Core Insights - The domestic electric vehicle (EV) market in China is experiencing rapid growth, with production and sales reaching 5.699 million and 5.608 million units respectively in the first five months of 2025, marking a year-on-year increase of 45.2% and 44% [2] - The increasing number of EVs is creating significant opportunities in the aftermarket, prompting various players to accelerate their strategies to capture market share [2] - ExxonMobil's automotive maintenance service brand, Mobil 1, has reported substantial growth, with over 1,300 selected stores across 251 cities and a revenue increase of over 10% year-on-year [4] Industry Trends - The market share of EVs in new car sales has consistently exceeded 50% in recent months, although their representation in the aftermarket remains low due to the shorter average age of EVs [5] - Mobil 1 is proactively positioning itself in the EV market by launching a two-step strategy starting in 2024, focusing on tailored maintenance solutions for hybrid vehicles and expanding to a thousand stores [5] - The company has developed 33 specialized inspection items for EVs, building on traditional fuel vehicle standards, and plans to enhance this inspection system further [5] Product and Service Development - Mobil 1 has introduced new products such as EV transmission lubricants and cooling fluids, completing its core offerings for EV maintenance [6] - The company is collaborating with the China Automotive Maintenance Industry Association to establish the first group standard for "electric vehicle oil and fluid product service specifications," aiming to standardize maintenance processes in the EV aftermarket [6] Consumer Demand and Strategic Goals - Consumer demand for convenient, one-stop services remains strong, with expectations for reliable maintenance channels [7] - Mobil 1 aims to maintain a focus on professionalism in its EV strategy, enhancing product offerings, service capabilities, and industry standards [7] - The company recognizes the need for a consensus on EV maintenance across the industry and is committed to fostering a professional ecosystem in the next five years [7][8]