新华社北京8月22日电 题：以水为媒 让绿生金——各地"两山"理念水利实践观察 新安江，发源于安徽，流经浙江西部汇入钱塘江。近年来，围绕新安江生态环境保护，浙江、安徽两省 建立河湖长制流域合作共保机制，推动重要流域构建上下游贯通一体的生态环境治理体系。 皮划艇、桨板等水上项目对河湖水质要求较高。"蕉门河以前是Ⅳ类水。"南沙区水务局副局长周瑛说， 2023年以来，通过源头治理、雨污分流改造工程、排水达标整治等综合治理举措，目前蕉门河稳定达到 Ⅲ类水质。 幸福河湖建设，是赋能流域经济社会高质量发展的重要手段。 2022年以来，水利部会同财政部在全国遴选122条（个）河湖，实施幸福河湖建设项目，并创新"河湖 +""水利+"经济融合发展模式，以幸福河湖建设带动产业结构调整。 河湖重现生机的背后，是制度的持续发力。 新华社记者魏弘毅 今年是绿水青山就是金山银山理念提出20周年。近日，记者走访多地看到，多地水利工作者通过幸福河 湖建设、创新水生态产品价值转化等举措，以"两山"理念赋能水利高质量发展。 "最吸引我的是阳光、空气和水。"在广州市南沙区蕉门河畔，赵蓉蓉分享了企业落户缘由。 赵蓉蓉是南沙区蕉门河水上运动综合服务基 ...

央广网北京8月17日消息（总台中国之声记者王娴）据中央广播电视总台中国之声《新闻有观点》报道，这个夏天，桨 板、皮划艇等"水上轻运动"正在席卷城市河道。在北京的公开水域，悄然兴起"下班划半小时皮划艇解压""周末约好友玩桨 板"的休闲新风尚。一场市民桨板大赛在上海举办时，男女老少划桨穿梭的场景更印证了这股热潮。水上轻运动，如何从打卡 玩成真爱？中央广播电视总台中国之声《新闻有观点》对话北京体育大学体育休闲学院院长蒋依依和体育产业学者刘芯，揭 秘水上轻运动背后的产业密码。 刘芯也指出，从业者一般会在人员、设备、应急几个方面去做防备工作。在水域的关键位置要配备有资格认证的游泳救 生员，通常按照不低于1:50的比例去配置。设备方面会强制要求必须规范穿救生衣。另外，运动之前购买相应的运动保险， 也是消费保障。 桨板运动（央广网发 受访者供图） 蒋依依（左） 刘芯（右） 环境变好，为水上轻运动推波助澜 刘芯运营了自己桨板等水上轻运动项目，她说，从产业视角看，全国商业健身房数量是7万多家，而游泳的场地数量达到 了4万多个，人们对水上轻运动付费意愿非常高。蒋依依认为，高温天气本身让水上轻运动成避暑首选，缓解炎热是需求。同 时 ...

Core Insights - The Chengdu World Games is promoting water sports, showcasing the potential for urban development through sports events [1][3] - Water sports participation in China is currently at 28%, significantly lower than land and mountain sports at 99%, indicating room for growth [1] - The development of water sports is hindered by insufficient venue supply, as highlighted by national guidelines encouraging the use of outdoor resources [1] Industry Developments - The Chengdu East New Area is leveraging its water resources by establishing new water sports venues and signing contracts for projects like the Boli Diving Base and Jiahe Water Sports Center [2] - Various districts in Chengdu are promoting different water sports, creating a diverse experience for the public, from kayaking to wakeboarding [2] - The "event-driven development" model is revitalizing water sports, with plans for ongoing public engagement and youth training programs post-World Games [2] Market Potential - The World Games is expected to transition water sports from niche markets to mainstream activities, enhancing sports tourism [3] - Local areas are encouraged to develop diverse models based on their unique resources to sustain the momentum generated by the events [3]

Group 1 - The summer tourism season has seen various regions launching unique tourism products and innovative consumption scenarios to stimulate summer consumer activity [1] - Popular "cooling off" destinations include Tianshan Tianchi in Xinjiang, which has an average temperature of around 20°C, attracting approximately 120,000 visitors in July [3] - New attractions and upgrades in scenic areas, such as the water sports center in Yunnan's Puzhehei and the themed light shows in Anhui's Chizhou, enhance the tourist experience [3] Group 2 - Special events and activities, such as the national finals of village basketball in Guizhou and community sports festivals in Jiangsu, have significantly boosted tourism, with Guizhou receiving over 760,000 visitors and generating a tourism revenue of 787 million yuan [5] - In Ningxia's Yinchuan, unique activities like drone light shows and folk music festivals have attracted over 2 million visitors, enhancing the local tourism experience [7] - Fujian's Xiamen is set to host over 4,400 performances, contributing to the "performance economy" and enriching the tourism landscape [8]

Core Insights - The kayaking and rowing events at the Chengdu World University Games have highlighted the growing popularity of water sports in China, with a significant increase in interest and participation [1][9] - The demand for water sports experiences, equipment rentals, and training services has surged, with a reported 125% year-on-year increase in online searches for "kayaking experience" [1][9] Industry Trends - Water sports, including kayaking and rowing, are becoming a new consumer trend, moving from niche activities to more mainstream popularity [1][10] - The market for outdoor water sports in China is expanding, with a projected national penetration rate of 28% for water sports compared to 99% for land and mountain sports [9] Equipment and Infrastructure - Water sports require significant resources, including waterway access, specialized equipment, and trained coaching staff, which can limit participation [9][10] - The cost of equipment varies, with kayaks priced from hundreds to thousands of yuan, while rowing boats can range from 40,000 to over 200,000 yuan depending on the type [9][10] Regional Development - Regions like the Yangtze River Delta and Pearl River Delta are leading in water sports development due to abundant water resources and a strong manufacturing base for water sports equipment [10] - Non-coastal areas, such as Chengdu, are also emerging as significant centers for water sports, with initiatives to promote national leisure sports centers [10]

Core Insights - The rise of water sports in Shanghai, such as paddleboarding and kayaking, is transforming the city's waterways into vibrant recreational spaces, enhancing the integration of culture, tourism, commerce, and sports [1][2][3] - The development of water sports is supported by improved water quality due to ongoing environmental initiatives, making these activities more appealing and accessible [5][9] - The emergence of a "water economy" is creating new consumer experiences and driving growth in related sectors, including tourism, hospitality, and retail [9][11][12] Group 1: Water Sports Development - The Long Triangle Kayaking Water Marathon will take place in Chongming, with participants covering a distance of 21.1 kilometers [1] - The "Paddle Under Jiangnan" water marathon in Qingpu has been attracting hundreds of enthusiasts annually [1] - Water sports are increasingly popular in both suburban and urban areas of Shanghai, with events like the 2025 Suhe Bay Shanghai Paddleboard Open drawing over 400 participants [2][3] Group 2: Economic Impact - The water economy is characterized by diverse consumer experiences and a long consumption chain, significantly boosting service consumption [9][11] - On weekends, water sports clubs in Chongming can host around 900 visitors, contributing approximately 230,000 yuan in total sales for local businesses [11] - The "one-day sports, two-day vacation" consumption model is gaining traction, with packages like "water sports + stargazing camping" becoming increasingly popular [11][12] Group 3: Environmental Improvements - Continuous water quality improvements in Shanghai have made water sports more viable, with significant investments in environmental restoration since 2017 [5][9] - The city aims to enhance the clarity of 100 water bodies by the end of 2026, further supporting the growth of water-based activities [5] Group 4: Consumer Trends - The demand for water sports equipment is rising, with consumers spending over 4,000 yuan on average for gear, indicating a growing market [10] - Nighttime water activities are being explored to cater to consumer preferences, enhancing the overall experience [9][12]

Core Viewpoint - The Chengdu World Games, starting on August 7, 2023, features both non-Olympic and Olympic sports, highlighting the evolving nature of sports events and their classifications [1][3]. Group 1: Background of the World Games - The World Games were established in the 1970s to provide a platform for non-Olympic sports as the Olympic Games had limited capacity for new events [4]. - The International World Games Association (IWGA) was formed to create this alternative venue, with the first World Games held in 1981 in Santa Clara, USA [4][6]. Group 2: Project Diversity and Evolution - The World Games prioritize emerging sports and traditional strongholds that have not made it to the Olympics, allowing for a diverse range of competitions [6][14]. - Some sports, like taekwondo, have transitioned from the World Games to the Olympics, while others, such as breakdancing, have been introduced in both events [9][10]. Group 3: Relationship Between World Games and Olympics - The World Games serve as a testing ground for sports that may eventually enter the Olympic program, but not all sports that become Olympic will exit the World Games [9][14]. - The dynamic nature of Olympic sports, influenced by the International Olympic Committee's (IOC) reforms, allows for frequent changes in which sports are included [12][16]. Group 4: Regional Characteristics and New Additions - The Chengdu World Games will feature dragon boat racing for the first time, emphasizing the event's focus on regional characteristics [18]. - The relationship between the World Games and the Olympics is complementary, with both events coexisting and enriching the global sports landscape [18].

Group 1: Summer Consumption Trends - The summer heat has invigorated the diverse consumption market, showcasing various activities from cooling off to health and fitness, and from cultural tourism to local agriculture [1] - The "cooling tourism" trend is rising, with water sports gaining popularity in places like Zhejiang Changxing, where daily visitor numbers have doubled compared to last summer [2] - The "slimming economy" is emerging in Yiwu, driven by a nationwide fitness wave, leading to increased sales of fitness products [3] Group 2: Cultural and Tourism Activities - Guizhou's Weining County is enhancing its summer tourism through events like the torch festival, attracting thousands of visitors and promoting local culture [4] - Shandong's Liaocheng is experiencing a vibrant night economy, with the ancient water town becoming a popular destination for both locals and tourists [5] Group 3: Policy and Economic Impact - The government's "combination policy" is stimulating the summer consumption market, with various businesses offering special discounts alongside national subsidies, leading to significant sales growth in cities like Zibo [6] - In Yunnan's Shuangbai County, the cultivation of marigolds is contributing to the local economy, with an estimated production value of approximately 42.6 million yuan from over 12,000 acres planted [7][8] - The tourism market in Shangri-La, Yunnan, is thriving, with popular attractions like Tiger Leaping Gorge and Pudacuo National Park seeing high visitor numbers during the summer [9]

Group 1 - The summer heat has stimulated diverse consumption in the market, showcasing various activities from cooling off to health and fitness, and from cultural tourism to agricultural features [2] - Water sports have gained popularity in Zhejiang Changxing County, with activities like kayaking and water obstacle courses attracting many visitors, doubling the average daily visitor count compared to last summer [3][5] - The "slimming economy" is emerging in Yiwu, driven by a national trend towards weight management, leading to increased sales of fitness products [7] Group 2 - Guizhou's Weining County hosted a summer tourism season with a bonfire carnival, attracting thousands of local and visiting tourists [9] - The night economy in Shandong's Liaocheng has been revitalized, with the ancient water town becoming a popular destination for both locals and tourists [11] - Policies promoting trade-in programs have been implemented, with significant consumer activity reported in Zibo, where over 539,300 transactions were completed, resulting in a total sales volume of 5.05 billion yuan [14][16] Group 3 - In Yunnan's Shuangbai County, the cultivation of marigolds has entered the harvesting phase, with over 12,000 acres planted and an estimated output value of approximately 42.6 million yuan [18][20] - The tourism market in Shangri-La, Yunnan, is experiencing a surge, with popular attractions like Tiger Leaping Gorge and Pudacuo National Park receiving over 16,000 and 9,000 daily visitors, respectively [22]

Core Insights - The rise of water sports such as paddleboarding and kayaking in Beijing reflects a significant increase in consumer demand for "water-related" experiences, indicating a shift towards personalized and scenario-based consumption trends, potentially leading to a market size of several billion yuan in "water consumption" [1][10]. Group 1: Market Trends - Paddleboarding and kayaking, once considered niche activities, are now gaining popularity among the general public, with sales of related equipment surging both online and offline [1][5]. - The demand for water sports equipment has led to innovative rental services, such as paddleboard rentals at Decathlon, with daily rental prices set at 99 yuan for paddleboards and 149 yuan for kayaks [3][5]. - Social media plays a crucial role in promoting water sports, with users sharing experiences and recommendations, contributing to a 190% increase in search volume for paddleboard products and a 40% increase in kayak purchases on platforms like Pinduoduo [5][6]. Group 2: Consumer Behavior - The trend of night-time water activities is emerging, with venues reporting double the customer flow in the evening compared to daytime, indicating a growing interest in unique experiences [6][10]. - The average spending on water sports experiences has increased, with prices for single and double kayak experiences reaching 198 yuan and 368 yuan respectively, reflecting a shift towards higher-value offerings [8][10]. - Consumers are increasingly seeking out water sports as a means of relaxation and socialization, with many expressing newfound enjoyment in these activities [5][6]. Group 3: Industry Opportunities - Experts suggest that the "water economy" is evolving, with opportunities for differentiated business models that combine rental and sales, catering to diverse consumer needs [10]. - The improvement of urban water environments and the popularity of water sports equipment are seen as key factors driving the integration of these activities into everyday life [10]. - Businesses are encouraged to create unique experiences tailored to specific water bodies, enhancing customer engagement and promoting surrounding retail and service sectors [10].