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“五一”消费里的130%和300%
Bei Jing Shang Bao· 2025-05-05 16:33
Core Insights - The "May Day" holiday period showcased a robust recovery in both domestic and international tourism markets, driven by "holiday stitching" and visa-free policies [1][3][12] - Beijing emerged as the top domestic destination, achieving record highs in tourist reception and spending [12][19] Domestic Tourism - Domestic tourism saw significant growth, with ticket sales for long-distance destinations like Qinghai and Xinjiang increasing by 1-2 times year-on-year [7] - The average spending per person in Beijing during the holiday reached 1,171.4 yuan, a 1.3% increase from the previous year [12] - Family travel trends were notable, with 35% of car rental orders being for family trips, reflecting a growing interest in family-oriented travel experiences [8] International Tourism - The inbound tourism market experienced a 130% year-on-year increase in order volume during the holiday, with major cities like Shanghai and Shenzhen leading the way [3][4] - Travelers from the US, South Korea, and Japan made up the largest share of inbound tourists, while Australian visitors saw a 150% increase [3][4] - Cultural experiences and diverse activities were key attractions for foreign travelers, with local food experiences seeing a 6.8-fold increase in orders [4] Retail and Dining - Retail sales in Beijing during the holiday reached 5.34 billion yuan, with foot traffic in key shopping districts increasing by 8.3% [15] - Popular dining establishments experienced significant demand, with some restaurants reporting wait times of over 100 tables [19][20] - The online food delivery sector also thrived, with a 120% year-on-year increase in milk tea delivery orders [20] Cultural Events - Cultural events combined with tourism became a major trend, with music festivals and other activities driving hotel bookings and related spending [8][9] - The "Beijing Book Fair" attracted over 800,000 visitors, highlighting the cultural engagement during the holiday [10] New Business Openings - The holiday period saw the opening of numerous new retail and dining establishments in Beijing, contributing to the vibrant consumer landscape [16]