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卖鞋的萨洛蒙起飞,始祖鸟双11却隐身了
3 6 Ke· 2025-11-20 10:54
Core Insights - Salomon's growth is surpassing Arc'teryx, with Amer Sports reporting a 30% year-on-year revenue increase to $1.756 billion for Q3 2025, driven by strong performance in the Greater China region, which saw a 47% increase to $462 million [2][3] - Amer Sports has raised its full-year revenue growth guidance to 23%-24% for 2025, reflecting strong sales and profit margins across its three core business segments [2] - UBS analyst Jay Sole highlights the rapid growth of the Wilson brand in China's e-commerce, marking it as a new growth point for Amer Sports in the Asian market [2] Regional Performance - The Greater China region remains a key growth driver, achieving $462 million in revenue for Q3, up 47% year-on-year, continuing the previous quarter's momentum [3] - The Americas reported $574 million in revenue, a year-on-year increase of 18%, while EMEA saw $529 million, up 23%. The Asia-Pacific region (excluding Greater China) grew by 54% to $192 million [3] Business Segment Analysis - The mountain outdoor apparel and equipment segment, led by Salomon, became the new growth leader with a 36% revenue increase to $724 million, surpassing the outdoor functional apparel segment [6] - The outdoor functional apparel segment, associated with Arc'teryx, grew by 31% to $683 million, showing a slowdown compared to the previous year's 34% growth [4][6] - The ball and racket equipment segment, including Wilson, achieved $350 million in revenue, a 16% increase, improving from the previous year's 11% growth [6] Brand Challenges and Responses - Arc'teryx faces brand image challenges in China following a controversial fireworks event, leading to management changes and a focus on brand rebuilding [7][8] - The company is actively working on brand repositioning and has launched its American ski brand ARMADA in China, aiming to attract younger consumers, particularly women [8]
亚玛芬体育2025年第一季度营收同比增长23% 三大业务板块全线增长
Zheng Quan Ri Bao Wang· 2025-05-21 11:47
Core Viewpoint - Amer Sports reported strong Q1 2025 results, with revenue of $1.473 billion, a 23% year-over-year increase, and operating profit growth of 97% to $214 million, indicating robust market performance and growth momentum [1][4]. Group 1: Financial Performance - Q1 revenue reached $1.473 billion, up 23% year-over-year (26% growth at constant currency) [1] - Operating profit increased by 97% to $214 million, while adjusted operating profit rose by 79% to $232 million [1] - The company raised its full-year revenue growth forecast to 15%-17% and adjusted earnings per share expectations to $0.67-$0.72 [4] Group 2: Business Segments - The outdoor functional apparel segment, led by Arc'teryx, saw a revenue increase of 28% to $664 million [1] - The mountain outdoor apparel and equipment segment, driven by Salomon footwear expansion, grew by 25% to $502 million [2] - The racquet sports segment, through Wilson's strategic initiatives, achieved a revenue of $306 million, a 12% increase [2] Group 3: Regional Performance - Revenue in the Greater China region surged by 43% to $446 million, with Salomon adding 22 new stores [3] - The Asia-Pacific region reported a 49% revenue increase to $157 million [3] - EMEA region revenue grew by 12% to $405 million, while the Americas achieved $465 million in revenue [3] Group 4: Strategic Insights - The company emphasizes the effectiveness of its direct-to-consumer strategy, with DTC revenue in the outdoor functional apparel segment growing by 19% [1] - Strategic positioning and brand differentiation are highlighted as key factors for sustained growth across various market segments [2] - The CFO noted the company's ability to navigate macroeconomic uncertainties, including tariff adjustments, through a diversified global presence and strong pricing power [4]