Core Insights - The integration of AI technology is crucial for building sustainable competitive advantages in brand establishment, as demonstrated by products like "gluten-free golden Oreo" and improved classic recipes of other snacks [1][2] - Mondelez International has made significant investments in digital transformation, committing over $1 billion in 2022 and aiming for 20% of revenue to come from digital channels by 2030 [2][3] Product Development - AI tools have enhanced research and development efficiency, reducing product launch cycles by 2 to 5 times compared to traditional methods, with 70 SKUs already utilizing AI for digital recipe planning [3][4] - The use of consumer feedback platforms allows for real-time data analysis, helping to identify consumer preferences and improve product offerings [3] Supply Chain Optimization - AI has improved supply chain accuracy and responsiveness, with predictive systems enhancing decision-making and operational efficiency [3][4] - The implementation of AI visual recognition systems has significantly reduced defect rates in production, achieving a 90% decrease in cookie defects [4] Marketing Transformation - Mondelez has developed a comprehensive content management system using AI to streamline marketing processes, from creative generation to optimization [5] - The collaboration with Accenture to create a generative AI tool has led to enhanced social media content production for brands like Oreo and Milka [4][5] Digital Infrastructure - The launch of an automated smart warehouse in Beijing marks a significant step in enhancing logistics efficiency and operational speed [7][8] - The integration of AI across various facilities demonstrates the company's commitment to deepening its digital capabilities [6][8] Internal AI Integration - Mondelez has established a three-tier risk identification and management mechanism to ensure AI applications align with corporate strategy and deliver measurable business value [9][10] - The company is focused on building an AI talent culture through various training and development initiatives, enhancing employee capabilities in AI [10][11] Overall Strategy - Mondelez's approach to AI is not just about technology adoption but also about embedding AI into the organizational structure and business processes to create tangible value [9][10] - The ongoing narrative of Mondelez's journey with AI reflects its commitment to consumer-centric innovation and operational excellence [13]