Core Insights - The domestic electric vehicle (EV) market in China is experiencing rapid growth, with production and sales reaching 5.699 million and 5.608 million units respectively in the first five months of 2025, marking a year-on-year increase of 45.2% and 44% [2] - The increasing number of EVs is creating significant opportunities in the aftermarket, prompting various players to accelerate their strategies to capture market share [2] - ExxonMobil's automotive maintenance service brand, Mobil 1, has reported substantial growth, with over 1,300 selected stores across 251 cities and a revenue increase of over 10% year-on-year [4] Industry Trends - The market share of EVs in new car sales has consistently exceeded 50% in recent months, although their representation in the aftermarket remains low due to the shorter average age of EVs [5] - Mobil 1 is proactively positioning itself in the EV market by launching a two-step strategy starting in 2024, focusing on tailored maintenance solutions for hybrid vehicles and expanding to a thousand stores [5] - The company has developed 33 specialized inspection items for EVs, building on traditional fuel vehicle standards, and plans to enhance this inspection system further [5] Product and Service Development - Mobil 1 has introduced new products such as EV transmission lubricants and cooling fluids, completing its core offerings for EV maintenance [6] - The company is collaborating with the China Automotive Maintenance Industry Association to establish the first group standard for "electric vehicle oil and fluid product service specifications," aiming to standardize maintenance processes in the EV aftermarket [6] Consumer Demand and Strategic Goals - Consumer demand for convenient, one-stop services remains strong, with expectations for reliable maintenance channels [7] - Mobil 1 aims to maintain a focus on professionalism in its EV strategy, enhancing product offerings, service capabilities, and industry standards [7] - The company recognizes the need for a consensus on EV maintenance across the industry and is committed to fostering a professional ecosystem in the next five years [7][8]

Core Viewpoint - The current challenges in the maintenance of electric vehicles (EVs) are primarily due to the monopolization of battery packs and software technology by automakers, leading to limited competition for third-party repair services [2][3]. Group 1: Industry Trends - The maintenance market for electric vehicles is expected to become more open and diversified as consumer demands for convenience increase, similar to the evolution seen in the fuel vehicle maintenance market [2][3]. - ExxonMobil's subsidiary, Mobil 1 Car Care, is planning to enhance its presence in the EV maintenance sector through specialized products, service upgrades, store development, and standardization efforts [2][4]. Group 2: Company Strategy - Mobil 1 Car Care aims to improve its brand influence in the EV maintenance market by incorporating new energy elements into its store image and offering specialized training for technicians [4]. - The company has announced a collaboration with the China Automotive Maintenance Industry Association to establish the first industry standard for "electric vehicle oil product service specifications," which will standardize maintenance procedures for EVs [4]. Group 3: Business Performance - Currently, the volume of EV-related services at Mobil 1 Car Care is relatively low, accounting for less than 10% of overall business, primarily focused on car washing and maintenance for hybrid models [4]. - As of the first quarter of this year, Mobil 1 Car Care has over 1,300 selected stores across 251 cities, with more than half of the vehicles serviced being mid-to-high-end models priced at 200,000 yuan and above [4]. Group 4: Future Expansion Plans - The company plans to continue expanding its store network, particularly in key cities, to enhance customer attraction and supply chain efficiency [5].