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漫步成都车展 领略车市新潮
Zhong Guo Qi Che Bao Wang· 2025-09-01 09:18
Group 1: Overview of the Chengdu Auto Show - The Chengdu International Auto Show, held on August 29, is a significant event for the automotive industry, serving as a mid-year "health check" for the market and a platform for companies to present their strategies for the second half of the year [2] - This year's theme, "Leading the Trend, Moving Towards the New," features nearly 120 brands and covers an area of 220,000 square meters, highlighting the technological advancements and market transformations within the Chinese automotive industry [2] Group 2: Domestic Brands' Performance - Domestic brands showcased a strong presence, indicating their transition from followers to rule-makers in the industry, with Chery Group presenting five brands and BYD attracting significant attention with its innovative technology displays [3][4] - The exhibition strategies of car manufacturers have shifted from quantity to precision, focusing on regional consumer characteristics [3] Group 3: Technological Innovations - The integration of the HarmonyOS system into vehicles signifies a shift in competition from hardware to ecosystem building, with Great Wall Motors showcasing a wide range of products and technologies [4] - The introduction of sodium-ion batteries by CATL demonstrates China's leadership in core technologies for new energy vehicles, addressing low-temperature performance issues and reducing reliance on lithium resources [10][11] Group 4: Changes in High-End Market - The absence of traditional high-end brands like Porsche and Bentley at the show reflects a structural adjustment in the high-end car market, with traditional luxury car sales declining by 5%-7% and imported cars dropping by 32% [6] - The market share of joint venture brands has decreased to 29.9%, while domestic brands have increased their share to 68.6%, growing by 6.1% [7] Group 5: Future Trends and Market Dynamics - The Chengdu Auto Show serves as a catalyst for regional industrial upgrades, with the exhibition of new energy vehicles and smart technologies accelerating market recognition and consumer understanding [13] - The event highlights the dual interaction between domestic brands expanding internationally and foreign brands adapting locally, reshaping the global automotive industry landscape [12]