Core Viewpoint - The article discusses how outdoor clothing, originally associated with freedom and adventure, has been reinterpreted by office workers as symbols of their professional aspirations and struggles, leading to a phenomenon termed "班味儿" (office flavor) [6][10][22]. Group 1: Interpretation of Outdoor Brands - Outdoor brands like Arc'teryx, KOLON, and The North Face have been redefined in the workplace context, with their logos and designs now symbolizing various levels of ambition and status among employees [8][9][15]. - The North Face has become popular among young people, often referred to as "street little tyrants," and its logo's unique features have led to new interpretations related to office life [12][15]. - Salomon and HOKA have also been associated with the struggles of middle-class workers, with their designs reflecting the burdens of office life and aspirations for upward mobility [16][19]. Group 2: The Rise of "班味儿" - The term "班味儿" has gained popularity among young professionals in major cities, describing a shared sense of overwork and fatigue in the workplace [21][22]. - The phenomenon highlights a cultural shift where workplace attire has become less about professionalism and more about personal expression and identity within the office environment [22][23]. - The article notes that the concept of "班味儿" has influenced not only clothing choices but also workplace dynamics, leading to a decline in the quality of professional attire [22][23]. Group 3: Economic Implications - The article emphasizes that wearing these outdoor brands in a professional setting requires significant financial resources, as many of these items are priced similarly to high-end fashion [25][30][31]. - For instance, a polo shirt from Descente can sell for 890 yuan, while a piece from Arc'teryx can reach up to 1200 yuan, indicating a trend where economic capability is intertwined with the adoption of "班味儿" clothing [26][29]. - Anta has emerged as a significant player in this market, leveraging its marketing strategies to boost the popularity of its acquired brands, leading to substantial sales growth [32][33].

这几年，大众流行穿户外装去上班，装出一种"身在办公室，心在远方"的云淡风轻感，但殊不知这些花 不少钱买来的户外装，正在快速沾染"班味儿"。 很多户外品牌被打工族赋予了新的解读，比如穿这件衣服是想"高升"，穿那件衣服是想"蛰伏"。周遭许 多同事也正靠着这套解读，窥探同僚们的内心。 一、户外装，沾染了班味儿 "始祖鸟的化石骨架，寓意心怀高远、展翅翱翔，象征对权力顶峰的追求。" "可隆的两棵松柏组成的logo，寓意步步高升，年轻人穿他都想迎接升职挑战。" "迪桑特三个向下的箭头，寓意深入群众、扎根基层。" 这是时下，网上对三剑客服装寓意的最新解读。原本这三个牌子都是攀岩者、滑雪者、徒步者们的心头 好，但如今他们摇身一变，齐齐变成"体制内的隐形战袍"。 除了新解，网友们还给这些原本象征着"自由开放"精神的户外装上级别。处级穿安踏李宁、科级穿耐克 阿迪、劳务派遣穿始祖鸟。 此话一说，更是打开了网友们的话匣子。"体制内能够有钱穿这些？""也有人说始祖鸟都是没毛鸟，走 的全是下坡路。" 这些新解也好、引申也罢，都没啥严肃的依据来源，但不妨碍网友们选择偏听偏信，眼睁睁看着象征 着"诗与远方"的户外装，集体沉沦为"班味服"。 ...

这几年，大众流行穿户外装去上班，装出一种"身在办公室，心在远方"的云淡风轻感，但殊不知这些花不少钱买来的户外装，正在快速沾染"班 味儿"。 很多户外品牌被打工族赋予了新的解读，比如穿这件衣服是想"高升"，穿那件衣服是想"蛰伏"。周遭许多同事也正靠着这套解读，窥探同僚们的 内心。 户外装，沾染了班味儿 "始祖鸟的化石骨架，寓意心怀高远、展翅翱翔，象征对权力顶峰的追求。" "可隆的两棵松柏组成的logo，寓意步步高升，年轻人穿他都想迎接升职挑战。" "迪桑特三个向下的箭头，寓意深入群众、扎根基层。" 图源网络 这是时下，网上对安踏三剑客服装寓意的最新解读。原本这三个牌子都是攀岩者、滑雪者、徒步者们的心头好，但如今他们摇身一变，齐齐变 成"体制内的隐形战袍"。 除了新解，网友们还给这些原本象征着"自由开放"精神的户外装上级别。处级穿安踏李宁、科级穿耐克阿迪、劳务派遣穿始祖鸟。 此话一说，更是打开了网友们的话匣子。"体制内能够有钱穿这些？""也有人说始祖鸟都是没毛鸟，走的全是下坡路。" 这些新解也好、引申也罢，都没啥严肃的依据来源，但不妨碍网友们选择偏听偏信，眼睁睁看着象征着"诗与远方"的户外装，集体沉沦为"班味 服 ...