Core Viewpoint - The article discusses how outdoor clothing, originally associated with freedom and adventure, has been reinterpreted by office workers as symbols of their professional aspirations and struggles, leading to a phenomenon termed "班味儿" (office flavor) [6][10][22]. Group 1: Interpretation of Outdoor Brands - Outdoor brands like Arc'teryx, KOLON, and The North Face have been redefined in the workplace context, with their logos and designs now symbolizing various levels of ambition and status among employees [8][9][15]. - The North Face has become popular among young people, often referred to as "street little tyrants," and its logo's unique features have led to new interpretations related to office life [12][15]. - Salomon and HOKA have also been associated with the struggles of middle-class workers, with their designs reflecting the burdens of office life and aspirations for upward mobility [16][19]. Group 2: The Rise of "班味儿" - The term "班味儿" has gained popularity among young professionals in major cities, describing a shared sense of overwork and fatigue in the workplace [21][22]. - The phenomenon highlights a cultural shift where workplace attire has become less about professionalism and more about personal expression and identity within the office environment [22][23]. - The article notes that the concept of "班味儿" has influenced not only clothing choices but also workplace dynamics, leading to a decline in the quality of professional attire [22][23]. Group 3: Economic Implications - The article emphasizes that wearing these outdoor brands in a professional setting requires significant financial resources, as many of these items are priced similarly to high-end fashion [25][30][31]. - For instance, a polo shirt from Descente can sell for 890 yuan, while a piece from Arc'teryx can reach up to 1200 yuan, indicating a trend where economic capability is intertwined with the adoption of "班味儿" clothing [26][29]. - Anta has emerged as a significant player in this market, leveraging its marketing strategies to boost the popularity of its acquired brands, leading to substantial sales growth [32][33].

Group 1 - Outdoor clothing has been reinterpreted by office workers, symbolizing aspirations and ambitions in the workplace [2][3][5] - Brands like The North Face, Salomon, and HOKA have transformed from symbols of freedom to "invisible uniforms" for office workers [3][4][29] - The term "班味儿" (office flavor) has emerged, reflecting a shared sense of overwork and fatigue among young professionals in major cities [14][15][20] Group 2 - The pricing of outdoor apparel has increased, with items like polo shirts from Descente selling for around 890 yuan, indicating a shift towards luxury in work attire [22][23][24] - Brands are not actively marketing the "班味儿" concept, but the association is growing among consumers who are willing to pay for these items as a status symbol [27][21] - The trend suggests a cultural shift where outdoor clothing, originally meant for leisure, is now intertwined with the pressures of office life [29][30]

Core Insights - The article discusses the transformation of outdoor clothing into a symbol of workplace culture, referred to as "班味儿" (ban wei er), reflecting the aspirations and struggles of office workers [1][10][17] Group 1: Brand Interpretations - Outdoor brands like Arc'teryx, KOLON, and Descente have been reinterpreted by office workers, with their logos and designs now symbolizing career aspirations and challenges [2][4][12] - The North Face has become popular among young people, with its logo's unique features being used to distinguish genuine products from counterfeits [6][16] - Salomon's logo and brand image have evolved to represent the struggles of middle-class workers, while HOKA is seen as a symbol of hope for upward mobility [8][9][12] Group 2: Economic Implications - The rise of "班味儿" has led to increased demand for outdoor apparel, with brands like Descente and KOLON pricing their products at premium levels, indicating a strong economic backing required to participate in this trend [13][15] - The sales figures for these brands reflect their popularity, with Descente achieving over 10 billion yuan in sales in China by June this year [16] Group 3: Cultural Shifts - The concept of "班味儿" has become a common term among young professionals in major cities, highlighting a shared sense of overwork and fatigue in the workplace [10][12] - The article notes a decline in workplace fashion standards, with a shift from aspirational dressing to more casual and comfortable attire, reflecting the changing attitudes of workers [12][17] - The phenomenon illustrates a broader cultural shift where outdoor clothing, originally associated with freedom and adventure, has become intertwined with the pressures of corporate life [17][18]