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宁夏举办主题沙龙探讨首发经济赋能消费升级
Sou Hu Cai Jing· 2025-09-29 01:08
Core Insights - The event "Purchasing in China: Love Ningxia" focuses on the theme of empowering Ningxia's economy through consumption upgrades, highlighting the importance of the "first-release economy" in driving regional consumption [1][3] Group 1: First-Release Economy - The first-release economy is defined as not just the physical establishment of brand flagship stores, but also the precise matching and deep integration of new business formats and regional consumption demands [3] - Participants agreed that the first-release economy is becoming a core engine for driving regional consumption upgrades [3] Group 2: Case Study of Sand Ship (Yinchuan) Outlet - Sand Ship (Yinchuan) Outlet is analyzed as a leading example in the domestic outlet sector, having introduced over 400 brands and created Ningxia's first indoor constant-temperature Jiangnan cultural tourism theme street [3] - The "super outlet model" of Sand Ship provides richer shopping options for consumers in Ningxia and surrounding provinces through continuous brand introduction and immersive IP scene construction [3] - The decision to establish operations in Yinchuan is based on Ningxia's significant consumption potential and policy vitality in promoting ecological protection and high-quality development [3] Group 3: E-commerce Collaboration - E-commerce platform representatives announced a collaboration with Sand Ship for "online first-release + offline experience," aiming to incorporate Ningxia's特色 products into their national first-release system, enhancing digital momentum for consumption upgrades in Northwest China [3] Group 4: Future Development Plans - Ningxia aims to systematically promote the development of the first-release economy, transitioning from a regional consumption market to a cross-regional consumption destination [4] - The focus will be on optimizing the consumption environment, enhancing policy guidance, and coordinating market mechanisms to upgrade consumption structures towards high quality and diversity [4]