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一站体验未来生活!全球首发节智能科技首发站亮相京东MALL
Bei Jing Ri Bao Ke Hu Duan· 2025-11-22 05:07
Core Insights - The event showcased the latest advancements in smart technology, including interactive robots, smart wearables, and AI learning assistants, highlighting the trend towards an intelligent lifestyle [1][3][5] Group 1: Robotics - The event featured a popular robotics experience area with various robots demonstrating motion control and voice interaction capabilities, including the Yushu G1 humanoid robot and the Yushu GO2 robotic dog [1] - The performance of the Zhongqing PM01 robot captivated the audience with a dynamic dance, showcasing the integration of technology and entertainment [1] - Consumer-grade entertainment robots, such as the Le Sen robot and the Alpha robotic dog, were designed to engage families and enhance daily life [1] Group 2: Smart Home Appliances - The smart home appliance section included innovative products like the "AI Eye" equipped kitchen appliances from Casarte and Panasonic's diamond-cut inner tub washing machine, transforming laundry experiences [3] - Other brands like XGIMI and JmGO presented their latest 4K ultra-high-definition smart home projectors, indicating a shift towards advanced home entertainment solutions [3] Group 3: Wearable Technology and Learning Aids - The smart wearables area was vibrant, showcasing various brands that offered the latest devices for health and fitness management, emphasizing the impact of technology on personal wellness [5] - In the smart learning section, AI-powered learning machines demonstrated their role in enhancing educational support through human-computer interaction [5] Group 4: Event Format and Consumer Engagement - The event utilized a "flash + permanent" model, combining pop-up market experiences with ongoing brand engagement to boost consumer activity [5] - Special promotions and discounts were offered at both the main and sub-venues to provide tangible benefits to consumers [5]
互动体验先行 主分会场联动 2025年全球首发节智能科技首发站正式启幕
Bei Jing Shang Bao· 2025-11-21 12:00
Core Insights - The event "2025 Global Launch Festival Smart Technology Launch Station" took place from November 21 to 23, showcasing a variety of smart technology products and creating an immersive consumer experience [1][14] - The event featured a combination of "display, sales, interaction, and experience," aiming to reshape consumer engagement with smart technology [1][14] Group 1: Event Overview - The event was co-hosted by the Beijing Municipal Bureau of Commerce and the Chaoyang District People's Government, held at JD MALL (Shuangjing) as the main venue and JD MALL (South Third Ring) as a secondary venue [1][11] - It aimed to stimulate market vitality by integrating pop-up and permanent retail experiences, creating a new consumption ecosystem [1][13] Group 2: Product Categories - The event showcased various categories including robots, smart home appliances, wearable devices, smart transportation, and AI learning tools, allowing consumers to experience the convenience and enjoyment brought by smart technology [3][5] - Notable products included humanoid robots from Yushu Technology, smart washing machines from Haier, and AI-enabled kitchen appliances from Casarte, highlighting innovations in home living [5][8] Group 3: Consumer Engagement - The interactive robot experience area was particularly popular, featuring performances and real-time interactions with the audience, effectively bridging the gap between advanced technology and everyday consumers [7][10] - The event utilized a seamless transition from "seeing" to "buying," enhancing consumer engagement through immersive experiences [10][14] Group 4: Promotional Strategies - The event implemented a "pop-up + permanent" model, creating a closed-loop of customer flow and consumption during the event [13] - Various promotional activities were offered, including limited-time gifts for store entry and exclusive offers for purchases, aimed at enhancing consumer participation [13]