国庆中秋8天假期落下帷幕，出境游市场迎来新一轮热潮。10月8日，北京商报记者从各大在线旅游平台 和出行平台获悉，日本、泰国、马来西亚、韩国、新加坡等东亚、东南亚目的地凭借地理与签证优势持 续领跑，而"拼假"风则带动北欧、中东、非洲等长线游订单显著增长。假期出行高峰持续半月，节后境 外酒店预订同比激增近一倍，出境游呈现"短线更自由、长线更深度"的鲜明特征。 短线 自由行成主流 目的地方面，携程数据显示，日本、泰国、马来西亚、韩国、新加坡等周边国家凭借距离近、签证政策 便利等优势，成为中国游客出行的热门选择。 途牛旅游网发布的《2025国庆中秋旅游消费盘点》（以下简称《报告》）显示，在出境短线游用户中， 选择5至6天出游行程的用户占比为54%。今年国庆中秋假期，出境短线方向呈现自由行为主、跟团游为 辅的出游趋势。其中，马尔代夫、巴厘岛、新加坡、东京、大阪、富国岛、清迈、普吉岛、苏梅岛、芽 庄等目的地受到了更多自由行用户的关注。 从酒店预订情况来看，节日期间，去哪儿平台用户预订了境外4588个城市的酒店。预订量最高的10个目 的地分别为日本、泰国、韩国、马来西亚、越南、印度尼西亚、澳大利亚、俄罗斯、美国、新加坡。其 ...

9月28日上午，国务院新闻办举行新闻发布会，介绍中秋国庆假期交通运输服务保障有关情况。交通运 输部副部长李扬介绍，现在租车自驾旅游已经成为假期出行的一种选择，预计今年中秋、国庆假期自驾 出行需求将会有两位数以上的增长。 曾经，租车自驾游还是一种小众的出行方式，而这次披露的数据显示，在短短几年的时间里，租车自驾 游就火爆出圈，从小众尝鲜上升为一种主流选择，成为撬动假日经济的新支点。 租车自驾游的火爆，源于公众对个性化出行的强烈需求。在传统跟团游的模式之下，那种程式化的行程 已难以满足现代人对深度体验和灵活节奏的追求。相比之下，租车自驾让旅行者高度自主，可以随时停 靠观景，按兴趣调整路线，或深入小众目的地，实现了"车轮上的自由"。近年来社交媒体显示，川藏 线、青甘大环线是旅客追捧的热门自驾路线，进而带动了西部地区租车热度飙升。 租车自驾热的本质，是公众对诗与远方的品质期待，但越是风口越需冷思考，越是爆发越要重规范。只 有规范市场和优化服务双管齐下，租车自驾市场才能真正实现"租得放心、开得舒心、还得顺心"，让每 一次自驾游都成为旅客美好记忆的起点。 另一方面，对监管部门而言，由于租车行业牵涉多个部门，监管的职责还不 ...

Group 1: Summer Travel Trends - The summer travel season for 2025 has concluded, with nearly half of domestic tourists opting for interprovincial long-distance travel, reflecting a more rational approach to travel spending [1] - Jiangsu province saw a 14% year-on-year increase in hotel bookings, with major sources of visitors coming from Shanghai, Beijing, Hangzhou, Hefei, and Shenzhen [1] - Popular attractions in Jiangsu included Suzhou's Humble Administrator's Garden, Yangzhou's Slender West Lake, and Nanjing's Niushou Mountain Cultural Tourism Area [1] Group 2: Cooling Travel Preferences - The "cooling travel" trend emerged due to record high temperatures, with destinations like Weihai and Guilin becoming popular for their average temperatures below 30°C [2] - The "chartered car + cooling vacation" model gained traction, with orders for popular cooling destinations in Guizhou and Yunnan increasing by over 80% [2] - Lesser-known cooling destinations such as Chifeng in Inner Mongolia and Dandong in Liaoning saw order volumes increase by over 200% [2] Group 3: Impact of Media on Tourism - The popularity of the TV series "A Mortal's Journey to Immortality" significantly boosted tourism in Xinjiang's Nalati Scenic Area, with a 68% increase in interest over the past month [4] - Xinjiang's tourism orders rose by over 20% during the summer, with Urumqi experiencing an 11% growth [4] - The animated film "The Little Monster of Langlang Mountain" contributed to a 43% increase in ticket sales for attractions in Datong, with overall tourism orders rising by over 40% [5] Group 4: Outdoor Activities and Family Travel - There was a more than 100% increase in searches for outdoor activities such as camping and hiking, with rafting projects particularly popular [7] - Rafting orders in Jiangxi's Dajue Mountain increased fourfold, while nighttime rafting in Jiangsu's Changzhou also gained popularity [7] - Families remained the core group for summer travel, accounting for 35% of related orders, with car rental and self-driving travel orders rising by 77% [7] Group 5: Inbound and Outbound Travel Dynamics - Inbound travel remained strong, with Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu as the top five destinations [9] - Major source countries for inbound tourists included South Korea, the USA, Japan, Thailand, and Russia, with museum ticket sales increasing by nearly 20% year-on-year [9] - Outbound travel destinations with cooling attributes included Japan, Thailand, South Korea, Hong Kong, and Malaysia, with hotel orders for Okinawa and Jeju Island increasing by 98% and 44%, respectively [12] Group 6: Upcoming Travel Promotions - With a rational decline in summer travel prices, the upcoming National Day and Mid-Autumn Festival period is expected to see a surge in hotel prices, rising by 30% to 50% compared to regular days [14] - Ctrip has launched the "919 Global Travel Festival," collaborating with over 4,000 travel brands to offer promotional activities [14] - Ctrip also introduced a guarantee for hotel bookings in ten countries, allowing users to receive a full refund if their visa application is denied [14]

Group 1 - The core theme of the Dragon Boat Festival this year is characterized by short-distance travel, a rise in folk culture, and experience-based tourism, influenced by multiple factors such as the "no time-off" policy and the proximity to the summer vacation [1] - The parent-child travel market is experiencing a surge, with ticket bookings for popular theme parks doubling and camping activity reservations increasing by 80%, as families engage in activities like watching dragon boat races and making rice dumplings [1][3] - The value of folk culture IP is a significant highlight this Dragon Boat Festival, with searches related to folk customs increasing over 100% year-on-year, and keywords like "dragon boat" and "rice dumpling" seeing over 200% growth [2] Group 2 - Accommodation preferences show a notable shift, with high-star hotel bookings (4-star and 5-star) increasing by 30% to 50% year-on-year, significantly outpacing lower-star hotels, reflecting a demand for quality in folk culture tourism [2] - The trend of "good accommodation" and "deep experiences" is emerging, with hotel packages that include activities and dining seeing a 24% increase in bookings [2] - The rental car market is thriving, with a 47% year-on-year increase in rental bookings, indicating a preference for self-driving trips despite the lack of free highway access during the holiday [4] Group 3 - Short-distance travel is prevalent, with many travelers opting for high-speed rail within a three-hour radius, particularly in urban clusters like Beijing-Tianjin-Hebei and the Yangtze River Delta [4] - Cross-border travel is also on the rise, with destinations like Japan, South Korea, and Southeast Asia being popular choices, particularly among travelers from the Jiangsu-Zhejiang-Shanghai region [5]

Core Insights - The "May Day" holiday period showcased a robust recovery in both domestic and international tourism markets, driven by "holiday stitching" and visa-free policies [1][3][12] - Beijing emerged as the top domestic destination, achieving record highs in tourist reception and spending [12][19] Domestic Tourism - Domestic tourism saw significant growth, with ticket sales for long-distance destinations like Qinghai and Xinjiang increasing by 1-2 times year-on-year [7] - The average spending per person in Beijing during the holiday reached 1,171.4 yuan, a 1.3% increase from the previous year [12] - Family travel trends were notable, with 35% of car rental orders being for family trips, reflecting a growing interest in family-oriented travel experiences [8] International Tourism - The inbound tourism market experienced a 130% year-on-year increase in order volume during the holiday, with major cities like Shanghai and Shenzhen leading the way [3][4] - Travelers from the US, South Korea, and Japan made up the largest share of inbound tourists, while Australian visitors saw a 150% increase [3][4] - Cultural experiences and diverse activities were key attractions for foreign travelers, with local food experiences seeing a 6.8-fold increase in orders [4] Retail and Dining - Retail sales in Beijing during the holiday reached 5.34 billion yuan, with foot traffic in key shopping districts increasing by 8.3% [15] - Popular dining establishments experienced significant demand, with some restaurants reporting wait times of over 100 tables [19][20] - The online food delivery sector also thrived, with a 120% year-on-year increase in milk tea delivery orders [20] Cultural Events - Cultural events combined with tourism became a major trend, with music festivals and other activities driving hotel bookings and related spending [8][9] - The "Beijing Book Fair" attracted over 800,000 visitors, highlighting the cultural engagement during the holiday [10] New Business Openings - The holiday period saw the opening of numerous new retail and dining establishments in Beijing, contributing to the vibrant consumer landscape [16]

Core Insights - The "May Day" holiday showcased strong vitality in the cultural and tourism consumption market, with a significant increase in travel activities and spending [1][3] Group 1: Travel Trends - Beijing remained the most popular domestic destination during the "May Day" holiday, with customized travel orders increasing by over 300% [3] - The total number of visitors in Beijing reached 17.9 million, a year-on-year increase of 5.6%, while total tourism spending was 20.98 billion yuan, up 6.9% [3] - Long-distance travel destinations like Qinghai and Xinjiang saw ticket sales double compared to last year, indicating a rising trend in mid to long-distance travel [5] Group 2: Consumer Behavior - Self-driving travel saw a 7% increase in per capita spending, with a notable rise in demand for high-end vehicles, which surged by 54% [7] - Family travel is on the rise, with 35% of rental car orders being for family trips, reflecting a growing interest in family-oriented travel experiences [8] Group 3: Cultural Events Impact - Over 23 music festivals during the holiday led to hotel bookings in popular cities increasing by more than three times, highlighting the trend of combining cultural events with tourism [9] - Cities like Tianjin and Haikou experienced significant boosts in tourism-related spending due to cultural events, with hotel bookings increasing by 2.66 times and 3.4 times respectively [9][11] - The shift in travel preferences among younger generations is evident, as they increasingly seek cultural experiences such as music festivals and concerts rather than just natural scenery [11]

Core Insights - The tourism market is experiencing a significant surge ahead of the upcoming "May Day" holiday, with various regions preparing for increased visitor numbers [1][4][14] Group 1: Tourism Trends - In Guangxi, the scenic areas are entering a peak tourism season early, with a notable increase in self-driving tours [1] - The Guilin Li River scenic area received 180,000 visitors in the past week, marking a 34% increase compared to the previous week [4] - Rental car bookings have exceeded 80% in some cities, with a slight price increase observed [7] Group 2: Regional Highlights - In Guangdong, hotel bookings have surged, with popular destinations like Chaozhou Ancient City experiencing a significant rise in reservations, leading to some room types being sold out [8] - Travel agencies in Jiangmen report a doubling in local tourist inquiries since mid-April, with some popular routes being fully booked [12] - In Jiangsu, various cities are enhancing tourist experiences with new offerings and cultural performances [15][17] Group 3: Innovative Tourism Experiences - Qinghai's Gangshika Snow Mountain is attracting visitors for its moderate climbing difficulty and unique experiences, with local authorities training 73 professional guides to meet demand [20] - The integration of cultural performances and local specialties in tourism offerings is expected to boost local hospitality and dining sectors [20][22]