12月20日，由河南消费新媒体联盟、郑州市咨询策划行业协会，郑州银基国际度假区协办、河南名优品牌管理研究院主办的的河南消费新媒体联盟成立七周 年庆典活动在郑州隆重举办。本次盛典以"凝聚媒体力量，共筑放心消费"为核心主题，汇聚政府部门、行业协会、专家学者及知名企业代表等百余位嘉宾， 共话消费环境建设新路径。 金星啤酒集团作为河南省重点企业、河南综合实力百强企业受邀出席，与各方携手探讨品牌信用建设与消费者权益保护之道，助力中原消费经济高质量发 展。 同时，金星啤酒集团为本次盛会用酒提供赞助，让更多的消费者品尝到茶啤开创者酿制的毛尖啤酒，受到参会嘉宾争相品尝。 作为集工、贸、科研一体化的国家大一型啤酒集团，金星啤酒自1982年创建以来，始终坚守"匠人匠心，打造精品佳酿"初心，以严苛品质管控、诚信经营理 念深耕市场四十余年。集团年啤酒生产能力达200万吨，稳居河南行业首位，在9省布局15个生产基地，"金星"系列60余个产品畅销全国20多个省市，斩获 140多项国家级殊荣，成为中西部大众消费市场标杆品牌。近期推出的奶皮子冰糖葫芦和沙糖桔两款中式精酿啤酒，又成为销售市场上的爆款。 本次活动，金星啤酒集团与众多行业代表共同 ...

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for selected stocks and sectors within the industry [4]. Core Insights - The white liquor sector is showing signs of recovery, with Shanxi Fenjiu focusing on national expansion, youth engagement, and internationalization strategies for 2026. The company is optimizing inventory and enhancing market capacity, which is expected to support growth [2]. - In the beverage sector, companies like Nongfu Spring are planning to strengthen their water and tea product lines while introducing new products. The beer segment is diversifying with new flavors to cater to changing consumer preferences [3]. - The report highlights the potential for growth in consumer staples, with companies like Three Squirrels expanding into a full-category strategy and Mengniu Dairy leading in deep processing innovations [7]. Summary by Sections White Liquor - Shanxi Fenjiu's 2026 marketing strategy focuses on nationalization, youth engagement, and precise consumer service. The company is targeting key markets and optimizing inventory to enhance growth potential [2]. - The white liquor industry is characterized by bottoming out in sales, clearing financial reports, and low expectations, suggesting a favorable environment for quality asset allocation [2]. Beer and Beverage - The beer sector is witnessing the launch of new products like Jin Xing Beer’s winter flavor, reflecting a shift in consumption patterns towards home and outdoor settings [3]. - Nongfu Spring's strategy for 2026 includes strengthening its core water products and expanding its tea offerings, indicating a focus on product diversification and market penetration [3]. Consumer Staples - Three Squirrels is advancing its full-category strategy with the opening of flagship stores, emphasizing community engagement and a wide range of products [7]. - Mengniu Dairy is enhancing its product line with deep processing innovations, which are expected to drive demand and improve the utilization of raw milk [7]. - The frozen food sector is recovering, with companies like Anjuke benefiting from new product launches and channel optimizations, indicating a positive market response [7].