Core Viewpoint - The Los Angeles Organizing Committee has broken the long-standing "clean venue" policy by allowing venue naming rights during the 2028 Olympics, marking a significant shift in Olympic commercialization [1][9]. Group 1: Changes in Venue Naming Rights - For the first time in Olympic history, existing venue naming rights will be allowed to continue during the Games, with Honda Center and Comcast Squash Center being the first announced venues [1]. - The decision to allow venue naming rights is driven by the need to meet ambitious sponsorship revenue targets, including a goal of $2.5 billion in local sponsorship revenue [9][10]. - The new plan will allow up to 19 temporary venues to open for naming rights, prioritizing TOP sponsors and local high-level sponsors [10]. Group 2: Historical Context and Policy Shift - The International Olympic Committee (IOC) has historically enforced a "clean venue" policy to maintain the purity of the Olympics and protect the rights of official sponsors [5][7]. - The shift in policy is attributed to the unique commercial landscape of the U.S. sports market, where venue naming rights are commonplace [9]. - The IOC's decision to relax the naming rights policy reflects a growing pressure to adapt to financial realities and local sports culture [9][10]. Group 3: Implications for Future Events - The loosening of the clean venue policy may set a precedent for other major sporting events, such as the FIFA World Cup, which has also adhered to similar policies [11][15]. - Concerns arise that increased commercialization could dilute the symbolic meaning of the Olympics, which has historically represented unity and purity in sports [11][13]. - The potential for further commercialization raises questions about the future of the Olympics and its unique identity, as well as the impact on other international sporting events [11][15].

Core Viewpoint - The Chengdu World Games, starting on August 7, 2023, will feature both non-Olympic and some Olympic sports, highlighting the event's role as a platform for emerging sports and those not included in the Olympics [1][3]. Group 1: Background and Purpose of the World Games - The World Games were established in the 1970s to provide a platform for sports that were not included in the Olympics due to limited capacity [5]. - The International World Games Association (IWGA) was formed to create this non-Olympic sports event, with the first World Games held in 1981 in Santa Clara, USA [5][7]. Group 2: Project Diversity and Evolution - The World Games prioritize new and unique sports, as well as traditional strong sports that have not made it to the Olympics [7]. - Some sports, like taekwondo, have transitioned from the World Games to the Olympics, while others, like breakdancing, have been included in both events [11][12]. Group 3: Relationship Between World Games and Olympics - The World Games serve as an incubator for new sports, allowing them to develop and potentially enter the Olympic arena [15]. - The dynamic nature of Olympic sports, with frequent changes in inclusion and rules, creates overlaps between the two events [16]. - The IWGA and IOC have established a cooperative relationship, emphasizing that the World Games and Olympics are complementary rather than competitive [17].

Core Viewpoint - The Chengdu World Games, starting on August 7, 2023, features both non-Olympic and Olympic sports, highlighting the evolving nature of sports events and their classifications [1][3]. Group 1: Background of the World Games - The World Games were established in the 1970s to provide a platform for non-Olympic sports as the Olympic Games had limited capacity for new events [4]. - The International World Games Association (IWGA) was formed to create this alternative venue, with the first World Games held in 1981 in Santa Clara, USA [4][6]. Group 2: Project Diversity and Evolution - The World Games prioritize emerging sports and traditional strongholds that have not made it to the Olympics, allowing for a diverse range of competitions [6][14]. - Some sports, like taekwondo, have transitioned from the World Games to the Olympics, while others, such as breakdancing, have been introduced in both events [9][10]. Group 3: Relationship Between World Games and Olympics - The World Games serve as a testing ground for sports that may eventually enter the Olympic program, but not all sports that become Olympic will exit the World Games [9][14]. - The dynamic nature of Olympic sports, influenced by the International Olympic Committee's (IOC) reforms, allows for frequent changes in which sports are included [12][16]. Group 4: Regional Characteristics and New Additions - The Chengdu World Games will feature dragon boat racing for the first time, emphasizing the event's focus on regional characteristics [18]. - The relationship between the World Games and the Olympics is complementary, with both events coexisting and enriching the global sports landscape [18].