Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the toy industry, specifically focusing on brands like Ultraman, Transformers, and others under the company’s portfolio. The overall market dynamics and competition from both domestic and international brands are highlighted. Core Insights and Arguments - **Ultraman Sales Performance**: The sales target for Ultraman in 2025 is set between 1.6 billion to 1.8 billion yuan. The market share has decreased to 40%-50% in Q1, but sales improved in April due to new product launches [2][5][12]. - **Transformers Market Share**: Transformers currently holds a sales share of approximately 20%, with a target to reach 28%-31% this year, aiming for total sales of around 1 billion yuan [6][12]. - **Hero Infinite Sales Fluctuation**: Hero Infinite experienced significant sales fluctuations, with March sales at 60 million yuan (18% of total sales) and a drop to 40 million yuan in April. The annual target is set at 2 billion yuan [12][16]. - **Kamen Rider Performance**: Kamen Rider, as a new IP, generated 200 million yuan last year but has underperformed in the current year, with expected sales not exceeding 30 million yuan in May [13][14]. - **EVA and Hatsune Miku Sales**: Despite supply chain issues, EVA and Hatsune Miku IPs have monthly sales exceeding 10 million yuan, contributing nearly 10% to overall sales [18][19]. - **New Product Launches**: The company plans to launch 14 to 17 new products this year, including collectible models priced at 799 yuan and 1,299 yuan [4][30]. Competitive Landscape - **Brand Competition**: The company faces competition from domestic brands like Qimiao and Senbao, which offer lower-priced products. Internationally, Bandai's low-priced offerings pose a significant threat [36][38]. - **Market Positioning**: The company emphasizes its unique 4-micron mold precision technology, which sets its products apart in terms of quality compared to competitors [39][40]. Additional Important Insights - **Inventory Management**: The average inventory cycle for stores is about 45 days, with significant improvements in inventory pressure compared to the beginning of the year [33][34]. - **Expansion Goals**: The company aims to increase its terminal network from 180,000 to 300,000 by focusing on lower-tier markets [29]. - **Consumer Trends**: There is a noted shift in consumer preferences, with lower-priced products attracting younger demographics, while adult consumers tend to prefer higher-priced items [10][11]. This summary encapsulates the key points discussed in the conference call, providing insights into the company's performance, market dynamics, and strategic direction.