北面羽绒服

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 被抢到断货的千元羽绒服,究竟是谁在买?
 3 6 Ke· 2025-10-30 23:28
国庆长假前还在穿短袖美美计划旅游,国庆长假后回家第一件事却是翻找秋裤。 面对流行在社媒上的"今年的秋天格外短" "今年大概率是个冷冬"等声音,网友们虽然表面上仍能保持淡定,可双手却还是下意识打开了手机,在上面争 相搜索起了羽绒服等御寒装备。 千元羽绒服喜提热销潮 凯乐石、始祖鸟、北面…… 在日渐降低的气温下,各路高价羽绒服也迎来了它们的热销潮。 据媒体报道,10月9日-10月15日,京东上的男女中长款羽绒服成交额同比增长180%,运动羽绒服成交额同比增长4倍,户外羽绒服、运动棉服则同比增长 超3倍。另就淘天而言,除淘宝上售价2378元的北面羽绒服、售价上万元的始祖鸟羽绒夹克速销超9000件、超200件外,天猫部分运动户外品牌也取得了开 卖半小时成交额破亿的好成绩。 具体而言。 目前社交平台上各路消费者对凯乐石、始祖鸟、迪桑特、北面等知名品牌旗下的千元羽绒服普遍呈热议姿态。而明显上涨的商品关注度,不仅让凯乐石旗 下的5000GT羽绒服迅速缺货(截至10月26日13时,凯乐石5000GT XXS码仅乌木灰仍有存货),还催生了以"溢价"为主要导向的商品转卖市场。 仅针对这一现象展开分析,其所反映出的底层逻辑便是消费 ...
 我国科学家攻克固态电池卡脖子难关|首席资讯日报
 首席商业评论· 2025-10-17 04:31
 Group 1 - Chinese scientists have successfully overcome the bottleneck of all-solid-state lithium batteries, potentially doubling the range from 500 kilometers to over 1000 kilometers [2] - The breakthrough in solid-state batteries is crucial for their market adoption, as lithium ions act as the "delivery personnel" transporting electrons between the battery's anode and cathode [2]   Group 2 - Wang Jianlin and Wanda Group are involved in a contract dispute, with a court hearing scheduled for November 3 [3] - NIO Inc. faces a lawsuit from Singapore's GIC, alleging securities fraud, which has led to a significant drop in its stock price [4][5]   Group 3 - Douyin e-commerce has launched its Double 11 sales event, reporting a 74% year-on-year increase in search sales, with over 1.6 million brands seeing sales double [6] - Meituan is adjusting its merchant rating system to include multiple metrics, aiming to reduce the impact of malicious reviews [10]   Group 4 - JD.com is aggressively recruiting for its automotive division, offering salaries up to 1.23 million yuan for key positions [11] - Xiaomi's Redmi brand is open to competing directly with its parent company, indicating a strategic shift in its market approach [12]   Group 5 - Omdia reports a 3% year-on-year decline in China's smartphone market in Q3 2025, with Vivo regaining the top position with an 18% market share [13][14] - JD.com has initiated a pilot program to eliminate penalties for delivery riders exceeding time limits, shifting to a service score management system [12]
 好的户外品牌,都有了班味儿
 Hu Xiu· 2025-08-13 05:52
这几年,大众流行穿户外装去上班,装出一种"身在办公室,心在远方"的云淡风轻感,但殊不知这些花 不少钱买来的户外装,正在快速沾染"班味儿"。 很多户外品牌被打工族赋予了新的解读,比如穿这件衣服是想"高升",穿那件衣服是想"蛰伏"。周遭许 多同事也正靠着这套解读,窥探同僚们的内心。 一、户外装,沾染了班味儿 "始祖鸟的化石骨架,寓意心怀高远、展翅翱翔,象征对权力顶峰的追求。" "可隆的两棵松柏组成的logo,寓意步步高升,年轻人穿他都想迎接升职挑战。" "迪桑特三个向下的箭头,寓意深入群众、扎根基层。" 这是时下,网上对三剑客服装寓意的最新解读。原本这三个牌子都是攀岩者、滑雪者、徒步者们的心头 好,但如今他们摇身一变,齐齐变成"体制内的隐形战袍"。 除了新解,网友们还给这些原本象征着"自由开放"精神的户外装上级别。处级穿安踏李宁、科级穿耐克 阿迪、劳务派遣穿始祖鸟。 此话一说,更是打开了网友们的话匣子。"体制内能够有钱穿这些?""也有人说始祖鸟都是没毛鸟,走 的全是下坡路。" 这些新解也好、引申也罢,都没啥严肃的依据来源,但不妨碍网友们选择偏听偏信,眼睁睁看着象征 着"诗与远方"的户外装,集体沉沦为"班味服"。  ...


