始祖鸟速干Polo
Search documents
好的户外品牌,都有了班味儿
Hu Xiu· 2025-08-13 05:52
Group 1 - Outdoor clothing has been reinterpreted by office workers, symbolizing aspirations and ambitions in the workplace [2][3][5] - Brands like The North Face, Salomon, and HOKA have transformed from symbols of freedom to "invisible uniforms" for office workers [3][4][29] - The term "班味儿" (office flavor) has emerged, reflecting a shared sense of overwork and fatigue among young professionals in major cities [14][15][20] Group 2 - The pricing of outdoor apparel has increased, with items like polo shirts from Descente selling for around 890 yuan, indicating a shift towards luxury in work attire [22][23][24] - Brands are not actively marketing the "班味儿" concept, but the association is growing among consumers who are willing to pay for these items as a status symbol [27][21] - The trend suggests a cultural shift where outdoor clothing, originally meant for leisure, is now intertwined with the pressures of office life [29][30]