowds, highlighting the demand for stress relief and community engagement [3] Group 3: Immersive Experiences and Attractions - The night experiences in Qingdao have evolved into immersive and scene-based activities, with attractions like the "Night Tour of Fushan Bay" offering luxurious yacht experiences [4][9] - The integration of high-end commercial spaces, such as Hisense Plaza, enhances the night economy by providing a platform for art exhibitions and upscale dining [7][8] Group 4: Cultural Integration and Community Engagement - Cultural events, such as the "Light Up Qingdao" series, enhance the night economy by creating unique public cultural memories and boosting local pride [13][14] - The "Ghost Market" initiative in Taixingli combines local culture with modern trends, appealing to younger generations and fostering a vibrant night scene [17] Group 5: Economic Impact - Nighttime consumption now accounts for over 65% of total sales in key commercial areas of Shinan District, establishing it as a significant economic driver [10] - The diverse offerings in the night economy cater to various consumer segments, reflecting a shift towards more refined and specialized nighttime activities [10][18]

对于山、海、城相连的青岛市南区来说，涌动的人流即是经济的脉搏，给城区带来了消费的活力和发展的动力。而市南区拥有的自然禀赋、文化 底蕴、城区风格也在古朴老街与摩登时尚的切换中带给游客领略青岛魅力的更多选择，这或许就是文旅深度融合所带来的预期效果。 进入5月，正是青岛"红瓦绿树 碧海蓝天"景象最为旖旎的时刻。趁着"五一"小长假，人们外出游玩的"小确幸"早已涌动心间，从现已增长的客流量 上便可知晓摩肩接踵盛况的必然而至。 丰富文旅场景 让旅程更具体验感 市南区作为青岛的核心城区，拥有滨海风光、历史建筑、商业集聚等独特优势，为文旅场景的打造提供了丰富载体。 旅游的过程也是陶冶身心的过程，不仅要有迷人的风景入眼帘、润心间，也要有对旅游地文化的了解与浸润，如此才能让旅程更具性价比。 除却栈桥、八大关、小青岛、奥帆中心等知名景点每逢假期人从众的热闹场面，市南区本身的文化底蕴也在潜移默化中伴随着人们的旅程。 "做攻略时并没有规划在青岛老城区花太多时间。到达之后，却在这里停留了整整一天。主要因为一座座名人故居、一条条古朴街巷特别有文化氛 围，对孩子来说很有学习意义。我们还登上了信号山、小鱼山，在大学路网红墙拍了照，去网红'孤独 ...